Who is Dan Woolley?

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Dan Woolley: Gaming, Geography, and Good Vibes — One Post at a Time

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Dan Woolley has built a loyal following by combining two unlikely niches: gaming culture and country comparisons. His videos often feature flag rankings, country stereotypes, and trivia delivered with sharp humor and quick editing. This unusual blend sets him apart from traditional gaming or geography creators. His style caters to viewers who enjoy both entertainment and educational commentary with a humorous twist.

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He first gained traction on TikTok, where his casual tone and recurring country-based skits quickly resonated with Gen Z audiences. Instead of jumping from trend to trend, Dan sticks to recognizable formats that viewers expect—like mock rankings or POVs comparing nationalities in gaming scenarios. This consistency has helped him grow a following of over 2.6M on TikTok alone. His audience comes for the laughs but stays for the format they know and love.

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On YouTube, Dan expands those ideas with longer-form commentary, reaction-style breakdowns, and more elaborate cultural humor. He balances visual simplicity with smart scripting, often using green-screen effects and voiceovers to guide viewers through lighthearted international matchups. His videos rarely stray from this theme, allowing him to own a very specific corner of the entertainment space. This approach has helped him reach 1.4M subscribers with strong recurring views.

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Dan doesn’t rely on controversy or challenges to go viral. Instead, he thrives on consistent creative structures, minimalistic visuals, and punchy edits that support his signature tone. He’s also highly brand-safe, avoiding political or polarizing themes, which makes him especially attractive for campaigns in fashion, travel, or gaming. With his unique mix of niche content and casual charm, Dan Woolley has become a standout voice in youth entertainment.

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An Influencer Active on Social Media

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Dan Woolley creates across three platforms—TikTok, YouTube, and Instagram—with TikTok being his strongest platform in both reach and performance.

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Dan's Social Media Strategy Analysis

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TikTok: Gaming Humor Meets Geography Trivia

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Dan Woolley’s TikTok strategy centers on fast-paced humor grounded in cultural comparisons, especially national stereotypes, flag rankings, and playful “country vs. country” matchups. His most viral clips lean into visual simplicity—often just a green screen or map overlay—with sharp, sarcastic voiceovers. This low-production, high-relatability style appeals directly to Gen Z humor sensibilities. He keeps his format consistent, making his profile easy to scroll and binge.

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He publishes 5.2 videos per week, usually at midnight, which aligns with his audience's late-night browsing habits. Despite no recent follower growth, his average of 104.1K engagements and 1.1M views per video shows the algorithm still favors his consistent formula. He doesn’t rely on trends—instead, he’s carved out a niche audience that expects his signature comparisons. This makes his content more evergreen than trend-dependent creators.

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Dan’s 4.01% engagement rate is a standout in his category, especially for a creator with over 2.6M followers. His high interaction levels suggest his viewers aren’t just passive scrollers—they’re invested in his formats and characters. Comments often turn into debates or jokes around the content theme, creating a cycle of user-driven engagement. He’s effectively turned TikTok into a hub for comedic cultural trivia.

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The tone of his TikTok content is distinctly dry, self-aware, and subtly British. Even in joke-heavy formats, his delivery keeps the sarcasm smart without being offensive—making it brand-safe. His consistency and niche focus allow for scalable content partnerships, particularly those involving international, gaming, or youth-focused products.

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• Username: @danwoolleyy
• Influence Score: 90.8/100
• Followers: 2.6M
• Activity: 5.2 videos/week
• Engagement Rate: 4.01%
• Growth (30 days): 0%
• Average Engagement: 104.1K
• Posting Habits: Every day at 11 PM EST

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YouTube: Commentary for a Committed Audience

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On YouTube, Dan expands his TikTok concepts into longer formats without changing his signature tone. His videos still lean heavily into country-based humor, but with more time to develop comparisons and reactions. He often uses voiceovers and green screen effects to deliver satirical breakdowns of international habits or stereotypes. These aren’t just reuploads—they’re platform-specific content meant to extend his commentary style.

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Dan posts 13.6 videos per month, showing clear commitment to maintaining visibility on the platform. His growth rate of 2.31% (+30.9K subscribers in 30 days) proves the model is working. While his engagement rate (0.09%) is modest, his average of 42.7K views per video points to consistent viewer interest. His content performs best when it sticks to digestible and theme-driven scripts.

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He rarely shifts away from his known subject matter, helping him maintain a clear identity. His thumbnails and titles follow a recognizable structure—often including emojis or flags—which helps with click-through among casual browsers. The visuals are minimal, but the scripting is tight, creating a reliable viewing experience. His retention strategy is built on familiarity rather than shock value.

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Brand-wise, this platform is ideal for longer partnerships, tutorials, or integrations that benefit from a few extra minutes of context. Dan’s channel structure supports mid-roll placements, affiliate plugs, or casual callouts without disrupting his tone. His style makes YouTube a solid base for educational sponsors, travel tech, or culture-based brands.

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• Username: @DanWoolley
• Influence Score: 89.8/100
• Followers: 1.4M
• Activity: 13.6 videos/month
• Engagement Rate: 0.09%
• Growth (30 days): +2.31%
• Average Engagement: 1.2K
• Posting Habits: 3 times a week at 7 PM EST

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Instagram: Behind-the-Scenes and Daily Humor

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Dan uses Instagram less for original video content and more as a companion platform to reinforce his identity and connect casually with fans. His posts include memes, screenshots, and visual callouts—often with humorous or sarcastic captions. It’s less polished than his other platforms but still aligns with his dry tone and online persona. It works as a visual diary for followers already familiar with his TikTok or YouTube content.

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He posts 12 times per month, and while his engagement rate is modest (0.7%), he still grows at a healthy +3.62% monthly. With 171.4K followers, his presence here supports reach across different formats. His interactions feel lighter and more conversational, allowing him to test tone and gather feedback on post ideas. Instagram acts more like a testing ground and social feed than a performance channel.

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Stories and DMs are key to his audience interaction strategy. He occasionally uses Stories to repost fan reactions or memes, which helps reinforce a sense of community. While the platform isn’t built around his strongest content type, it still plays a role in brand storytelling. For some collaborations, especially fashion or travel-related ones, this platform provides a casual way to showcase products.

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For brands, Instagram offers a space for native-feeling posts that blend into his aesthetic. While his main draw remains TikTok and YouTube, Instagram adds depth to campaigns with story mentions, product placement, or casual reposts. It rounds out his multi-platform strategy and shows that even lower-engagement platforms can serve a purpose in creator-brand collaborations.

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• Username: @danwoolley7
• Influence Score: 84/100
• Followers: 171.4K
• Activity: 12 posts/month
• Engagement Rate: 0.7%
• Growth (30 days): +3.62%
• Average Engagement: 1.2K
• Posting Habits: Twice a day at 11 PM EST

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Dan Woolley’s Social Media Influence Summary

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Dan holds an impressive Favikon Influence Score of 9,177 points, placing him at Level 2 among high-performing creators. He ranks in the Top 1% on TikTok both in the UK (#190) and globally (#7,728), as well as in Video Entertainment UK (#17). These rankings confirm his strong position in the entertainment and gaming commentary space, especially within the British creator landscape.

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Learn more about the Favikon Methodology here

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Content Strategy: Built on Humor and Cultural Curiosity

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Dan’s content strategy is shaped around easy-to-consume humor with a recurring twist: geography and gaming comparisons. From “ranking flags” to “gaming reactions from different countries,” he has carved a highly specific yet flexible format that works across platforms. His scripts are casual and digestible, often rooted in universal themes like national stereotypes or gaming fails. This makes his content both relatable and sharable.

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Reachability and Partnerships

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Dan Woolley is a highly reachable creator with clear contact access and a track record of working with brands like SHEIN, SHEIN UK, and Holafly. His profile lists professional email contact and clear business inquiry instructions, making it easy for partners to initiate collaboration. He’s also known to deliver on sponsored content without straying from his usual tone—keeping the humor intact while integrating brand messages. His consistency in tone makes him a low-friction choice for campaigns that need reliable delivery.

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Dan’s content structure is particularly well-suited for campaigns focused on youth, gaming, or international lifestyle. His use of recurring country-comparison formats allows for natural integration of global brands, especially those targeting travel, tech, or e-commerce. He avoids controversy and keeps his topics light, making him a safe partner for long-term brand visibility. With millions of views per post on TikTok, even one-off promotions can yield wide organic reach.

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Conclusion: From Trivia to Trendsetter

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Dan Woolley has built a unique corner of the internet by mixing humor, gaming, and cultural comparisons. His presence in the Top 1% globally across categories proves that simple ideas—delivered consistently and with personality—still win. With strong reach, brand safety, and audience loyalty, Dan isn’t just entertaining—he’s a go-to creator for brands that want to stay relevant among Gen Z audiences.

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View the AI-powered profile

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