Who is Cohen Muse?

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Cohen Muse: Highlighting Sports, Style, and Gen Z Energy Through Lifestyle Content

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Cohen Muse is a U.S.-based lifestyle creator known for blending Gen Z humor with school and sports-related content. His signature tone is cheerful and casual, often centering his videos around relatable teenage moments. He avoids scripted formats, favoring spontaneous, low-edit clips that showcase his personality. This natural style has helped him amass over 1.1 million followers on TikTok.

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He built his online presence by focusing on topics like back-to-school shopping, athletic gear, and fashion essentials. His past partnerships with Amazon and Dick’s Sporting Goods reflect a focus on youth-targeted retail campaigns. Rather than relying on flashy production, Cohen keeps his content grounded in real-life settings like classrooms, sports fields, or bedroom setups. These everyday backdrops make his brand collaborations feel authentic.

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Cohen rarely addresses social issues or trends outside his niche, which keeps his content brand-safe and consistent. His tagline, “Just tryna make people smile,” is a direct reflection of his lighthearted video style. He keeps things politically neutral, steering clear of debate or controversy. That decision aligns well with sponsors looking for a positive, low-risk creator.

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Even with minimal posting in recent months, Cohen remains a recognizable name among Gen Z users. His audience is largely U.S.-based, and most engaged with TikTok and Instagram. While his growth and activity have paused, his established niche and clean image leave the door open for future reactivation and campaigns that resonate with youth culture.

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An Influencer Active on Social Media

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Cohen Muse is most active on TikTok and Instagram, where he built a large following through personal content and collaborations around fashion and fitness. His YouTube presence exists but is dormant. Most platforms show a long gap in posting, but his existing audience remains valuable for brands targeting Gen Z consumers.

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Cohen's Social Media Strategy Analysis

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TikTok: His Main Stage for Youth Culture

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Cohen Muse’s TikTok (@cohenmuseee) is where his presence is most established, boasting 1.1M followers. His content blends relatable teen humor, sports enthusiasm, and everyday moments, all tailored for a Gen Z audience. He rarely uses trending audio, opting instead for original voiceovers or skits based on real situations. His relaxed tone and minimal editing reinforce an approachable vibe rather than a hyper-curated one.

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Despite his strong following, Cohen’s TikTok has been inactive for over a month, with 0 videos in the past 30 days. His growth and engagement are currently flatlined at 0%, which significantly lowers his influence score. However, past posts featuring back-to-school content and brand gear did draw high engagement, particularly from a youth-centered U.S. base. He has previously collaborated with major retailers like Amazon and Dick’s Sporting Goods, often embedding brand messages into humorous or day-in-the-life content.

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Unlike creators who flood their pages, Cohen’s strategy leans toward low-frequency, high-impact uploads. He focuses on content that showcases his personality rather than following every platform trend. Skits, Q&As, and visual reactions dominate his feed, giving followers insight into his lifestyle while keeping production light. This structure made him a standout among casual creators in the lifestyle and sports category.

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Cohen’s TikTok currently shows no engagement (0%) or new content, signaling either a break or strategic pause. While this weakens short-term momentum, his archive remains a relevant portfolio for lifestyle and youth brands. His humorous tone, lack of political content, and “cheerful” vibe mark him as very brand-safe, ideal for campaigns seeking authenticity without controversy.

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• Username: @cohenmuseee
• Influence Score: 14.9/100
• Followers: 1.1M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: A Glimpse Into His Personal Life

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Cohen Muse’s Instagram (@cohenmusey) plays a different role, acting more like a lifestyle gallery than a content engine. With 79.5K followers, his grid features photos from soccer matches, personal milestones, and casual portraits that show his sporty and easygoing personality. A standout post includes a throwback of Cohen in full soccer kit, showing off his passion for the game — a theme that continues in his brand image.

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Instagram is where Cohen leans into his sports identity, often uploading content that reflects athletic moments rather than choreographed poses. He is not highly active — with 0 posts in the past month and a habit of uploading once a year at 2 PM EST. However, the photos that are live tend to receive strong fan reactions, such as his viral soccer photo which gained 37K+ likes, emphasizing the strength of his niche audience despite low activity.

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His visual storytelling isn’t driven by captions or hashtags — instead, he lets the image speak. Whether it’s soccer, casual outfits, or playful mirror selfies, his tone remains light and youthful. This quiet but defined identity helps him stand out from over-polished Instagram creators and connects better with teen and pre-teen followers.

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While his growth rate is 0% and his engagement rate is also 0% based on the last 30 days, his past performance shows that certain topics (sports, humor, authenticity) consistently spark reactions. Instagram remains a low-volume, personal space for Cohen, not a growth driver, but still valuable for lifestyle branding.

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• Username: @cohenmusey
• Influence Score: 31.5/100
• Followers: 79.5K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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YouTube: Minimal but Branded

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Cohen Muse’s YouTube channel (@cxhenmuse) has a modest base of 10.4K subscribers, but it has seen no new uploads in over two months. His past content leaned heavily into casual vlogging and light-hearted challenges, often filmed in everyday settings like his home or local parks. One of his more notable uploads showed him reacting to soccer trick shots, tying his athletic image into long-form content. Unlike his punchy TikTok style, these videos offered slower pacing and longer, uninterrupted clips.

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His tone across YouTube remained consistent with his public persona — laid-back, upbeat, and youthful, with little to no overproduction. He rarely used sound design or flashy edits, favoring raw clips with friends and moments of personal storytelling. However, this format didn’t yield the same engagement he achieved on TikTok, where quick humor and reactive skits better matched his audience’s expectations. His upload frequency has dropped to zero, and there’s been no recent viewer activity in analytics.

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Cohen didn’t use the platform for in-depth commentary, product reviews, or niche tutorials. Instead, his uploads featured short skits, soccer highlights, and friend challenges that mirrored his offline life. These videos were often promoted casually on his TikTok or Instagram Stories, but there was no funnel strategy or playlist structure to guide viewer retention. YouTube, for him, functioned more like a side archive than a growth driver.

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Currently, Cohen’s YouTube channel serves as a dormant brand asset. Though inactive, it still provides value for brands wanting to assess how he performs in longer-form formats. If he chooses to re-enter the platform, focusing on branded mini-series or episodic sports content could offer a clearer purpose and stronger engagement potential. For now, however, the channel holds limited strategic weight in his content stack.

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• ‍Username: @cxhenmuse
• ‍Influence Score: 15.5/100
• ‍Followers: 10.4K
• ‍Activity: 0 videos/month
• ‍Engagement Rate: 0%
• ‍Growth: 0% (30 days)
• ‍Average Engagement: 0
• ‍Posting Habits: Once a year at 7 PM EST

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Cohen Muse’s Social Media Influence Summary

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Cohen Muse has an Favikon Influence Score of 5,319 points, placing him in Tier 7 on Favikon. His best ranking is in Video Entertainment - United States, where he sits in the Top 26%, showing clear potential in entertainment niches despite recent inactivity. On Instagram, he ranks Top 70% globally, reflecting both his lower engagement and paused activity cycle.

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Learn more about the Favikon Methodology here

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Content Strategy: Low-Effort, High-Relatability Content That Clicks With Gen Z

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Cohen Muse’s content strategy centers on Gen Z lifestyle culture, school season campaigns, and relatable humor. His strongest work mixes personality-led storytelling with subtle product integration. His past content stands out for being visually approachable—clean aesthetics, warm color tones, and soft editing styles dominate his feed. He doesn’t overuse text or overlays, preferring natural delivery to script-heavy posts. This makes his videos feel authentic, especially when he discusses everyday moments or shows himself using school supplies or fashion pieces.

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Reachability and Partnerships

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Cohen Muse is highly reachable for youth-focused partnerships, particularly in fashion, sports, and back-to-school retail. He has previously worked with brands like Amazon and Dick’s Sporting Goods, promoting seasonal shopping and athletic gear through TikTok. His audience is largely U.S.-based Gen Z, making him ideal for campaigns targeting high school and college-age consumers. He’s most responsive to short-form branded content rather than long-term ambassadorships.

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With an estimated post cost of $25, Cohen is accessible even for small to mid-sized brands wanting to test campaign performance. While his recent activity is low, his casual tone and visual style align well with relatable, product-driven storytelling. He rarely engages in overtly scripted ads, so partnerships must match his relaxed posting style. His openness to sponsored content suggests he’s likely to accept paid collaborations, especially on TikTok.

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Conclusion: A Youth-Centered Creator with Untapped Potential

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Cohen Muse may not be currently active, but his influence remains visible thanks to a strong TikTok following and past brand work. His ability to blend school culture, fashion, and fitness into light, cheerful content gives him a unique edge in the Gen Z creator space. While his metrics are quiet right now, the foundation is strong. For brands aiming to connect with a youth audience in a relaxed, cheerful way—Cohen Muse is a smart pick.

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