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Chloe Vivian Mitchell: Building Creativity and Entrepreneurship Through Relatable DIY Content

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Chloe Vivian Mitchell is a serial entrepreneur and content creator known for turning everyday creativity into viral content. She first gained traction by documenting a viral “She Shed” renovation, which showcased her knack for accessible and empowering DIY storytelling. With a background in brand building and social advocacy, she quickly became a favorite among young adults online. Chloe’s tone balances humor, resourcefulness, and entrepreneurial grit.

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She co-founded PlayBooked, a company that helps college athletes develop their personal brands through storytelling and monetization. This venture reflects her deep understanding of digital identity, especially among younger creators and student influencers. Chloe often uses her platform to demystify branding, offering real-time insight into business-building with a relatable voice. Her work bridges creativity and commerce with clear intention.

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Chloe’s content regularly weaves in themes of LGBTQIA+ pride, mental health, and female empowerment. She makes space for joy and vulnerability, using humor and candid storytelling to connect with her audience. Whether she's joking about travel mishaps or celebrating personal wins, she invites her followers into every facet of her journey. Her social impact is grounded in her consistent authenticity and approachability.

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With over 3M TikTok followers and a rising presence on Instagram, Chloe continues to innovate across platforms. Her collaborations with brands like EF Ultimate Break, Coach, and Red Bull USA reflect her alignment with youth culture and experiential living. From viral DIY tutorials to strategic branding lessons, Chloe empowers others to embrace creativity. She’s more than an influencer—she’s a builder of brands, stories, and community.

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An Influencer Active on Social Media

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Chloe Vivian Mitchell creatively bridges DIY expertise, humor, and entrepreneurship across TikTok and Instagram, building a community of innovation and self-expression.

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Chloe Mitchell's Social Media Strategy Analysis

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TikTok Strategy: Viral DIYs and Humor-Driven Storytelling

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On TikTok, Chloe (@chloevmitchell) shares a compelling mix of viral DIY projects, humorous takes on everyday life, and personal brand-building insights. With 3.2M followers, her content maintains strong relevance among young adults interested in relatable and authentic videos. She leverages humor and trending audio formats to maximize reach, keeping engagement dynamic despite a modest engagement rate of 0.17%.

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Her activity level stands at approximately 3.5 videos per week, balancing between high-impact viral moments and consistent posting habits. Notably, posts like her gym disaster video, reaching 7.2M views, highlight her natural ability to turn relatable experiences into viral successes. Chloe's audience clearly favors casual, real-life humor paired with creative DIY contexts.

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Although her TikTok growth remains flat over the last 30 days (0%), Chloe’s content remains evergreen and continues to generate impressive average views of 69.2K per video. Her TikTok feed functions both as entertainment and low-key inspiration for creativity and entrepreneurship.

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Chloe’s TikTok strategy positions her well for partnerships focused on lifestyle, DIY, and humor-focused campaigns. Brands collaborating with her benefit from her established trust with a large and enthusiastic Gen Z and millennial audience.

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• Username: @chloevmitchell
• Influence Score: 84.1/100
• Followers: 3.2M
• Activity: 3.5 videos/week
• Engagement Rate: 0.17%
• Growth: 0%
• Average Engagement: 5.5K
• Posting Habits: 3 times a week at 2 PM EST

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Instagram Strategy: Aesthetic DIY and Community-Centered Posts

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On Instagram (@chloevmitchell), Chloe brings a curated but approachable aesthetic, focusing on lifestyle DIYs, humor, and personal milestones. She holds 191.6K followers and maintains an engagement rate of 0.79%, reflecting a closer-knit and highly interactive audience compared to TikTok. Her relatable tone and visual consistency help her Instagram maintain authenticity.

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Posting approximately 13 times per month, Chloe shares a balance of Reels showcasing DIY achievements, travel moments, and light-hearted life updates. Viral Reels like practicing ‘annoyance parenting’ with her cat, pulling 252.5K views, showcase her ability to create content that blends humor with daily life scenarios seamlessly.

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Instagram has shown strong positive growth for Chloe over the last month (+9.63%), gaining more than 17.3K followers. This demonstrates her ability to continually expand her audience through consistent, engaging, and humorous content that resonates deeply with her core demographic.

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Her Instagram presence, especially her visually appealing storytelling, presents excellent brand partnership opportunities, especially for lifestyle, travel, DIY tools, and education-focused brands targeting Gen Z and college-aged audiences.

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• Username: @chloevmitchell
• Influence Score: 84.9/100
• Followers: 191.6K
• Activity: 13 posts/month
• Engagement Rate: 0.79%
• Growth: +9.63%
• Average Engagement: 1.5K
• Posting Habits: Everyday at 1 PM EST

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YouTube Strategy: A Dormant but Potential Space

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Chloe’s YouTube channel (@chloev.mitchell8303) currently operates with minimal visibility in her overall strategy. With just 6.2K subscribers and a 0% engagement rate, the platform reflects her least active social media presence. Her last post was over three months ago, and there is no consistent posting schedule in place. This inactivity limits the role YouTube plays in her digital influence.

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Despite the low activity, the few existing videos showcase her usual themes—humor, DIY creativity, and personality-driven storytelling. From lighthearted makeup tutorials to quirky house moments, Chloe retains her signature tone even in short-form YouTube content. However, the videos lack follow-through and promotion across her other channels. This results in low reach and minimal growth compared to her TikTok or Instagram profiles.

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YouTube remains a promising but untapped avenue, especially for deeper dives into her DIY and branding advice. Chloe could easily repackage her viral TikTok content into longer tutorials or vlogs, expanding her value proposition to fans who want more detail. Topics like building PlayBooked, organizing content calendars, or DIY space makeovers could resonate well in long form. Doing so would strengthen her brand's educational and entrepreneurial edge.

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Currently, YouTube is not a meaningful contributor to Chloe’s cross-platform influence. Its lack of engagement, views, and recent content suggests it’s on pause rather than part of a broader plan. However, the opportunity is clear—activating this channel with intentional series or cross-posted content could unlock new audience segments. With her skills in storytelling and brand clarity, the groundwork is already there for future YouTube success.

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• Username: @chloev.mitchell8303
• Influence Score: 12.6/100
• Followers: 6.2K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.24%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Chloe Mitchell's Social Media Influence Summary

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Chloe Vivian Mitchell ranks within the top 2% globally for Video Entertainment creators and top 4% for Instagram creators in the United States. She maintains a Favikon Influence Score of 8,623 points, positioning her as a growing figure in creative lifestyle and DIY content sectors. Her primary strengths lie in her relatable content, steady community growth on Instagram, and viral potential on TikTok.

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Learn more about the Favikon Methodology here

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Content Strategy Overview: Creativity, Humor, and Authentic Entrepreneurship

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Chloe’s content strategy is centered around showcasing authentic DIY creativity, personal humor, and entrepreneurship, particularly resonating with students, young adults, and creators at the start of their journeys. Her ability to transition seamlessly between humor, tutorials, and brand-building advice offers brands and audiences a rare and valuable combination of entertainment and education.

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Reachability and Partnerships

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Chloe has built strong partnerships with brands like EF Ultimate Break, Red Bull USA, and Coach, aligning perfectly with her lifestyle and educational themes. She remains open to collaborations focused on entrepreneurship, travel, DIY projects, and LGBTQIA+ advocacy.

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Her strong network includes a diverse group of creators, further expanding her brand potential through peer-to-peer collaborations and group campaigns. Chloe is particularly well-positioned for sponsored content aimed at youth empowerment, creative industries, and educational sectors.

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Conclusion: Chloe Vivian Mitchell — Crafting Creativity and Community With Every Post

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Chloe Vivian Mitchell is more than just a DIY expert — she’s a community builder, entrepreneur, and creative voice inspiring a new generation of self-starters. Through her uplifting content, entrepreneurial achievements, and powerful social presence, Chloe is shaping a brighter and more authentic future for creativity online.

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