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Who is Doug Landis?

Doug Landis stands out as a B2B sales and go-to-market strategist who has made a mark by combining storytelling with strategic leadership. With a modest but highly engaged audience, especially on LinkedIn, Doug leans into his deep knowledge of sales, startup scaling, and narrative strategy to influence the professional world of tech and venture capital.

June 17, 2025
Sarthak Ahuja
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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.

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Doug Landis: Elevating B2B Sales Strategy with Narrative-Driven Influence

Doug Landis is a distinguished sales professional and venture capital advisor known for his expertise in crafting go-to-market strategies for early-stage startups. With years of experience working closely with high-growth companies, Doug has developed a keen understanding of what it takes to build scalable sales organizations. His background includes leadership roles that blend tactical sales execution with high-level narrative development. This rare combination of operational and strategic insight has made him a sought-after voice in the startup ecosystem.

Doug's approach to sales is rooted in the belief that storytelling is the most powerful tool a seller can use. He champions a narrative-driven methodology, urging sales teams to move beyond product features and focus on emotional resonance and relevance. Through his writing, speaking engagements, and workshops, Doug consistently promotes the idea that selling is fundamentally about human connection. This perspective allows him to reshape traditional sales practices in ways that are both modern and deeply effective.

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Doug Landis Breaks Down AI Adoption Gaps Across Roles and Generations (Source: @Doug Landis, LinkedIn, April 2025)

In addition to his work with startups, Doug is a trusted partner to venture capital firms, where he advises portfolio companies on how to achieve efficient and sustainable growth. He offers hands-on support in areas such as pipeline management, sales team structure, and messaging strategy. His insight is particularly valuable during key inflection points—like product launches or scale-up phases—where clear guidance can make or break growth momentum. Doug thrives in fast-paced environments where agility and clarity are critical.

Beyond the boardroom, Doug is committed to broader professional causes such as Women in Tech and Climate Change advocacy. His LinkedIn content often intersects with topics like inclusivity in leadership and responsible innovation. By sharing personal stories and highlighting others in his network, he fosters a collaborative and purpose-driven professional community. Doug Landis is not only a business strategist—he’s a connector, educator, and advocate for a more human-centric approach to work.

An Influencer Active on Social Media

Doug is primarily active on LinkedIn, where he maintains a steady, high-quality presence. He also has a dormant presence on X (formerly Twitter), which is no longer part of his active strategy.

Doug Landis' Social Media Strategy Analysis

LinkedIn Strategy: Narrative-Driven Authority in B2B Sales

Doug Landis uses LinkedIn as his primary social media platform, where he connects deeply with startup founders, sales leaders, and revenue professionals. His content strategy revolves around sharing real-life business insights, sales frameworks, and leadership reflections. He often posts about trends in B2B SaaS and sales enablement, grounding his posts in personal experiences or workshop outcomes. This creates a compelling mix of thought leadership and storytelling.

Despite posting just once a month, Doug maintains high engagement through the value of his insights and the relatability of his tone. He supplements written posts with event photos, speaker panels, and visual storytelling—offering his audience a behind-the-scenes look at his professional world. This visual element adds credibility and makes his content more personal and shareable. His timing—often posting at 12 PM—suggests a global or early-riser audience orientation.

Doug’s content tends to be moderately opinionated, especially when discussing digital sales trends or critiquing over-automation in outreach strategies. However, he maintains a positive, constructive tone, making his posts accessible to both junior reps and executive-level professionals. His ability to spark thoughtful conversation without polarizing his audience is a key strength. The brand safety and alignment of his content make him an ideal B2B partner.

What stands out about Doug’s LinkedIn presence is how clearly he knows his audience. His followers aren’t passive—they're engaged practitioners looking for insight they can use. Doug’s posts consistently earn likes, comments, and thoughtful replies, reflecting the trust and credibility he’s built. Rather than volume, he focuses on precision and resonance—making LinkedIn his most powerful tool for professional influence.

  • Username: @douglandis
  • Influence Score: 74/100
  • Followers: 31.7K
  • Activity: 1 post/month
  • Engagement Rate: 0.31%
  • Growth: +0.42% (last 30 days)
  • Average Engagement: 99
  • Posting Habits: Twice a week at 12 PM EST

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X (Twitter) Strategy: A Dormant Channel from an Earlier Era

Doug Landis' Twitter profile (@douglandis) reflects an earlier phase of his online presence, with no tweets in the last two years. His follower count has remained stagnant, and engagement metrics have dropped to zero. While the profile still exists, it no longer serves as an active part of his strategy. Its legacy presence might still offer passive SEO benefits but no current interaction.

Previously, Doug used the platform for brief industry commentary and networking, though this never matched the depth he brings to LinkedIn. His pivot away from Twitter is likely due to the platform’s shift in audience tone and its lower relevance for B2B-focused professionals. In contrast to LinkedIn’s structured professional discourse, Twitter’s fast-paced, noisy feed may not suit Doug’s thoughtful and narrative-driven communication style.

  • Username: @douglandis
  • Influence Score: 5.3/100
  • Followers: 2K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: -0.37%
  • Average Engagement: 0
  • Posting Habits: Once a year at 2 PM EST

Doug Landis’ Social Media Influence Summary

Doug Landis ranks in the top 10% of LinkedIn influencers in the United States and the top 5% in Venture Capital, reflecting his strong authority and niche influence within the B2B sales and startup ecosystem.

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Content Strategy: Rooted in Storytelling and Sales Mastery

Doug’s content is strategically niche. His focus isn’t volume—it’s depth. He shares thoughtful breakdowns of digital sales trends, in-person workshop reflections, and strategic musings on the intersection of technology and storytelling. One quote from his profile summarizes this well:
“Selling is just a series of conversations between two people.”

Reachability and Partnerships

Doug Landis is highly approachable for brand partnerships that align with his expertise in B2B SaaS, sales enablement, and go-to-market strategy. He has previously collaborated with Salesforce, SendtoWin, and Go Nimbly, signaling a clear preference for innovation-driven, sales-focused brands.

An overview of Doug Landis’ top influential connections across key industries. (Source: Favikon)

He is particularly receptive to partnerships that involve educational content, in-person workshops, and thought leadership around sales storytelling. His profile explicitly mentions a willingness to engage with value-aligned initiatives, especially those rooted in learning and startup growth.

Conclusion: Doug Landis, Storytelling Sales Strategist

Doug Landis is not your typical influencer. He doesn’t aim for mass virality—instead, he builds niche credibility, trust, and influence among the people who matter most in the B2B sales ecosystem. With a background in venture capital, a passion for narrative-driven selling, and a strong network, Doug is both a resource and a voice for founders and revenue leaders alike.

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