Who is Fernanda Jalil aka fer.jalil?

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Fernanda Jalil: Dominating Beauty and Comedy with Colorful Creativity

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Fernanda Jalil is a Mexican beauty and lifestyle creator known for fusing ASMR techniques with makeup tutorials and comedic skits. Her trademark style includes expressive reactions, fast-paced editing, and consistent collaboration with her best friend, adding a recurring dynamic that fans recognize instantly. She posts primarily in Spanish and has built a strong Gen Z community through casual, friendly tone and colorful visuals. Her content often reflects spontaneity, but maintains a polished finish that aligns with major brand aesthetics.

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Her TikTok account, where she posts twice daily, is the main driver of her visibility and influence. With over 10 million followers, she creates content that blends viral challenges with hands-on product use—particularly foundation, mascara, and skincare routines. She frequently incorporates whispering, tapping, or close-up product use for sensory appeal, which sets her apart from traditional makeup creators. This blend of ASMR and humor is a key reason for her standout presence in Mexico’s beauty creator scene.

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Fernanda’s YouTube channel serves as a slower-paced complement to her TikTok, with long-form vlogs that explore her personal routine and creative ideas in more depth. She maintains a posting habit of twice per week, with consistent thumbnails featuring bright, saturated visuals and high-energy facial expressions. Her videos often show makeup application in real time while narrating funny stories or responding to fan comments. This creates an immersive environment where entertainment and routine seamlessly blend.

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Her Instagram showcases lifestyle snippets with a curated look that balances promotional and personal content. She consistently tags brands like NYX Professional Makeup, CeraVe Skincare, and Bershka, often integrating products into casual morning or night routines. Her posting rhythm is daily, with reel formats dominating her feed and drawing over 1 million views per post. What distinguishes her profile is the combination of studio-quality lighting with unfiltered facial expressions—bridging polished aesthetics with comedic realism.

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An Influencer Active on Social Media

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Fernanda Jalil delivers beauty, humor, and lifestyle content across TikTok, Instagram, and YouTube, engaging over 17 million followers in Spanish-speaking markets.

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Fernanda's Social Media Strategy Analysis

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TikTok: Playful Beauty Meets Viral Performance

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Fernanda Jalil’s TikTok success is powered by her twice-daily uploads that blend fast-paced makeup demos with ASMR and situational humor. She often films in her signature bright lighting with expressive gestures and exaggerated reactions that resonate strongly with her Gen Z audience. Her recurring use of trending audio and personal catchphrases keeps her posts recognizable and shareable. Posting at 5 PM EST, she capitalizes on early-morning engagement habits among her Mexican follower base.

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She mixes formats between transition clips, duet reactions, and original skits—always centered around beauty or daily mishaps. Her most engaged videos typically feature her best friend, adding familiarity and playful chemistry that followers look forward to. By keeping production visually polished yet emotionally unfiltered, she strikes a balance between entertainment and authenticity. This style positions her as more than a beauty expert—it makes her a daily digital companion for her fans.

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Her content maintains consistency in framing: close-up shots for product application and wide-angle setups for comedic sketches. She occasionally breaks the fourth wall to directly address her viewers mid-routine, which helps foster a sense of connection. ASMR elements—like brush sounds or whispered product names—are not used as gimmicks but woven naturally into her makeup flow. This format distinguishes her in a crowded beauty space where few creators fully merge comedy, ASMR, and cosmetics.

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Her TikTok page is also a central space for brand features, seamlessly incorporating NYX, CeraVe, and Bershka into her storytelling. Instead of creating product-centric content, she integrates them into relatable situations, like a skincare fail or spontaneous glam-up for unexpected events. These branded segments still retain her comedic tone and high-energy editing, which prevents them from feeling forced. It's a strategy that keeps followers engaged and advertisers interested.

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• ‍Username: @fer.jalil‍
• Influence Score: 97.4/100‍
• Followers: 10.7M‍
• Activity: 12.1 videos/week‍
• Engagement Rate: 2.74%‍
• Growth: +1.88%‍
• Average Engagement: 293.3K‍
• Posting Habits: Twice a day at 5 PM EST

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Instagram: Highlighting Aesthetic Reels and Brand Tags

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Fernanda uses Instagram to amplify her TikTok identity while showcasing polished visuals and curated looks. Her reel uploads are bright, often shot in natural light or with studio-style ring lights to emphasize makeup texture and fashion details. She publishes daily at 7 PM EST, keeping a regular rhythm that supports algorithmic visibility and brand reliability. Her captions often include emojis, humor, or direct nods to fans, reinforcing a casual but loyal tone.

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Unlike her TikTok, where audio and chaos take the lead, her Instagram highlights the final product—flawless makeup, styled outfits, and PR box reveals. She tags brands visibly and consistently, sometimes in carousel posts showing “before and after” transformations using their products. These integrations are subtle, often combined with storytelling formats such as “get ready with me” or “day-in-the-life.” Her static content remains limited, as she clearly prioritizes reels for engagement and reach.

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She maintains high viewer retention through short but informative clips that often involve voiceovers or subtitles, catering to both sound-on and sound-off users. Her fans regularly comment using inside jokes from her TikToks, proving cross-platform synergy in how her content community interacts. Her reel aesthetic—sharp, warm tones with fast jump cuts—has become part of her visual brand. This cohesion allows even brief product mentions to appear natural within her visual narrative.

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For partnerships, Fernanda uses Instagram to elevate brand perception—tagging global beauty brands while keeping her personality front and center. NYX and Bershka, for example, are shown in vibrant everyday contexts, avoiding commercial rigidity. Rather than isolate promotional content, she blends it into her storytelling: testing makeup while dancing or showing her outfits while prepping for events. This fluidity makes her Instagram a brand-safe, high-return platform.

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• ‍Username: @fer__jalil‍
• Influence Score: 93.6/100‍
• Followers: 2M‍
• Activity: 15 posts/month‍
• Engagement Rate: 2.43%‍
• Growth: +2.15%‍
• Average Engagement: 48.2K‍
• Posting Habits: Daily at 7 PM EST

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YouTube: Long-Form Fun and Beauty Routines

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Fernanda’s YouTube content stands apart for its slower pace and in-depth storytelling. With 4.5M subscribers, she posts around seven videos a month—usually 8–10 minutes long—and favors challenge formats, GRWM vlogs, and ASMR-heavy makeup routines. She leans on conversational narration, often recounting funny moments or answering questions while applying foundation or eye makeup. This hybrid of entertainment and tutorial makes her videos feel personal and replayable.

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She uses clickbait-style titles with humor or mystery (“Me hice esto y NO ME ARREPIENTO”) paired with brightly edited thumbnails featuring close-ups and shocked expressions. Her fans expect behind-the-scenes chaos mixed with genuine commentary, often with her best friend as a recurring co-star. Her ASMR makeup segments—where she taps brushes, gently whispers, or zooms in on textures—build immersion for viewers looking for calm, engaging experiences. This consistency has helped her maintain a loyal base even with fewer uploads compared to TikTok.

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Unlike short-form posts, her YouTube strategy allows deeper product explanations and longer partner integrations. When featuring brands, she dedicates 1–2 minutes to show packaging, application, and results while offering casual commentary. Viewers appreciate this detail as it feels like an honest review embedded in entertainment. Rather than pushing a brand, she uses storytelling to show how the product fits into her day or solves a relatable problem.

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While not as viral-centric as TikTok, her YouTube offers longevity and trust. Videos often resurface in recommendations thanks to high watch time and viewer comments signaling replays. It’s also the platform where she occasionally opens up emotionally—discussing creator burnout, career highs, or life goals—which strengthens audience loyalty. Her strategy here is about depth over speed, building long-term affinity with fans who want more than fast laughs.

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• ‍Username: @fer_jalil‍
• Influence Score: 92.9/100‍
• Followers: 4.5M‍
• Activity: 7.2 videos/month‍
• Engagement Rate: 0.6%‍
• Growth: +2.46%‍
• Average Engagement: 27.2K‍
• Posting Habits: Twice a week at 7 PM EST

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Fer Jalil's Social Media Influence Summary

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Fernanda holds a Favikon Influence Score of 9,579, placing her in the Top 1% of creators globally. She ranks #1 among Beauty Bloggers in Mexico and #7 worldwide, confirming her authority in the beauty space. With a #21 spot on TikTok Mexico and #174 worldwide, she stands out as a top-performing Spanish-speaking lifestyle influencer.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Beauty, ASMR, and Humor Seamlessly Collide

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Fernanda’s content thrives on combining humor with high-quality visuals. Her use of ASMR, skits, trending sounds, and makeup techniques is designed to entertain while showcasing products in use. Each post feels spontaneous but remains anchored in her signature style—bright lighting, expressive gestures, and friendly banter. Her beauty storytelling never feels commercial-first. Even when partnering with brands, she keeps the tone light and situational, often involving reactions or challenges. This helps her avoid the typical influencer “ad” feel and boosts trust with her audience.

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Reachability and Partnerships

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Fernanda Jalil is highly reachable for collaborations through her consistent content schedule and clearly visible brand tags across platforms. She posts twice daily on TikTok and maintains a regular posting time of 7 PM EST on both Instagram and YouTube, making her content cycle predictable for campaign planning. Her collaborations with brands like NYX, CeraVe, and Bershka appear naturally in her content without disrupting her comedic tone. She regularly features products within routines rather than standalone ads, enhancing authenticity and viewer trust.

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Her estimated cost per branded post ranges between $40K–$160K, justified by her high engagement and multi-platform presence. Brands benefit from her humorous storytelling, which integrates products into relatable scenarios—like skincare fails or spontaneous makeup routines. Her comment sections often include brand mentions from followers, indicating real influence. Given her Top 1% ranking and bilingual reach across Spanish-speaking markets, she offers strong value for lifestyle and beauty brands targeting Gen Z in Latin America.

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Conclusion: Mexico’s Comedic Beauty Powerhouse

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Fernanda Jalil has earned her top-tier status by blending creative visuals with natural humor and authentic storytelling. With consistent rankings in the Top 1%, she’s one of Mexico’s most valuable creators for brands and fans alike. Her platform mastery, comedic timing, and strong identity make her not just a beauty influencer—but a creator driving real community engagement at scale.

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