Who is Corbin Cunningham?

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Corbin Cunningham: Creating Joy and Positivity Through Entertainment-Focused Social Media

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Corbin Cunningham is a St. Louis-based creator known for his bright, expressive energy and consistent focus on positive content. He first gained traction on TikTok through playful skits and lighthearted videos often filmed with friends. Rather than follow trends, he leans into original concepts centered on fun interactions and character-driven bits. His profile bio clearly reflects his mission: “to bring more joy into the world.”

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He has built a loyal Gen Z following by keeping his tone casual and his visuals bold. Corbin frequently collaborates with creators like Skyyjade and T4TheOfficial, forming a close-knit entertainment circle. These partnerships are often recurring, adding familiarity to his videos and helping grow a consistent fanbase. His use of expressive body language and group-based humor makes his videos easily recognizable without relying on filters or heavy effects.

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Across platforms, Corbin keeps his branding consistent, from username formatting to visual color palettes. His YouTube channel, despite low upload frequency, still draws subscribers thanks to the strength of his name and reputation. His Instagram posts act as a direct connection to fans, with daily uploads that show behind-the-scenes content, casual updates, and creator shoutouts. Even when inactive on one platform, his audience follows him elsewhere due to his personality-driven brand.

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What separates Corbin from other creators in his category is his strict focus on uplifting entertainment without dipping into controversy or drama. He doesn’t promote personal products or side ventures, choosing instead to refine the same joyful content formula across channels. This clarity in focus allows him to maintain strong identity and loyalty across his audience—especially among viewers looking for clean, fun content.

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An Influencer Active on Social Media

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Corbin is present across TikTok, YouTube, Instagram, Snapchat, and Twitch. With over 9.3 million followers combined, his main strengths are on TikTok and YouTube, where he produces entertainment-focused videos aimed at Gen Z.

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Corbin's Social Media Strategy Analysis

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TikTok: Where His Personality First Took Off

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Corbin’s TikTok, @c0rbo, is where his rise began, with over 5.8 million followers tuning in for his playful, character-driven videos. He’s known for group skits, energetic reactions, and comedic situations involving close creator friends. Rather than rely on daily trends, Corbin builds his own mini-world through recurring personalities and recognizable humor. His TikToks are fast, expressive, and intentionally chaotic in tone.

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Despite his large following, Corbin currently posts less than once a week, which limits momentum. His latest upload was nine days ago, and in the past 30 days, his growth has been flat—0%, with no new followers. The dip in activity has also impacted his engagement rate, now at just 0.05%, though he still manages an average of 3.2K interactions per post. TikTok remains his biggest base, but consistency is lacking.

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Most of Corbin’s TikTok uploads are shot in casual environments like his room or shared creator spaces, maintaining a relatable, low-production feel. He often tags friends and uses minimal editing, relying more on body language, group energy, and situational comedy. Unlike creators who pivot to niche content, Corbin keeps his page focused on personality, with the occasional reaction or duet for variety.

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His current posting schedule—once a week at 6 PM EST—feels more like a placeholder than a growth strategy. If he were to return to a consistent cadence, his massive base could easily reactivate, especially given his prior history of viral success. For now, TikTok acts as a legacy platform where fans still check in, even if new content is infrequent.

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• Username: @c0rbo
• Influence Score: 81.6/100
• Followers: 5.8M
• Activity: 0.9 videos/week
• Engagement Rate: 0.05%
• Growth: 0%
• Average Engagement: 3.2K
• Posting Habits: Once a week at 6 PM EST

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YouTube: A Strong, Engaged Following with Room to Scale

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Corbin’s YouTube channel, also under @c0rbo, has 3 million subscribers, built largely on the strength of his personality and skit content. His uploads here are infrequent, averaging 0.4 videos per month, but the platform remains a stronghold in terms of reputation and ranking. He ranks in the Top 1% of YouTube creators in the U.S., currently sitting at #742 nationally, despite limited content in recent weeks.

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Interestingly, Corbin still saw +0.54% growth this month, with 16.5K new subscribers, even without recent uploads. This signals strong SEO value and long-tail viewership on existing videos. His visuals on YouTube match his TikTok tone: quick cuts, friend group dynamics, and high energy. There’s no attempt at documentary-style or polished long-form content—his uploads mirror TikTok, just longer.

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Engagement over the last 30 days sits at 0, due to the lack of new videos. However, his channel branding is polished, with a consistent username, banner image, and theme that aligns with his wider creator identity. His audience on YouTube is made up of loyal fans who cross over from TikTok or Instagram, not casual passersby. This built-in base is his biggest asset on the platform.

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Corbin’s lack of regular uploads suggests YouTube isn’t a current focus, even though his numbers prove it should be. A weekly series or skit format could quickly activate his existing fanbase. With the right push, YouTube could become his leading platform, especially given how well it aligns with his character-focused, high-energy style.

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• Username: @c0rbo
• Influence Score: 90.3/100
• Followers: 3M
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: +0.54%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: Bright Visuals and Daily Connection with Fans

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Corbin’s Instagram, @itsc0rbo, is the most active platform in his current rotation. With 486.5K followers and 11 posts per month, it functions as his day-to-day connection point with fans. He uses it to celebrate moments like birthdays, promote other creators, and post behind-the-scenes snapshots. His visuals are polished but natural, often showing unfiltered interactions and casual outfits.

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In the past 30 days, Corbin’s Instagram has seen +5.06% growth, gaining 23.9K new followers—his best-performing growth across all platforms. He averages 1.8K engagements and 38.1K views per post, driven by loyal fans and consistent uploads. Posts usually go up daily at midnight, maintaining a routine that keeps his page active in the algorithm.

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While his TikTok and YouTube are built around group content, his Instagram feels more personal. Recent uploads include birthday photos, unedited selfies, and room setups—giving fans a closer look into his lifestyle. He occasionally reposts content from his other platforms, but his main focus is sharing visual moments that feel spontaneous and real.

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Corbin’s approach here is simple and effective: post often, show personality, and maintain a clean aesthetic. The daily presence reinforces loyalty and helps make up for dips in his video activity elsewhere. As a result, Instagram now plays a crucial role in keeping his name top-of-mind within his fanbase.

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• Username: @itsc0rbo
• Influence Score: 85.2/100
• Followers: 486.5K
• Activity: 11 posts/month
• Engagement Rate: 0.37%
• Growth: +5.06%
• Average Engagement: 1.8K
• Posting Habits: Every day at 11 PM EST

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Twitch: A Reserved Handle With Future Potential

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Corbin’s Twitch account, @therealc0rbo, has 5.7K followers, but the platform hasn’t been included in his active rotation. There are no recorded livestreams or uploads, and he hasn’t promoted it through his main platforms like Instagram or TikTok. The channel gained +7 new followers in the past 30 days, which indicates that some of his core fans are still finding him on Twitch, even without content. His presence there is passive, functioning more as a reserved username than an active community space.

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Given Corbin’s high-energy, expressive personality and history of working with other creators, Twitch could work well for casual livestreams like behind-the-scenes convos or collaborative Q&A sessions. His audience already follows him for personality-first content, so a relaxed live format would likely match his tone. However, without any current use or mention, Twitch isn’t adding value to his digital presence. Until it’s integrated into his routine, it remains an inactive extension of his brand.

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• Username: @therealc0rbo
• Influence Score: Not available
• Followers: 5.7K
• Activity: No active streams
• Engagement Rate: Not measurable
• Growth: +0.12%
• Average Engagement: Not measurable
• Posting Habits: Inactive

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Corbin Cunningham’s Social Media Influence Summary

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Corbin holds an overall Favikon Influence Score of 2, totaling 9,052 points. His top performance appears in the YouTube category, where he ranks in the Top 1% in the U.S. and #742 overall. He’s also in the Top 1% for Video Entertainment in the U.S., ranked at #488, highlighting his authority within that niche. These rankings show he’s already considered a leading voice in entertainment-style youth content, even without high posting activity.

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Learn more about the Favikon Methodology here

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Content Strategy Centered on Joy, Connection, and Youth Culture

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Corbin’s content strategy is grounded in positivity and consistent character. He doesn’t jump between styles or subjects—instead, he stays anchored in themes of friendship, fun, and joy. Whether filming quick skits, dancing, or reacting to trends, his delivery feels spontaneous yet structured. His content is safe, cheerful, and free of political or controversial angles, which strengthens his reach with younger viewers.

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Reachability and Partnerships

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Corbin is open to partnerships that match his fun, high-energy style and often integrates products into group content or birthday drops. He has previously tagged EXPRESS, showing interest in fashion collabs that fit his bold and expressive look. Brands targeting Gen Z with a playful tone and strong visual identity are most likely to match his audience. Integrations work best when they appear naturally within skit-style or celebration content.

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His estimated rate is $5K per post, and his reach is strongest on TikTok and YouTube, though Instagram currently sees the most consistent activity. Corbin is selective with sponsored content and avoids heavy ad-style framing—products must feel like part of his personality or creator lifestyle. Brand placements tied to celebration themes or collaborative moments (e.g. birthdays, giveaways, creator meetups) have the highest chance of success. His reachability increases when partnerships are tied to events rather than isolated posts.

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Conclusion: Entertaining Millions by Staying True to His Message

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Corbin Cunningham has built a recognizable online presence by sticking closely to what he does best—spreading joy through personality-led videos. With strong follower counts on TikTok and YouTube, and fast-growing numbers on Instagram, his audience values him for his energy and relatability. While his posting frequency fluctuates, his brand consistency keeps followers engaged across platforms.

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View the AI-powered profile

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