Who is Emily Fan aka Not Even Emily?

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Emily Fan aka Not Even Emily: Gen Z Humor with a Punch of Honesty

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Emily Fan, widely known as Not Even Emily, first gained traction on Vine before successfully transitioning to YouTube and TikTok with her signature dry humor. Her content blends sarcasm with exaggerated social awkwardness, earning her a cult following that appreciates her commitment to niche, self-aware comedy. Her early viral skits like “When You Pretend You Know a Song” helped establish her as a unique voice in internet humor. Unlike many creators, she leaned into cringey moments instead of polished trends, which resonated with younger audiences.

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She has consistently prioritized character-driven skits, often portraying painfully relatable personas like the “anxious theater kid” or the “quiet girl with rage issues.” Her pacing, awkward silences, and lo-fi setups are a deliberate part of her comedic brand. Emily’s sense of timing and ability to turn mundane scenarios into awkward gold sets her apart. She rarely uses background music or jump scares—instead, she lets the pauses land for effect.

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While many creators rely heavily on trending audio, Emily writes and performs her own scripts, keeping her content original and grounded in observational humor. Her videos are often layered with meta-commentary and irony, aimed at viewers who enjoy thinking through the joke. This writing-first approach reflects her background in storytelling and comedy writing, which she’s sharpened over years on multiple platforms. Her audience appreciates the intelligence behind the simplicity.

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Offline, Emily maintains a relatively low-key presence, often choosing not to share personal life updates unless it's part of a joke. She’s known for turning down overly polished brand deals that don’t fit her voice, keeping her collaborations selective and natural. Her authenticity, both in tone and branding, has become a defining part of her career. She’s not just funny—she’s consistent, unpredictable, and completely uninterested in playing by typical creator rules.

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An Influencer Active on Social Media

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Emily Fan has built a solid presence across TikTok, YouTube, and Instagram, with her most viral content emerging from short-form video platforms. Her content strategy centers on staying conversational while still surfacing trending formats, striking a balance between mainstream Gen Z humor and uniquely personal delivery.

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Emily Fan's Social Media Strategy Analysis

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TikTok: Comedy Sketches with Cultural Commentary

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Emily’s TikTok account, @not.even.emily, stands out for its signature blend of deadpan delivery and chaotic introspection. With 1.7M followers, she’s built a cult audience by parodying real-life awkwardness in bite-sized skits. Her content avoids flashy effects or viral sounds, leaning instead on raw, fast-paced edits that feel like unfiltered brain dumps. This lo-fi approach has become part of her brand—unpolished, quick, and intentionally awkward.

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Her comedy frequently zooms in on hyper-specific Gen Z anxieties—overthinking text messages, social misreads, or spiraling over trivial scenarios. Many of her sketches revolve around fictional internal dialogues, played out with tight framing and minimal props. She creates tension through silence, side-eyes, and perfectly timed pauses—techniques that have become trademarks of her TikTok storytelling. Her humor thrives in the mundane, not the theatrical.

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Despite scaling back her posting to just over two videos per week, Emily’s performance metrics remain steady. In the past 30 days, she’s averaged 70.1K engagements per post and over 339.1K views—despite no uploads in the last seven days. This shows her content has lasting value and her audience seeks her out even during inactive periods. Her fanbase doesn’t scroll past—they rewatch, quote, and tag friends.

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What sets Emily apart is her refusal to chase the TikTok algorithm with trending dances or audio clips. Instead, she prioritizes authenticity and originality, delivering skits that feel more like journal entries than viral content. This has positioned her as a standout creator in a space often dominated by repetition. Her videos aren’t about reach—they’re about resonance.

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• Username: @not.even.emily
• Influence Score: 87.6/100
• Followers: 1.7M
• Activity: 2.3 videos/week
• Engagement Rate: 4.12%
• Growth: 0%
• Average Engagement: 70.1K
• Posting Habits: Twice a week at 3 PM EST

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YouTube: Long-Form Humor Meets Loyal Viewership

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Emily’s YouTube channel, @notevenemily, has cultivated an audience of 1.3M subscribers by transforming her chaotic humor into longer, story-driven formats. While her TikTok thrives on punchy edits, her YouTube videos unfold more like one-woman comedy specials—rooted in monologue-style commentary, often filmed from her bedroom floor. Her tone is consistent: sarcastic, self-deprecating, and laced with personal anecdotes.

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Unlike creators who switch personas across platforms, Emily’s YouTube retains the same “awkward older sister” voice seen on TikTok, but adds room for buildup and comedic timing. Her content dives into niche themes like “childhood lies we believed,” “teen girl phases ranked,” or “why I avoid group hangouts,” often with layered jokes and callbacks. These videos aren't just longer—they're more conversational, building rapport over time.

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She averages 3.9 uploads per month, with an engagement rate of 1.66%—modest by YouTube standards but supported by consistently high views, averaging 286.6K per video. Emily’s fans don’t rely on thumbnails or clickbait to tune in; they come for her perspective. Her viewership is built on trust: they know what to expect—thoughtful rants that hit a little too close to home, edited with chaotic jump cuts and low-effort memes.

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This platform gives Emily the space to stretch her material and showcase her rhythm as a comedic writer. The longer format allows for buildup, detours, and punchlines that wouldn’t land in a 30-second TikTok. Her fans stick around for the full ride, often quoting entire bits in the comments. It’s not just entertainment—it’s an ongoing, shared language between her and her community.

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• Username: @notevenemily
• Influence Score: 88.5/100
• Followers: 1.3M
• Activity: 3.9 videos/month
• Engagement Rate: 1.66%
• Growth: +2.46%
• Average Engagement: 21.9K
• Posting Habits: Once a week at 7 PM EST

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Instagram: A Window into Her Offline Self

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Emily’s Instagram account, @stillnotemily, stands out as her most curated platform—but without sacrificing her signature awkward charm. With 236.1K followers, she uses the space to post occasional modeling shots, unedited selfies, and low-stakes life updates. Unlike the punchy delivery of her TikToks, her Instagram invites followers to slow down and observe the in-between moments, from thrifted outfit pics to behind-the-scenes skit prep.

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Her posting frequency is just two times per month, yet she manages an impressive 7.85% engagement rate. Her followers show up in the comments not just to react, but to interact—quoting her jokes, asking for context behind the Reels, or even jokingly flirting with her posts. Her average engagement sits at 18.5K, while Reels push her average views to 556.3K, signaling a loyal audience that actively shares her content beyond her core following.

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Unlike creators who treat Instagram as a highlight reel, Emily keeps it playful and inconsistent—sometimes uploading a professionally lit photoshoot, other times a blurry mirror selfie with a self-deprecating caption. This unpredictability makes her posts feel human and unstrategic, which ironically boosts her relatability and performance. Her fans don’t follow her for aesthetics—they follow her for the absurdity she brings to otherwise polished formats.

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Despite her low content volume, Emily ranks in the Top 1% of Instagram creators in the U.S.—a rare feat for a comedy-first talent. She doesn’t chase trends or overload her feed; instead, she trusts her voice and lets the work speak for itself. Her DMs and comment sections have become a place for her audience to bond with her off-script, reinforcing her brand as approachable and hilariously sincere.

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• Username: @stillnotemily
• Influence Score: 88.6/100
• Followers: 236.1K
• Activity: 2 posts/month
• Engagement Rate: 7.85%
• Growth: +12.99%
• Average Engagement: 18.5K
• Posting Habits: Once a week at 3 PM EST

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Not Even Family’s Social Media Influence Summary

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Emily Fan has an overall Favikon Influence Score of 8,982 points, placing her in the Top 2% in Video Entertainment (US) and Top 1% on Instagram (US). Her ranking on TikTok is solid thanks to her high engagement and authentic style, while her YouTube stats benefit from consistent views and audience retention. What sets her apart is platform consistency—each channel serves a specific role in her ecosystem.

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Learn more about the Favikon Methodology here

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Content Strategy: Chaos, Commentary, and Consistency Across Platforms

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Emily’s strategy is centered on casual storytelling with a comedic lens. Whether she’s mocking bad dating advice, revisiting cringey teenage moments, or satirizing social behaviors, her tone is always tongue-in-cheek and relatable. Her posts rarely feature heavy editing or flashy transitions—instead, she builds connection through personal anecdotes and observational humor.

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Reachability and Partnerships

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Emily’s content may seem off-the-cuff, but her reach is far from accidental. With 1.7M followers on TikTok and 1.3M subscribers on YouTube, her videos routinely go viral without the need for trendy soundbites or flashy edits. Brands looking to connect with Gen Z through dry humor, self-aware rants, or commentary-driven formats will find her audience deeply tuned in. Her authenticity makes her a standout for campaigns that prioritize personality over polish.

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She’s not chasing every platform—her strategy is built on community retention, not expansion. While her Instagram is low-key and inactive, her engagement rates on TikTok and YouTube prove her power lies in focused platforms with loyal followers. Emily’s distinct voice doesn’t just fit into brand narratives—it sets the tone. That makes her an ideal partner for campaigns that value individuality and humor with bite.

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Conclusion: Comic Relief Gen Z Actually Trusts

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Emily Fan isn’t just another comedy creator—she’s a performer who understands how to keep things real. Her humor doesn’t shout, it nudges. Her posts don’t preach, they confide. And her content doesn’t overpromise, it over-delivers on relatability. In a feed full of filters and formulas, Emily’s authenticity stands out. Whether she’s riffing on life’s weirdness or quietly supporting social causes, she shows up with heart and honesty—one TikTok at a time.

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