Who is Charline aka charlinetoujoursplus?

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Charline: French Fashion Creator Blending Humor, Style, and Relatability

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Charline, known online as @charline.toujours.plus, is a French fashion and lifestyle creator who has amassed over 1.2M followers on TikTok alone. Her signature content blends quick-change outfit videos with playful, self-aware humor. Each clip is marked by expressive gestures and fast-paced transitions that resonate with Gen Z viewers. She doesn’t follow trends—she performs them with a wink.

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She is most recognized for her morning TikTok uploads at 1 PM EST, a consistent scheduling choice that has become part of her content rhythm. Her tagline, “Regardez moi devenir heureuse 🥳🎉,” adds a whimsical but personal layer to her creator identity. She uses this motto to frame her style journey as one of empowerment, rather than perfection. It’s a subtle but effective brand-building move.

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While many fashion influencers lean into curated aesthetics, Charline chooses chaos and relatability. Her SHEIN partnerships and Labos Vinci collabs are delivered with tongue-in-cheek energy, never disrupting her tone. Even in sponsored posts, she maintains her comedic pacing and low-effort glamor. Her fashion is wearable, her voice unmistakable.

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She ranks in the Top 7% of creators in France on TikTok and holds a “Cheerful” content sentiment score. She doesn’t engage in politics or activism, but she champions fun and imperfection. Her content is designed to amuse first and influence second, which is why her fanbase remains so loyal. In short, Charline is fashion with personality, not polish.

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An Influencer Active on Social Media

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Charline is active on TikTok and Instagram, with TikTok being her dominant platform by a wide margin.

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Charline's Social Media Strategy Analysis

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TikTok: Humor Meets Daily Fashion Rituals

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Charline’s TikTok account (@charline.toujours.plus) is her strongest platform, with 1.2M followers and an Influence Score of 83.5/100. She posts frequently, averaging nearly 6 videos per week, and maintains consistent visibility with daily uploads around 1 PM EST. Her videos blend styling tips, beauty routines, and humorous trends, often filmed in quick-cut, upbeat formats that match Gen Z attention spans.

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What sets Charline apart on TikTok is her balance of aspirational and relatable content. She regularly collaborates with brands like SHEIN and Labos Vinci while anchoring posts in her day-to-day reality, such as unfiltered moments in her room or makeup tutorials without voiceovers. Her fashion hauls and product showcases are casual but polished, boosting her credibility in the beauty space.

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Although her engagement rate is a modest 0.31%, she achieves solid average views of 31K and 3.8K likes per post. This consistency, combined with a cheerful tone and safe content style, allows her to maintain strong performance rankings—Top 7% in TikTok France and Top 6% globally. Her community skews young, French-speaking, and beauty-inclined, which aligns well with brand goals in the fashion sector.

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Charline’s content never strays into political or controversial territory, keeping her safe for large-scale collaborations. Her TikTok style is visually clean, often featuring pastel tones, minimal text overlays, and confident on-camera presence. This visual identity—paired with high activity—makes her TikTok account a reliable touchpoint for fashion campaigns targeting Gen Z in France.

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• Username: @charline.toujours.plus
• Influence Score: 83.5/100
• Followers: 1.2M
• Activity: 5.9 videos/week
• Engagement Rate: 0.31%
• Growth: 0%
• Average Engagement: 3.8K
• Posting Habits: Every day at 1 PM EST

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Instagram: Inactive Yet Brand-Aligned

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Charline’s Instagram account (@charlinetoujoursplus) counts 104K followers but shows signs of neglect, with zero posts in the last 30 days. Her Influence Score here is just 14.7/100, and she hasn’t updated the page for over a month. With a posting rate of once a year at 6 AM EST, Instagram currently plays no role in her content growth or brand building.

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Despite the inactivity, the Instagram feed still reflects her visual identity: clean beauty looks, soft color palettes, and occasional luxury aesthetics like her Chanel perfume post. Her older posts garnered strong reactions, often surpassing 2,000 likes, suggesting that the potential for reactivation exists if she resumes consistent activity.

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Charline’s current Instagram engagement is 0%, meaning no recent interactions to support monetization or visibility. However, when active, her visual storytelling was more editorial than TikTok’s casual clips—ideal for promoting premium collaborations or curated brand shoots. This platform could serve well for higher-end campaigns with visual demands.

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If she revives Instagram with regular content aligned to her TikTok strategy, she could boost her brand portfolio. The follower base is already in place, and past comments indicate an invested community. Until then, Instagram remains dormant, serving only as an archive of past looks and campaign references.

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• Username: @charlinetoujoursplus
• Influence Score: 14.7/100
• Followers: 104K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 6 AM EST

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CharlineToujoursPlus' Social Media Influence Summary

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Charline ranks in the Top 6% of TikTok creators worldwide and Top 7% in France, reflecting her solid placement in the creator economy. She holds Rank #3323 in TikTok France and #80551 globally. Within the fashion niche, she is ranked #415 in Outfits & Styling France and #9177 globally. These scores place her firmly in the upper bracket of niche content creators with strong national impact.

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Learn more about the Favikon Methodology here

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Content Strategy: Casual Cheer with a Fashion Spin

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Charline’s content strategy centers on casual, visually engaging clips that spotlight personality as much as fashion. Rather than aiming for high-polish edits, she delivers humor-driven TikToks that mimic everyday interactions. Her audience, largely French-speaking Gen Z users, appreciates this relatability. Her commercial content doesn’t overpower her organic style. Instead, she integrates partnerships like SHEIN into her natural humor and routine-based storytelling. This makes sponsored content feel less intrusive and more genuine.

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Reachability and Partnerships

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Charline is most reachable through TikTok, where she posts nearly every day and maintains a steady presence with uploads at around 1 PM EST. Her consistent posting and polished fashion content make it easy for brands to align campaign timing and tone with her existing rhythm. She engages actively in the comments of her viral videos, especially when showcasing SHEIN or Labos Vinci products. This responsiveness, although subtle, enhances her collaboration potential for trend-driven campaigns.

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On Instagram, her reachability is currently low due to inactivity—no posts in the past month and a nearly 0% engagement rate. However, her aesthetic aligns with premium beauty branding, as seen in her past Chanel-focused photo shoot. If reactivated, Instagram could serve as a static showcase for long-term campaigns or affiliate links with visually curated assets. For now, TikTok is the primary and most dependable channel for real-time engagement and brand integration.

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Conclusion: Fashion, Humor, and French Gen Z Connection

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Charline has carved out a niche in France’s fashion content landscape by pairing consistent TikTok uploads with vibrant, character-driven humor. Her Influence Score and rankings reflect a solid presence in national and niche creator spaces, and her platform loyalty to TikTok offers brands predictability. With proven campaign experience and an audience aligned to lifestyle and fashion, Charline stands out as a young voice with strong potential for brand collaborations.

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View the AI-powered profile

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