Who's Who on Social Media
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Who is Clara Shih? | B2B Influencer

Clara Shih is a distinguished CEO, entrepreneur, and thought leader in the tech industry. Known for her tenure at Salesforce and her role as an angel investor, she uses social media to inspire and educate her audience about advancements in AI, customer service, and leadership.

November 25, 2024
Jeremy Boissinot
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Clara Shih is a distinguished CEO, entrepreneur, and thought leader in the tech industry. Known for her tenure at Salesforce and her role as an angel investor, she uses social media to inspire and educate her audience about advancements in AI, customer service, and leadership. Clara’s innovative vision and engaging content make her a powerful voice in the digital and professional landscape.

Clara Shih: Innovating Leadership and Technology through Social Media

Clara Shih is a trailblazing entrepreneur, visionary leader, and technology influencer whose career reflects a passion for innovation and customer service excellence. As the CEO of Salesforce Service Cloud, Clara has played a pivotal role in shaping Salesforce into a global leader in customer service technology. Her work ensures that businesses worldwide can harness the power of automation, AI, and intuitive platforms to enhance customer experiences. Under her leadership, Salesforce Service Cloud has revolutionized the industry, fostering innovation while driving unparalleled customer satisfaction.

In addition to her role at Salesforce, Clara is the founder and board chair of Hearsay Systems, an innovative software company specializing in digital client engagement for financial services. This venture underscores her entrepreneurial spirit and commitment to empowering businesses with user-friendly, impactful technologies. Beyond her corporate achievements, Clara has authored books like The Facebook Era, which demonstrate her expertise in leveraging social media to drive growth and engagement in business. Her forward-thinking approach has inspired countless professionals to rethink how technology intersects with marketing and sales.

Clara's accolades extend beyond her corporate roles. She is also an angel investor, supporting the next generation of startups and visionary entrepreneurs. A graduate of Stanford University, Clara remains deeply connected to the academic and professional communities that have shaped her journey. Her contributions to AI innovation, customer service automation, and social selling continue to make her one of the most influential figures in the tech industry.

 A Leading Voice Across Social Platforms

Clara Shih’s influence spans LinkedIn, X (formerly Twitter), and Instagram, each serving a unique purpose in her digital strategy. Her posts often highlight industry trends, celebrate professional milestones, and spark meaningful conversations about innovation and leadership.

Clara Shih's Social Media Strategy

LinkedIn: Clara’s Hub for Professional Leadership

Clara Shih’s LinkedIn presence exemplifies her role as a thought leader in SaaS and AI. With 687.6K followers, her posts range from updates about her career milestones to deep dives into the latest technological advancements. Clara engages her audience with a mix of written posts, articles, and videos, showcasing her expertise and creating a professional dialogue with her network.

Her recent content includes reflections on her time at Salesforce, announcements about AI-driven innovations, and updates on events like Dreamforce. The quality of her posts resonates with her audience, with significant views and interactions that reflect her influence. Clara maintains a cadence of three posts per month, ensuring high-quality, meaningful content. This strategy has driven steady growth, with a 1.54% increase in followers over the last 30 days.

  • Username: @clarashih
  • Influence Score: 92.3/100
  • Followers: 687.6K
  • Activity: 3 posts per month
  • Engagement Rate: 0.5%
  • Growth: +1.54% (+10.5K followers in the last 30 days)
  • Average Engagement: 3.4K
  • Posting Habits: Weekly at 5 AM

X (Formerly Twitter): Clara’s Platform for Immediate Engagement

Clara’s X profile serves as a dynamic extension of her professional narrative. With 26.5K followers, she uses this platform for real-time updates, quick reflections, and engaging conversations. Her content spans a variety of topics, including AI advancements, leadership insights, and event highlights. Posts like her announcement about joining Meta to lead a business innovation team highlight her thought leadership, attracting significant engagement. Clara’s conversational tone on X allows her to connect with her audience on a more informal yet impactful level.

Despite having fewer followers than LinkedIn, Clara’s engagement rate on X is significantly higher at 6.49%, demonstrating her ability to connect deeply with her audience. Her strategic use of 1-2 tweets per week maximizes visibility without oversaturating her feed.

  • Username: @clarashih
  • Influence Score: 85.8/100
  • Followers: 26.5K
  • Activity: 1.3 tweets per week
  • Engagement Rate: 6.49%
  • Growth: +12.67% (+3.1K followers in the last 30 days)
  • Average Engagement: 1.7K
  • Posting Habits: Weekly at 7 AM

Instagram: A Dormant Yet Recognizable Presence

Clara’s Instagram presence, with 1.8K followers, appears less active, reflecting her focus on more professional platforms. With no updates in the past three years, Instagram does not currently factor into her broader strategy. However, the platform could serve as an avenue for sharing more personal content or visually engaging updates if revived.

  • Username: @clarashih
  • Influence Score: 4.7/100
  • Followers: 1.8K
  • Activity: No activity in the last three years
  • Engagement Rate: 0%
  • Growth: 0% (no increase in the last 30 days)
  • Average Engagement: 0
  • Posting Habits: Inactive

Clara Shih's Social Media Influence and Rankings Summary

Clara Shih ranks in the top 1% of LinkedIn influencers in the United States and #3 in the SaaS industry. With an overall Favikon authority score of 8,460 points, her consistent performance across platforms demonstrates her credibility and reach.

Content Strategy: Inspiring Professionals Through Innovation

Clara’s content strategy reflects a deliberate focus on her professional journey, blending personal milestones with industry insights to engage her audience meaningfully. She frequently shares achievements, such as career transitions, product launches, and educational anniversaries, showcasing her authenticity and ability to connect on a human level. At the same time, her posts highlight cutting-edge trends in AI, customer engagement, and business innovation, establishing her as a thought leader in the tech space. By balancing inspiration and expertise, Clara not only builds trust and credibility but also motivates her followers to embrace change, strive for excellence, and stay ahead in a rapidly evolving digital landscape.

Reachability and Partnerships

Clara’s estimated sponsored post cost of $3.8K and her "normal" reachability score reflect her status as a premium influencer in the tech industry. While her partnerships are primarily professional, her growing influence across platforms positions her as a valuable collaborator for brands targeting the tech and SaaS audience. Clara’s ability to authentically integrate professional insights with brand messaging makes her a desirable partner for thought-leadership campaigns and product endorsements.

Clara Shih is a trailblazer in the SaaS and technology industries, leveraging her social media platforms to amplify her impact as a leader and innovator. Her strategic content creation, emphasis on quality engagement, and focus on professional authenticity set her apart as a leading voice in her field. Whether inspiring her audience with insights on AI or fostering dialogue on leadership, Clara’s influence continues to grow, making her a powerful force in the digital and professional landscapes.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.