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Who is Cilia Ghass?
Cilia Ghass is a prominent beauty influencer and content creator, recognized for her impactful presence across TikTok, YouTube, and Instagram. With a combined following of over 14.3 million, Cilia shares easy-to-follow tutorials, product recommendations, and transformative hair and beauty content.

Cilia Ghass: Transforming Beauty Content with Creativity and Expertise
Cilia Ghass is a renowned beauty influencer and content creator who has captivated millions with her creative and impactful tutorials. Based in Algeria, she has established herself as a trusted voice in the beauty industry, specializing in hairstyling, beauty hacks, and practical tips for everyday routines. With a combined following of over 14.3 million across TikTok, YouTube, and Instagram, Cilia’s reach spans globally, inspiring audiences with her innovative approach to beauty. Her ability to simplify complex beauty techniques has earned her immense popularity and trust among her followers.
Cilia’s content is defined by its simplicity, effectiveness, and accessibility. She focuses on quick transformations and relatable beauty solutions, ensuring that her audience can easily replicate her tutorials. Whether it’s a hairstyling hack or a product recommendation, Cilia’s approach is always grounded in making beauty routines easier for her followers. Her knack for blending education with entertainment has allowed her to build a strong connection with her audience, making her one of the most sought-after creators in the beauty space.

What sets Cilia apart is her unwavering commitment to authenticity and relatability. Her tutorials often incorporate affordable product options, making her content accessible to a wide demographic. She actively engages with her followers, addressing their beauty concerns and providing personalized tips. This dedication to serving her audience’s needs has solidified her position as a trusted beauty expert and a role model for aspiring creators in the industry.
Beyond her creative talents, Cilia Ghass is also a professional and business-savvy influencer. She maintains a polished image by offering a dedicated email for business inquiries, ensuring seamless communication with potential collaborators. Her partnerships with leading beauty brands like Myriam K and Sheglam reflect her credibility and influence in the industry. Cilia’s ability to balance creativity with professionalism has made her a respected figure in the global beauty community.
An Influencer Active on Social Media

Cilia Ghass commands an impressive following across TikTok, Instagram, and YouTube, totaling over 14.3 million followers. Her content spans hairstyling tutorials, beauty hacks, and product reviews, tailored to a global audience. Her creative approach and accessibility make her a leader in the beauty space.
Cilia Ghass' Social Media Strategy Analysis
TikTok: The Cornerstone of Cilia’s Beauty Empire

Cilia Ghass’s TikTok strategy revolves around high-impact, short-form beauty content, making it her most successful platform with 7.4 million followers. Her TikTok videos typically focus on transformative hairstyling tutorials, trending beauty hacks, and engaging ASMR content that captivates viewers. By leveraging TikTok’s algorithm-friendly trends and sounds, Cilia ensures her videos reach a broad audience. Her unique ability to combine creativity with functionality has made her TikTok profile a go-to for quick beauty inspiration.
Her TikTok content is characterized by its entertaining yet educational approach, which resonates strongly with her young and dynamic audience. Videos such as "Du Blond" and "The Lissage" demonstrate her skill in creating visually stunning transformations while keeping them practical and relatable. Her ability to condense her expertise into short, engaging clips has resulted in millions of views per video, with an average engagement of 164.7K interactions. This strategy has allowed her to establish a deep connection with her followers.

Cilia’s posting habits on TikTok are consistent, with an average of 2.5 videos per week, typically uploaded at 3 PM, a time optimized for maximum engagement. This regular posting schedule ensures her followers always have fresh content to enjoy, keeping her audience engaged and loyal. Her use of hashtags and trending sounds further boosts the visibility of her videos, helping her content consistently perform well on the platform.
Her engagement rate of 2.23% reflects her strong ability to connect with her audience, while her growth rate of 5.71% (+400K followers) in just 30 days highlights her rising popularity. TikTok is undoubtedly the cornerstone of Cilia’s social media empire, allowing her to showcase her hairstyling expertise and reach millions of beauty enthusiasts worldwide.
- Username: @cilia.ghass
- Influence Score: 94.8/100
- Followers: 7.4M
- Activity: 2.5 videos per week
- Engagement Rate: 2.23%
- Growth (30 days): +5.71% (+400K followers)
- Average Engagement: 164.7K interactions per video
- Posting Habits: Twice a week, typically at 3 PM EST
YouTube: In-Depth Tutorials for Long-Term Value

YouTube is Cilia’s second-largest platform, with an impressive 4.5 million followers, where she provides more detailed and long-lasting content. While her recent focus has shifted towards Shorts, these bite-sized tutorials perfectly complement her TikTok strategy. Her YouTube Shorts, like “Who’s Next?” and “The Lissage,” have racked up millions of views, proving her ability to adapt TikTok-style content to a YouTube audience. This strategy ensures that her content remains relevant and accessible across different platforms.
Cilia’s YouTube content is known for its detailed and informative nature, which appeals to viewers looking for more in-depth beauty advice. While her traditional long-form videos have decreased in frequency, her Shorts have maintained her relevance on the platform. These quick, impactful videos often showcase hairstyling transformations, product reviews, and tutorials, allowing her to engage with a wide audience effectively.

Despite her recent inactivity on long-form content, Cilia’s legacy videos and Shorts continue to generate significant engagement, reflecting the quality and value of her previous uploads. Her YouTube presence also highlights her ability to cater to a global audience, as her content transcends language and cultural barriers through its visual appeal. This makes her channel a valuable resource for both beauty enthusiasts and aspiring hairstylists.
With a growth rate of 6.4% (+271.9K followers) in the last 30 days, Cilia’s YouTube channel remains an essential part of her social media strategy. Although her current activity is limited, the platform provides her with a space for longer-lasting content that continues to attract new followers and engage her existing audience.
- Username: @CiliaGhass
- Influence Score: 92.1/100
- Followers: 4.5M
- Activity: 0 videos per month (recent decline)
- Engagement Rate: 0%
- Growth (30 days): +6.4% (+271.9K followers)
- Average Engagement: N/A
- Posting Habits: Declining activity
Instagram: Aesthetic Perfection and Personal Branding

Cilia Ghass’s Instagram strategy blends aesthetic visuals with practical tutorials, attracting a dedicated following of 2.4 million. Her Reels are the highlight of her Instagram presence, featuring hairstyling transformations, beauty hacks, and relatable content that connects with her audience. With videos like her 11.5 million-view Reel, she has proven her ability to dominate Instagram’s video-centric format while maintaining the polished visuals expected on the platform.
Her posting frequency of three times per week ensures a steady flow of content for her followers, with posts strategically shared at 3 PM to maximize engagement. This consistency allows her to stay top of mind for her audience while also catering to Instagram’s algorithm. Her Reels are concise and visually stunning, making them highly shareable and effective in expanding her reach. Cilia’s ability to curate high-quality, impactful content has made her a standout figure on Instagram.

Cilia’s engagement rate of 2.81% highlights her ability to connect deeply with her audience, while her average engagement of 68.4K interactions per post reflects the effectiveness of her strategy. Her Instagram posts often include personal touches, such as behind-the-scenes glimpses and interactive captions, creating a sense of intimacy with her followers. This approach aligns with her overall brand of being approachable yet professional.
Her Instagram profile serves as a hub for personal branding and partnerships, showcasing collaborations with luxury beauty brands like Myriam K and Sheglam. By combining professional tutorials with aesthetically pleasing visuals, Cilia uses Instagram to solidify her reputation as a leading beauty influencer while fostering meaningful connections with her audience.
- Username: @cilia.ghass
- Influence Score: 93.8/100
- Followers: 2.4M
- Activity: 10 posts in the last month
- Engagement Rate: 2.81%
- Growth (30 days): +1.44% (+34.6K followers)
- Average Engagement: 68.4K interactions per post
- Posting Habits: Three times a week, typically at 3 PM EST
Cilia Ghass' Social Media Influence Summary

Cilia Ghass holds a Favikon Authority Score of 9,420, placing her in the top 1% of beauty influencers in Algeria and the global beauty niche. She ranks as the #1 beauty influencer in Algeria, reflecting her exceptional reach and influence. Across platforms, her audience continues to grow steadily, driven by her engaging and practical content.
Content Strategy: Practical, Engaging, and Relatable
Cilia’s content is a perfect blend of education, entertainment, and inspiration. By focusing on hairstyling and beauty hacks, she addresses her audience’s needs with practical solutions. Her videos are visually captivating, concise, and filled with personality, making them relatable and easy to follow.
Reachability and Partnerships

Cilia Ghass is a highly sought-after influencer whose reachability reflects her growing stature in the beauty industry. With an estimated sponsored post cost of $25,000, Cilia positions herself as a premium content creator who collaborates with top-tier beauty and fashion brands. Her professional approach, including a dedicated email for business inquiries, ensures that potential collaborators can easily connect with her. However, her "Very Difficult" reachability score highlights the exclusivity of her partnerships, making her an ideal choice for luxury and high-profile campaigns.
Her extensive network and credibility in the beauty niche are further validated by her collaborations with renowned brands such as Myriam K, Sheglam, and YSL Beauty. These partnerships align seamlessly with her content strategy, offering genuine value to her audience while enhancing the visibility of her partners. Cilia’s ability to organically integrate products into her tutorials ensures that sponsored content feels authentic, boosting its effectiveness and appeal. This makes her a valuable asset for brands aiming to build trust with a large and engaged audience.

Despite being highly exclusive, Cilia’s professionalism and relatability make her partnerships impactful. Her content emphasizes practical beauty solutions, making it accessible to her followers while maintaining the aspirational quality that luxury brands seek. This balance allows her to cater to a broad audience, from everyday beauty enthusiasts to those drawn to high-end products. Her ability to adapt her content to suit various campaigns further strengthens her appeal as a versatile and reliable partner.
Cilia’s Favikon Authority Score of 9,420 and her #1 ranking in the Beauty niche in Algeria reinforce her status as a leader in the beauty industry. Brands working with her benefit from her massive audience, global influence, and exceptional content quality. Her exclusivity and premium pricing reflect the demand for her expertise, making her one of the most impactful and respected beauty influencers in the industry. For brands, partnering with Cilia Ghass offers an unparalleled opportunity to connect with a vast and highly engaged audience through trusted and authentic storytelling.
Conclusion: The Face of Modern Beauty Influencing
Cilia Ghass has redefined beauty content creation with her expertise, creativity, and authenticity. From transforming hair with quick tutorials to collaborating with top-tier brands, she has positioned herself as a global beauty influencer. Her ability to engage millions across platforms makes her a standout voice in the beauty industry and an inspiration to her followers worldwide.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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