Who is Emerson Hannon?

TikTok Strategy: Shortform Fashion That Hooks

‍

‍

Emerson uses TikTok as her primary platform for visibility, with over 1.1M followers. Her content revolves around wedding guest dress try-ons and occasion-specific outfits. Videos are highly visual, often starting with a striking dress reveal to hook viewers. She uses trending music and short captions to drive engagement.

‍

She keeps her format consistent—typically showcasing four dress options in a single video. By asking viewers to choose between options (e.g., “1, 2, 3, or 4?”), she encourages interactive comments. This structure also invites repeat viewership from users curious about the final decision or shopping links. Her visuals are always bright and polished, filmed in a clean home setting.

‍

‍

Emerson posts nearly every day at 11 PM, taking advantage of TikTok’s preference for high-frequency, trend-based content. Although her engagement rate is modest (0.3%), her average views remain high. Her videos often surpass 2M views, signaling strong passive reach even with minimal interaction. She maximizes TikTok’s algorithm by staying within fashion-focused viral loops.

‍

She prioritizes seasonal relevance in her TikToks—spring weddings, welcome parties, or “mom and me” dress themes. Each video is crafted to appeal to a specific viewer scenario, enhancing relatability. Her wardrobe is a mix of Amazon, Nordstrom, and mid-tier brands, making her selections aspirational yet shoppable. This curation approach supports repeat brand collaborations.

‍

• Username: @classycleanchic
• Influence Score: 84.8/100
• Followers: 1.1M
• Activity: 5.8 videos/week
• Engagement Rate: 0.3%
• Growth: 0% (stable)
• Average Engagement: 3.3K
• Posting Habits: Daily at 11 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram Strategy: Shoppable Looks and Audience Cues

‍

‍

Emerson’s Instagram strategy centers on delivering curated outfit inspiration through reels and photo carousels. With over 486K followers, she maintains a strong aesthetic—clean backgrounds, mirror poses, and clear outfit focus. Her tone is casual but directive, often telling followers how to shop or vote. This positions her as both influencer and guide.

‍

She posts approximately 14 times a month, with reels being her primary content type. Each reel follows a structured format: she introduces four looks, invites followers to pick their favorite, and includes “SHOP” prompts in the caption. These calls-to-action drive comments and clicks without relying on deep storytelling. Her posts are always optimized for mobile visuals.

‍

‍

Emerson uses her Instagram to amplify TikTok content, often repurposing videos with minor tweaks for platform tone. She also tailors her captions more for product linking, adding Amazon or LIKEtoKNOW.it links when relevant. While her growth is currently flat, her engagement rate on IG is higher than TikTok at 1.03%, aided by personal and product-driven interaction.

‍

Her style remains event-focused—e.g., “Black Tie Wedding” or “Welcome Party” looks—and highly consistent. Instagram serves as her digital catalog, featuring the same practical styling as TikTok but with more direct product tagging. This makes her IG a key conversion point in her sales funnel, especially for affiliate campaigns or launch promotions.

‍

• Username: @shopclassycleanchic
• Influence Score: 84/100
• Followers: 486.3K
• Activity: 14 posts/month
• Engagement Rate: 1.03%
• Growth: 0%
• Average Engagement: 5K
• Posting Habits: Daily at 10 PM EST

‍

‍

YouTube Strategy: Repurposed Shorts for Long-Term Reach

‍

‍

Emerson’s YouTube strategy is anchored in YouTube Shorts, a format she uses to repurpose her most successful TikTok and Instagram content. Her subscriber count sits at 86.1K, and while she doesn’t post frequently (0 videos/month), past uploads continue generating views. One short reached 3.6M views, proving the long-tail value of her fashion content.

‍

She films and edits her YouTube Shorts similarly to TikToks—bright, clean, and straight to the point. There’s minimal voiceover or editing complexity; instead, she lets the outfits do the storytelling. The simplicity of these Shorts complements YouTube’s algorithmic preference for fast, repeatable content. Her most-viewed videos feature clear themes like seasonal dress styling.

‍

‍

Emerson’s content is optimized for fashion keywords, often including searchable terms like “wedding guest dress” in the title and caption. This gives her a small but strategic presence on YouTube, where viewers often search for event-specific outfit inspiration. She doesn’t currently publish long-form content, limiting her ability to build community on this channel.

‍

Despite low activity, Emerson’s Shorts continue to perform and remain discoverable over time. This platform serves as a passive reach extender and SEO asset within her ecosystem. If she were to increase her YouTube uploads, she could convert Shorts views intolong-term subscribers and boost brand campaign visibility across another top-tier platform.

‍

• Username: @classycleanchic
• Influence Score: 86.7/100
• Followers: 86.1K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +3.19%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Content Strategy: Everyday Glam for Real-World Occasions

‍

Emerson’s content strategy revolves around outfit planning for real-world events—particularly weddings, showers, and parties. She groups her looks by occasion and price point, offering both aspirational and budget-friendly options. This themed content structure makes her feed shoppable, seasonal, and highly relatable.

‍

‍

Reachability and Partnerships

‍

‍

Emerson has tagged major fashion retailers including Nordstrom (15x), Abercrombie & Fitch (13x), and ASTR the Label (6x). She is highly reachable and likely open to sponsored posts and product reviews, especially on TikTok and YouTube where visual try-ons are the focus.

‍

‍

Her network map includes partnerships or tagging associations with Bloomingdale’s, Reformation, Lulu’s, Free People, Princess Polly, and Amazon. With an estimated post rate of $5K–$10K, she falls into the high-performing mid-tier influencer category ideal for fashion campaigns targeting young female audiences.

‍

‍