Who is Drea aka Thats So Drea?

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Drea: Family Storytelling and ASMR With a Creative Chicago Twist

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Drea, known as “That’s So Drea,” is a Chicago-based content creator whose presence is defined by family-centered humor, ASMR, and candid motherhood storytelling. Her videos often feature her partner Aspen, creating a recurring dynamic that feels both intimate and engaging. Her content blends casual domestic life with skit-based humor, building a loyal following on TikTok and YouTube. She is recognized for her calming voiceovers and joyful tone in every post.

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Her rise began with comedic takes on parenting routines, earning traction with moms and young families across the U.S. She uses personal moments—like bedtime ASMR, holiday mishaps, or lighthearted couple banter—as story arcs. Rather than staging content, she leans into spontaneous, real-life moments, giving her videos an authentic edge. This approach has helped her grow a 3.9M audience on TikTok alone.

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ASMR is one of Drea’s standout elements, integrated subtly into videos through whispered narration or soft-spoken commentary. While many creators rely on trend formats, she uses sound as a creative signature, offering a calming contrast to her humor. Her unique delivery style has helped her stand out in the competitive family vlogging space. This blend of comfort and chaos is what makes her storytelling memorable.

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Her work has attracted repeat collaborations with brands like DoorDash, Walmart, and Charlotte Tilbury, showcasing her versatility between family, food delivery, and beauty verticals. These partnerships often appear in the same casual format as her usual content, increasing their resonance. She keeps a consistent upload rhythm, especially on TikTok, reinforcing her presence in viewers’ weekly routines. Drea’s influence is rooted in real family life—with all its noise, joy, and relatable chaos.

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An Influencer Active on Social Media

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Drea’s strongest platforms are TikTok and YouTube, where she shares family vlogs, comedy, and ASMR content. Her Instagram supports her visual storytelling with a lighter posting cadence.

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Drea's Social Media Strategy Analysis

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TikTok: Skits, Family Dynamics, and ASMR Hooks

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Drea’s TikTok account, @thatssoodrea, is her most active and most followed platform, amassing 3.9 million followers. Her content strategy centers around short-form comedic skits, recurring characters, and relatable family moments—often spotlighting her partner Aspen in lighthearted, story-driven formats. She blends humor and motherhood effortlessly, making her content feel both personal and entertaining without relying on trends alone.

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With an influence score of 87.1/100, she ranks in the Top 2% worldwide on TikTok, and Top 4% in the United States, validating her strong hold on the platform. Despite posting only once a week, she earns an average of 705.7K views per video and 29.2K average engagements, proving her high replay and shareability rate. Her engagement rate of 0.75% is backed by the strong narrative flow in her skits, often resembling mini-series that fans return to.

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Drea’s consistent use of visual storytelling and wigs for character work stands out. A fan-favorite post series is her recurring Steve Harvey cosplay, showing not just humor but also her talent for costume-based acting—something rare in the family creator space. Her voiceovers and comedic pacing feel tailored rather than templated, contributing to high retention.

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Posting early mornings at 4 PM EST, Drea targets a U.S.-based parent and lifestyle viewer segment scrolling during their morning routine. She’s not reliant on duets or trends but builds her own signature scenes. TikTok is not just her primary growth engine but her most creatively free space, where she explores skits, unboxings, and ASMR in one scroll-friendly format.

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• ‍Username: @thatssoodrea‍
• Influence Score: 87.1/100‍
• Followers: 3.9M‍
• Activity: 1 video/week‍
• Engagement Rate: 0.75%‍
• Growth: 0%‍
• Average Engagement: 29.2K‍
• Posting Habits: Weekly at 4 PM EST

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YouTube: Longform Family Content with Underutilized Potential

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Drea’s YouTube channel has 3.5 million subscribers, making it her second-largest platform by reach. However, her current posting rate is extremely low—about 0.6 videos per month, with no consistent upload schedule. Most recent activity was in the last week, but growth is modest at +0.34% monthly. Still, she gains over 11.7K new subs in 30 days, showing dormant but persistent interest.

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The channel acts as a repository for longer-form content: themed family vlogs, deep-dive ASMR experiences, and branded content with high production value. Despite having no recent video views recorded, the platform holds strong residual value for brand partnerships looking for evergreen exposure. Notably, she’s worked with names like DoorDash, Walmart, and Nails.INC across both TikTok and YouTube.

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Drea’s influence score here stands at 86/100, indicating brand safety and creative potential, even with lower activity. Unlike her fast-paced TikTok edits, YouTube showcases a slower, more intimate side of her content. She uses it for story arcs involving parenting routines, clean beauty routines, or partner collaborations with product placement.

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Her YouTube audience includes both new viewers and loyal crossover fans from TikTok. The content still reflects her signature warmth and humor, even in its quiet periods. If revived, YouTube offers Drea a scalable canvas for longer episodic storytelling—especially as her ASMR and family vlogging themes naturally fit the platform’s watch-time-driven format.

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• ‍Username: @thatssoodrea‍
• Influence Score: 86/100‍
• Followers: 3.5M‍
• Activity: 0.6 videos/month‍
• Engagement Rate: 0%‍
• Growth: +0.34%‍
• Average Engagement: 0‍
• Posting Habits: Rarely, around 7 PM EST

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Instagram: Lifestyle Still-Life With Low Volume

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On Instagram, Drea has 811.4K followers, where she maintains a more casual and personal tone compared to her TikTok skits. With a score of 79/100, her content blends staged photoshoots, playful memes, and family portraits. Her recent Steve Harvey-inspired post with Aspen went viral, generating over 10K likes and strong comment engagement.

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She posts about 4 times a month, often in bursts tied to themed campaigns or holidays. While her monthly growth sits at -0.15%, she still garners 7.4K average engagements per post, suggesting that her reach is highly concentrated within a loyal core audience. Her engagement rate here is 0.91%, stronger than TikTok, despite fewer posts.

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Unlike her other channels, Instagram is where Drea shows behind-the-scenes humor and polished visuals. Her tone is still comedic, but the visuals are high-quality—from character dress-ups to beauty glam shots. She uses captions for storytelling rather than hashtags, often sharing punchy jokes or tagging Aspen in partner-led content.

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With consistent visuals and audience familiarity, Instagram serves as Drea’s community hub. She interacts in the comments, reposts fan responses, and uses carousels for comedic storytelling. It’s also where many of her partnerships first appear, such as with Armani Beauty or Hourglass, before expanding to TikTok videos.

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• ‍Username: @thatssoodrea‍
• Influence Score: 79/100‍
• Followers: 811.4K‍
• Activity: 4 posts/month‍
• Engagement Rate: 0.91%‍
• Growth: -0.15%‍
• Average Engagement: 7.4K‍
• Posting Habits: Weekly at 4 PM EST

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ThatsSoDrea's Social Media Influence Summary

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Drea holds an Favikon Influence Score of 9008 points, placing her in the Top 2% on TikTok Worldwide and Top 1% in U.S. Video Entertainment. Her engagement levels and content safety make her attractive to brand partners. She’s worked with top-tier names like Walmart, DoorDash, Charlotte Tilbury, and Armani Beauty, showing her versatility in both parenting and beauty niches.

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Learn more about the Favikon Methodology here

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Content Strategy: Skits, Characters, and Real-Life Chaos

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Drea’s content strategy hinges on relatability and storytelling. Whether it's an unexpected family moment or a skincare review, she uses first-person humor and soft voiceovers to build authenticity. Her frequent use of ASMR elements gives her content a signature sound that stands out from standard family vlog formats. She also blends brand deals naturally into her posts. From DoorDash to Nails Inc., her sponsored content doesn’t disrupt the personal flow of her videos. This balance between authenticity and commercial appeal makes her a reliable asset for brands wanting subtle product placement without losing emotional engagement.

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Reachability and Partnerships

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Drea’s reachability is centered on U.S.-based, English-speaking audiences who resonate with family life, comedic chaos, and playful relationship dynamics. Her skits, often featuring her partner Aspen, appeal to viewers who appreciate authentic couple content with a humorous twist. This targeted connection has led to consistent collaborations with family-friendly brands like Walmart, DoorDash, and Nails.INC. Her lighthearted tone and unfiltered style make her easily relatable and highly watchable.

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She is especially responsive to partnerships that fit into her existing lifestyle, often incorporating brands directly into family-oriented skits or ASMR setups. Her history of tagging brands in recurring content indicates a preference for long-term campaigns over one-offs. With a “very safe” brand safety score and no political involvement, she offers a risk-free space for mainstream sponsorships. Drea’s strength lies in her ability to turn sponsored content into entertainment without diluting its value.

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Conclusion: Blending Humor, Family, and Realness Into a Standout Creator Identity

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Drea stands out in the family and lifestyle niche with her unique blend of ASMR, family comedy, and emotional storytelling. Her TikTok presence is her strongest asset, followed by a high-potential YouTube channel and a supportive Instagram. With top-tier brand collaborations and strong authority scores, she represents a high-value, low-risk influencer for lifestyle and family campaigns looking for a creative edge.

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