Who is Cory DeVante Williams aka CoryxKenshin?

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Cory DeVante Williams aka CoryxKenshin: Gaming, Faith, and Community at the Core of a Global Empire

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Cory DeVante Williams, known online as CoryxKenshin, is a Detroit-born YouTuber who built his channel around horror games and high-energy reactions. His first viral breakthrough came from Five Nights at Freddy’s, where his jump-scare edits, catchphrases, and humor created an instant cult following. Cory’s uploads are more than just gameplay—they’re cinematic episodes, complete with signature intros, skits, and animated edits. His style is instantly recognizable: exaggerated reactions, running jokes, and a balance of chaos and sincerity.

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What sets Cory apart is his integration of Christian values into his content without preaching. He often ends videos with faith-based messages, emphasizing humility, kindness, and self-worth. He’s transparent about his mental health and takes unannounced breaks that become part of his brand. Instead of losing subscribers, these breaks deepen fan loyalty—many see him as a creator who prioritizes self-respect over metrics.

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Cory’s connection with his audience is built on trust and nostalgia. He references past series, brings back classic games, and shouts out longtime subscribers by name. His fans don’t just watch—they feel included. His decision to remain family-friendly without losing edge makes his content accessible across generations, from younger gamers to adults who’ve followed him since the early 2010s.

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Outside of gaming, Cory is expanding his creative reach through his original manga, Monsters We Make. This project reflects his passion for storytelling and world-building, proving he’s not confined to digital content alone. Even in his merchandise, there’s a sense of purpose—everything is created with his community in mind. For Cory, content isn’t just for clicks—it’s a legacy built through impact.

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An Influencer Active on Social Media

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Cory has built a massive audience across YouTube, TikTok, Instagram, and X, with a combined reach of over 36M followers. While YouTube remains his core platform, his presence on TikTok and Instagram continues to grow steadily.

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Cory DeVante Williams' Social Media Strategy Analysis

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YouTube: The Kingdom of CoryxKenshin

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YouTube is where CoryxKenshin built his empire, uploading cinematic gameplay videos that blend horror, humor, and heartfelt moments. His content is never rushed—each episode includes sharp editing, original intros, and personal commentary that often breaks the fourth wall. Cory’s videos feel more like shows than uploads, with recurring characters, inside jokes, and series arcs that span months or years. His consistency in tone and production has earned him 22.6M subscribers and a top-tier influence score.

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He rarely follows trends or viral formats—instead, he builds loyal viewership around themed series like Spooky Scary Sunday and long-form horror playthroughs. These formats give his audience structure and a reason to return even during his unpredictable posting schedule. His fans quote specific episodes, mimic his reactions, and treat new uploads as events. Few creators command that kind of episodic loyalty.

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Cory balances outrageous jump-scares with sincere community updates, frequently acknowledging mental health and burnout in ways that humanize him. These moments are never dramatic—they’re quiet pauses in a high-energy format that make his content feel honest. His fans don’t penalize breaks; they embrace them. That dynamic is rare in gaming, where constant output is usually the norm.

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He’s currently posting four videos per month, each racking up millions of views and over 677K average engagements. Despite taking long breaks throughout the years, his audience hasn’t dwindled—in fact, it’s grown steadily. For Cory, YouTube isn’t just a platform—it’s a narrative space where fans invest in the long-term story of his voice and values.

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• Username: @CoryxKenshin
• Influence Score: 95.5/100
• Followers: 22.6M
• Activity: 4 videos/month
• Engagement Rate: 3%
• Growth: +0.54% (last 30 days)
• Average Engagement: 677.1K
• Posting Habits: once a year at 7 PM EST

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TikTok: High Reach, Low Output

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Cory’s TikTok account boasts 6.4M followers, but it operates more like a highlight reel than a full content channel. He hasn’t uploaded in over a month, and his engagement rate has dropped to zero. That said, his account continues to grow (+1.92%)—proof of the platform’s algorithmic push and his brand recognition. New followers are likely discovering him through repurposed content or hashtag exposure.

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When active, Cory uses TikTok to share short bursts of humor or reactions that echo his YouTube persona. The tone is loose and self-aware—less edited than his main content, but still aligned with his image. He doesn’t jump on trends or sounds; instead, he sticks to original audio and reaction skits that reinforce his horror niche. TikTok allows him to connect with younger fans who may not sit through 30-minute videos.

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There’s strong potential for CoryxKenshin to use TikTok as a launchpad for future projects—whether it’s limited-edition merch, manga announcements, or teaser content tied to his YouTube uploads. His voice and facial reactions are instantly recognizable to millions of fans, giving even a 10-second clip the power to drive serious traction. He doesn’t need to rely on trending sounds or effects; his identity alone carries the weight.

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Despite having 6.4M followers, there’s no recent engagement or posting data, which suggests TikTok isn’t currently part of his campaign roadmap. Still, the account isn’t irrelevant—its passive growth proves how magnetic his brand remains even in silence. This dormant channel is one of his largest in audience size, yet it functions more like a digital archive than a live feed. Its quiet presence, however, still supports the larger machine that is Cory’s creator brand.

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• Username: @notcoryxkenshin
• Influence Score: 18.9/100
• Followers: 6.4M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: +1.92% (last 30 days)
• Average Engagement: 0
• Posting Habits: once a year at 12 PM EST

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Instagram: Personal Moments and Fan Culture

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CoryxKenshin’s Instagram strategy is built around milestone moments—announcements, family photos, manga previews, and rare life updates. He doesn’t post regularly, but his following continues to grow (+2.64% this month), now reaching 4.5M. While his engagement rate is currently zero, previous posts—like his Paris appearance—still generate long-tail interest. Each update feels like an intentional chapter in his off-screen life.

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Unlike influencers who flood stories or go live, Cory keeps his Instagram focused and infrequent. Fans don’t expect daily content—they wait for something meaningful. His captions are often short, cryptic, or emotionally grounded, leaving fans to speculate and interact through comments. This mystery adds to his brand strength: Cory doesn’t post often, but when he does, people pay attention.

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CoryxKenshin’s Instagram presence offers a distinct contrast to his energetic YouTube persona, placing more emphasis on family, faith, and behind-the-scenes moments. Whether he’s posting candid shots with his younger siblings or giving quiet nods to his support team, his content feels deeply personal. He doesn’t use the platform to promote trends or flex brand deals—he uses it to reinforce what matters to him outside the screen.

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Rather than treat Instagram as a marketing funnel, Cory frames it as a reflection of his values. Posts are often rooted in gratitude or reflection, creating an authenticity that makes the rare sponsored collaboration feel seamless. This soft-sell approach builds trust and keeps his followers engaged, even in periods of silence. With 37.3M average views on his latest visuals, it’s clear that fans don’t just follow—they wait, watch, and respond the moment he shares.

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• Username: @coryxkenshin
• Influence Score: 42/100
• Followers: 4.5M
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: +2.64% (last 30 days)
• Average Engagement: 0
• Posting Habits: once a year at 5 PM EST

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X (Twitter): Legacy Platform, Mostly Inactive

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Cory’s X account, with 2.2M followers, has seen no activity in the past two months. Though his tone once matched his YouTube humor—quick jokes, meme reposts, or drop announcements—he’s clearly pulled back from using X as part of his primary outreach. With a low score of 17.8/100, no recent engagement, and 0 tweets in the last 30 days, the platform no longer holds strategic weight in his content mix.

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Earlier in his career, X served as a space for unfiltered thoughts and real-time updates, often tied to game drops or personal announcements. Fans responded quickly, turning his tweets into trends and memes. But Cory seems to have made a conscious shift away from fast-paced commentary in favor of more controlled, long-form content.

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• Username: @coryxkenshin
• Influence Score: 17.8/100
• Followers: 2.2M
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: +0.75% (last 30 days)
• Average Engagement: 0
• Posting Habits: once a year at 4 PM EST

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Twitch: Quiet but Not Forgotten

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Cory has 188.4K followers on Twitch, but the channel has no recorded content or recent streaming activity. While gaming livestreams are a natural extension of his brand, Cory has historically preferred scripted, edited videos that allow him full creative control. His style is built around pacing, punchlines, and high production—not live interaction.

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Still, the Twitch channel holds untapped potential. With 188K followers, the foundation for live engagement already exists. If Cory were to host special events like horror marathons or Q&A sessions, he could easily reignite interest. His audience is used to his sporadic schedule and would likely show up in force if he went live.

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• Username: @coryxkenshin
• Followers: 188.4K
• Activity: inactive
• Engagement Rate: -
• Growth: +1.31% (last 30 days)
• Average Engagement: -
• Posting Habits: -

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CoryxKenshin’s Social Media Influence Summary

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CoryxKenshin holds a perfect Favikon Influence Score of 1, with 9,694 points—placing him firmly in the global top tier. He ranks #2 in Video Games & Streaming in the U.S. and #6 worldwide, along with a YouTube ranking of #36 in the U.S. and #141 globally. Despite his irregular posting schedule, his reach and authority remain unmatched in the gaming space.

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Learn more about the Favikon Methodology here

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Content Strategy: Episodic Horror, Faith-Driven Storytelling, and Loyal Fan Rituals

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Cory’s strategy is rooted in long-form content that feels both entertaining and personal. He creates series-driven narratives around horror games, often turning 20-minute videos into community events. His edits are tight, humor smart, and pacing purposeful, with fans quoting entire sequences word-for-word. He avoids drama, doesn’t chase trends, and focuses entirely on creative control. This results in fewer uploads—but far higher audience retention and emotional investment.

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Reachability and Partnerships

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CoryxKenshin is highly selective with his public interactions, but his reachability is anchored in authenticity. He rarely engages in direct replies, yet fans continue to tag him across platforms, knowing he occasionally acknowledges them in videos or community posts. His collaborations with brands like GameStop and Shopify show he’s open to partnerships that align with his audience’s interests—particularly in gaming, tech, and merchandise. His preference leans toward projects that feel mission-driven or creatively meaningful rather than constant promotions.

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He does not operate through visible management or talent reps, which suggests brand inquiries are either handled internally or through limited external partnerships. Cory’s upload cadence makes every drop feel like an event, so any branded integration stands out significantly. His faith-centered values and family-friendly tone also make him a safe and trusted face for long-term partnerships. For brands looking to build deep resonance rather than surface-level reach, Cory is an ideal—but selective—collaborator.

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Conclusion: A Creator Who Leads with Purpose, Not Just Presence

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CoryxKenshin isn’t just a creator—he’s a digital icon whose mix of horror, humor, and humanity has created one of the most loyal fanbases online. Whether he’s on a break or dropping another classic video, his audience follows with full trust. His content is rooted in faith, community, and high creative standards—and his influence spans well beyond the screen. In a noisy online world, Cory’s voice stands out for being intentional, uplifting, and unforgettable.

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