Who is Cauan Martins?

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Cauan Martins: A Digital Performer Blending Humor, Family, and Music for Gen Z Brazil

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Cauan Martins, widely recognized as Void Cauan, built his identity by creating humorous and energetic videos featuring his family and close circle. His content often shows pranks, challenges, and reaction-style moments that appeal to Brazilian youth. He avoids studio setups and prefers filming in casual, everyday environments, giving his videos an unscripted feel. This choice reinforces his image as a relatable older sibling figure to his audience.

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Beyond skits, Cauan integrates music into his digital presence, releasing original songs and collaborating with other creators in the entertainment space. He uses music videos as a creative extension of his visual storytelling. These productions often include dance choreography and vibrant costume choices that reflect his colorful online persona. His transition into music has been organic, supported by the playful tone of his broader content.

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Cauan’s YouTube channel is his most active platform, with over 6.5 million subscribers consuming nearly daily uploads. The platform houses his more elaborate comedic sketches, which frequently incorporate editing effects, exaggerated acting, and recurring characters. His high-volume posting habit aligns with youth viewing behaviors on the platform. Despite a modest engagement rate, his average views remain in the hundreds of thousands.

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His Instagram, on the other hand, shows a sharp contrast in strategy—fewer posts, but significantly higher engagement per upload. Here, Cauan shares stylized photos, branded campaigns, and personal moments with fans. He maintains an informal tone while presenting polished visuals, balancing authenticity with influence. His consistent visual branding—like neon outfits and red-dyed hair—makes his posts instantly recognizable.

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An Influencer Active on Social Media

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Cauan Martins has a strong presence across YouTube, TikTok, and Instagram, with a combined following of over 11M and performance scores above 87/100 on each platform.

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Cauan’s Social Media Strategy Analysis

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YouTube: The Core Stage of Void Cauan's Humor

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Void Cauan’s YouTube channel is his main stage, with 6.5 million subscribers and daily uploads averaging 10.6 videos per month. His format centers around prank-based storytelling, often using his home and family members as the setting and cast. Each video includes exaggerated reactions, recurring fictional personas, and vibrant editing. He publishes consistently at 7 PM EST, timing releases to hit Brazil’s youth audience before school hours.

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His thumbnails use bright colors, bold expressions, and emojis, helping videos stand out in feeds. Cauan relies heavily on comedy rooted in exaggeration and real-life scenarios rather than scripted acting. His music videos are also uploaded here, often formatted as sketches with comedic or dramatic twists. This approach merges his two strengths—comedy and music—into one cohesive platform.

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Most videos exceed 450K views, even with a low 0.06% engagement rate, indicating high passive consumption among his viewers. His audience appears to favor watching over interacting, likely due to his content's TV-like pacing. Cauan maintains a consistent video length of 5–10 minutes, making them digestible during short viewing windows. Unlike many creators, he does not rely on guest features or interviews.

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Brand integrations are rare but subtle when present, sometimes embedded in the sketch narrative. His partnership with Fraldas Turma da Mô, for example, appeared as part of a roleplay-driven video rather than a direct endorsement. This minimizes disruption to his usual content flow. The channel’s overall design prioritizes continuity and familiarity over experimentation.

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• Username: @voidca
• Influence Score: 87.6 / 100
• Followers: 6.5M
• Activity: 10.6 videos/month
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 3.7K
• Posting Habits: Daily at 7 PM EST

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TikTok: Quick Reactions and Everyday Fun

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Cauan’s TikTok strategy is built around short, humorous skits featuring props, costumes, and role reversals. His videos are usually 15–30 seconds long and use popular audios to anchor the content. He maintains a lo-fi production style, often filming in his bedroom or kitchen to keep the setting informal. Despite only 1.4 posts per week, his videos reach 423K average views, showing strong algorithmic pickup.

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He sticks to exaggerated facial expressions and physical comedy, avoiding dialogue-heavy formats. This allows his content to resonate beyond the Portuguese-speaking audience. Many clips feature his younger siblings or friends, reinforcing his image as a family-friendly creator. Transitions and jump cuts are a key editing technique used to emphasize punchlines.

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Cauan’s look—dyed red hair, neon hoodies, and animated gestures—makes him immediately recognizable on the platform. He does not flood his feed with posts, choosing instead to let each video ride its momentum on the For You Page. Posts go live around 11 AM EST, targeting night-scrolling habits common among Gen Z in Brazil. He avoids lip-syncing trends and focuses more on situational humor.

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While his 1.73% engagement rate is solid, comments often reflect viewers quoting punchlines or tagging friends, indicating strong peer-sharing behavior. He rarely uses captions or hashtags beyond the essentials, relying more on visual gags than textual engagement. This streamlines the viewing experience and keeps his profile consistent. He has not engaged in duet or stitch features frequently.

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• Username: @voidcauan
• Influence Score: 87.1 / 100
• Followers: 2.5M
• Activity: 1.4 videos/week
• Engagement Rate: 1.73%
• Growth: 0%
• Average Engagement: 43.3K
• Posting Habits: Once a week at 11 AM EST

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Instagram: The Creator’s Visual Diary

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Cauan’s Instagram, with 2.3M followers, showcases a more curated version of his public persona. His feed blends selfies, music promotion, and polished campaign shoots. He publishes 5 posts per month, often timed at 12 PM EST, and each post averages 82.1K interactions, outperforming his other platforms in engagement. Growth has recently climbed by 3.18%, showing rising traction on Instagram.

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His visuals are unified by consistent styling—green hoodies, vibrant backgrounds, and wide-eyed facial expressions. Cauan often uses carousel posts to tell mini-stories or document a shoot, especially when promoting music or products. He avoids overediting but adds visual effects like lens flares or drop shadows to make images pop. Stories are used for Q&As, behind-the-scenes snippets, and occasional fan reposts.

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Instagram is also where Cauan integrates most of his branded content. His tagged post with Fraldas Turma da Mô is stylized to match his aesthetic, featuring playful interaction with the product. He blends product placement into his existing visual language instead of treating it as an isolated ad. Posts remain in character, using exaggerated poses or comic framing even in collaborations.

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He maintains a public figure tone without coming off as unreachable, often replying to comments with emojis or short phrases. He doesn't flood his grid, keeping each post meaningful. Video content is limited, with preference given to Reels-style edits of YouTube sketches or TikTok reposts. The platform acts as his digital resume, showing range while keeping tone consistent.

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• Username: @voidcauan
• Influence Score: 93.4 / 100
• Followers: 2.3M
• Activity: 5 posts/month
• Engagement Rate: 3.58%
• Growth: +3.18%
• Average Engagement: 82.1K
• Posting Habits: Once a week at 12 PM EST

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Cauan Martins’ Social Media Influence Summary

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Cauan Martins holds an impressive Influence Score of 9,266, placing him in the Top 1% of creators across all categories. He ranks #90 in Video Entertainment Brazil and #393 on Instagram Brazil, showing strong national reach. Globally, he stands at #908 in Video Entertainment and #3,566 on Instagram. These rankings highlight his leading role in Brazil’s youth entertainment scene and his growing international visibility.

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Learn more about the Favikon Methodology here

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Content Strategy: Playful, Family-Friendly, and Music-Infused

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Cauan’s content strategy is built around humor, family relatability, and creative experimentation. He avoids political or controversial topics entirely, making his channels brand-safe for a wide range of youth-oriented products. The tone is consistently cheerful, with positive language, vibrant colors, and humorous exaggerations. His unique touch lies in blending YouTube-style prank energy with the quick pace of TikTok and the polish of Instagram. The casual consistency of his style supports long-term fan retention, while collaborations with family members add warmth and continuity across platforms. His musical content gives him a distinctive edge, allowing him to step into music streaming, brand jingles, or performance-based partnerships.

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Reachability and Partnerships

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Cauan Martins is highly reachable through his Instagram DMs and maintains active presence across all platforms with recent posts published this week. His collaborations, such as the branded post with Fraldas Turma da Mô, show that he responds positively to product placement when it fits his playful style. He typically integrates brand content into sketches or photo shoots, avoiding traditional ad formats. His casual tone and consistency in posting habits make follow-ups and scheduling straightforward.

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He does not manage an official newsletter or external booking page, but brand tags and responses suggest he manages or closely monitors his own outreach. Cauan’s $20K–$80K estimated post rate indicates an established pricing structure, likely reflective of video production effort and audience scale. His audience overlaps with family-focused and youth products, offering relevance for campaigns in those sectors. Timing-wise, he tends to schedule branded content in tandem with his weekly posting rhythm, increasing visibility without disrupting his flow.

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Conclusion: Void Cauan's Colorful Corner of Brazilian Entertainment

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Cauan Martins, aka Void Cauan, has become a staple in Brazil’s digital youth scene. With a blend of humor, relatability, and music, he crafts content that entertains without overreaching. His audience loyalty is clear, and his influence across platforms continues to grow. For brands targeting Gen Z and family-friendly consumers in Brazil, Cauan is not just visible—he’s memorable.

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