Who is Coby Persin?

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Coby Persin: Turning Social Experiments into Viral Commentary

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Coby Persin built his digital reputation on YouTube by staging elaborate public pranks and social experiments, many of which tackle real-world issues like online safety and trust. He became widely recognized after videos like “The Dangers of Social Media” went viral, drawing millions of views and national media coverage. His ability to turn real-life scenarios into engaging content is what separates him from typical prank creators. Each video is structured with a beginning, conflict, and moral conclusion, mimicking short films more than internet skits.

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His self-proclaimed role as a “Google detective” is based on a series where he finds strangers' locations using only digital clues, emphasizing the risks of public information. This format doesn’t rely on gimmicks—it's a test of digital awareness wrapped in a suspense-driven plot. No other creator in his genre consistently blends tech-based investigation with storytelling. These clips not only entertain but leave viewers questioning their own digital habits.

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Unlike creators who rely heavily on fast-paced edits or filters, Coby’s work is grounded in situational drama and real-time reactions. His videos often involve unsuspecting participants and unplanned outcomes, making each upload unpredictable and shareable. He chooses public spaces—streets, cafes, parks—as stages, which helps reinforce authenticity. This raw, unpolished dynamic has become a core part of his brand.

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Coby’s influence stretches beyond metrics; he’s collaborated with brands like Spinny and Bigo Live USA without diluting his message. He curates each partnership to match his video format—integrating brands into the storyline rather than simply advertising them. His uploads may not be frequent, but each one has a strong concept that often sparks conversation online. His approach is more about meaningful spikes than regular noise.

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An Influencer Active on Social Media

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Coby Persin is active on YouTube, Instagram, and TikTok, using each to amplify his pranks and social experiment themes for a broad entertainment audience.

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Coby's Social Media Strategy Analysis

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YouTube: Viral Experiments as Long-Form Impact

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Coby Persin’s YouTube channel (@coby) is his primary platform, where his identity as a social experiment creator took shape. With 6.2M subscribers, he built his name on staged confrontations and hidden-camera challenges. His early viral content included exposing catfishing, street interviews, and staged scenarios that provoked emotional responses. This format helped him capture mass appeal quickly, especially among a younger audience.

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Despite the massive following, the channel is currently inactive, with no videos posted in the last 30 days. The average engagement and viewership sit at zero, indicating a strategic pause or shift in focus. His past videos often accumulated millions of views, which still brings residual visibility through search. However, the stagnant activity signals that YouTube is no longer a current growth priority.

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Previously, Coby’s upload style emphasized dramatic storytelling and suspenseful endings. He often left viewers with cliffhangers or social takeaways, which helped fuel strong comment sections and shares. His channel also featured music videos and collaborations, blending personal branding with viral content mechanics. This mix of formats contributed to his initial viral success but has not continued in recent months.

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He maintains the potential to reignite activity here, especially by refreshing the social experiment concept in new settings. Given the size of his subscriber base, a well-promoted comeback video could gain traction quickly. However, without consistent updates or community interaction, the platform’s momentum has cooled. Reactivating YouTube would require a deliberate shift in creative and promotional strategy.

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• Username: @coby
• Influence Score: 72.7
• Followers: 6.2M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.13%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: Everyday Insights with High Visibility

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On Instagram (@cobypersin), Coby shares snapshots from international events, fashion features, and behind-the-scenes glimpses. His 1.4M followers are drawn to his polished photo content and red carpet appearances. In January 2025, he appeared at the Bigo Live Gala in Singapore, blending creator status with influencer reach. Posts like these are central to his strategy—image-first storytelling rooted in lifestyle elevation.

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Despite the visual appeal and high follower count, the engagement rate is relatively low at 0.16%, with 2.4K average engagements. He posts about 13 times per month, showing regular presence, even if interactions are modest compared to audience size. His growth has dipped by 0.25%, suggesting saturation or a need for new angles. Most posts are scheduled for 8 PM EST, maximizing early-day visibility.

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Coby uses Instagram mainly for personal branding rather than conversation. Unlike on TikTok, he rarely uses reels or carousel formats that tend to drive higher reach. The platform serves as a public portfolio—showing his image at events, with brands, or in stylized environments. This helps position him as a recognizable figure even beyond social experiment fans.

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For future growth, experimenting with dynamic video formats or Q&A stickers could enhance interaction. His page performs best when paired with event-driven content, like awards shows or creator collaborations. While it’s not his most engaging platform, Instagram gives him visual credibility and brand partnership appeal. It works well for presence, but less for performance.

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• Username: @cobypersin
• Influence Score: 78.6
• Followers: 1.4M
• Activity: 13 posts/month
• Engagement Rate: 0.16%
• Growth: -0.25%
• Average Engagement: 2.4K
• Posting Habits: Every day at 8 PM EST

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TikTok: Direct Format, Smaller Reach

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Coby’s TikTok presence under the handle @cobyfindsit supports his newer focus on location-based content. Instead of dramatic experiments, he now uploads short clips solving online location challenges or identifying people via clues. This shift leans into his “Google Detective” nickname, keeping the mystery angle alive while using a different format. It’s less confrontational than his older YouTube style but still centers on audience intrigue.

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With 453.7K followers, TikTok is currently his most interactive platform in terms of engagement rate, which sits at 0.37%. He posts about three times per week and garners an average of 1.7K engagements and 45.9K views per video. While the follower base is smaller, the platform shows more consistent viewer response. This hints that short-form problem-solving content is working for his audience.

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Coby’s TikTok videos are often framed with onscreen captions and voiceovers, making them digestible and easy to follow. They follow a clear structure: a challenge, the investigation, and a resolution. The brevity of the format forces tighter storytelling, which he handles well by focusing on a single plotline per clip. His followers tend to comment with their own guesses or ask for help finding other people, fueling engagement.

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Although growth is slightly negative at –0.02%, the steady content and niche positioning keep TikTok relevant in his current mix. It also offers opportunities for creator collaborations and viral boosts through trending audio. Maintaining regular uploads with new mystery formats could help him reclaim some of the broader reach he once had on YouTube. His TikTok success shows potential when matched with a consistent upload pattern.

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• Username: @cobyfindsit
• Influence Score: 79.1
• Followers: 453.7K
• Activity: 3 videos/week
• Engagement Rate: 0.37%
• Growth: -0.02%
• Average Engagement: 1.7K
• Posting Habits: 3 times a week at 8 PM EST

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Coby Persin’s Social Media Influence Summary

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Coby holds an Favikon Influence Score of 8,775 points, placing him in the Top 5% for Pranks & Challenges in the U.S. and Top 3% globally. While his TikTok ranks lower—Top 15% in the U.S. and Top 11% worldwide—his presence in the comedy and challenge niche remains distinct. His current momentum may be slower, but his foundation and past visibility suggest room for a strong return.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Social Experiments with Viral Precision

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Coby’s content revolves around attention, unpredictability, and audience reaction. His hallmark “Google detective” format breaks from traditional prank videos by using actual research and confrontation in a highly stylized format. He uses public space, real conversations, and dramatic reveals as the main pillars of storytelling. Rather than relying on filters or flashy edits, Coby’s content is based on ideas—he creates scenarios that viewers emotionally respond to. This separates him from creators who rely solely on aesthetic. His video pacing, setups, and subject choices are clearly planned, even when presented as spontaneous.

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Reachability and Partnerships

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Coby Persin remains reachable through consistent posting patterns, most notably on Instagram where he shares updates daily at 8 PM EST. His engagement spikes around events or collaborations, like the Bigo Live Gala in Singapore, where he publicly thanked the brand. These timed uploads and direct mentions signal a structured approach to brand visibility and interaction. He typically uses tags and captions that highlight partnerships, increasing discoverability.

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Despite lower growth metrics on TikTok and YouTube, Coby is still actively managing both accounts, with content posted as recently as this week. His captions often address viewers or collaborators directly, indicating that he monitors feedback and is open to engagement. Coby has previously worked with brands like Bigo Live USA and Spinny, showing willingness to explore varied industries. While his YouTube uploads are infrequent, his Instagram DMs or tagged collaborations may be the most effective routes for contact.

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Conclusion: Reviving Viral Impact Through Focused Storytelling and Platform Precision

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Coby Persin uses creativity and shock to build engaging stories that go beyond surface-level pranks. His consistent use of public experiments and dramatic setups offers brands a unique storytelling partner in the entertainment category. While his YouTube activity has slowed, his reputation and archive of content continue to influence audiences across platforms.

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