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Geniee Resendes: Elevating Everyday Glam with GRWMs and Haul-Centered Beauty Content

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Based in the United States, Geniee Resendes is a lifestyle and beauty content creator who blends bold looks with highly personal storytelling. Her content is built around everyday routines turned into glam experiences—whether she’s applying lashes, doing a hair transformation, or showing off her latest fashion finds. Geniee presents beauty as expressive and fun, not intimidating.

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She’s best known for her TikTok GRWM series, where she chats casually while applying makeup or styling hair, giving her audience a sense of friendship and routine. Her confident on-camera presence and relatable captions build trust and boost engagement. Unlike overly stylized creators, Geniee embraces real-time transformations and unfiltered moments.

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Geniee frequently shares personal anecdotes, transforming each video into a narrative her viewers connect with. This connection has helped her grow rapidly, especially on TikTok, where her videos have reached over 12 million views. Her openness and consistency have made her a staple in the beauty scene, especially for viewers seeking personality over perfection.

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She’s already collaborated with lifestyle and beauty brands like Mixsoon, Dunkin’, and AMZGIRL LASH, incorporating their products into her natural content flow. These brand placements feel conversational rather than promotional—perfectly in tune with her casual but confident style.

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An Influencer Active on Social Media

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Geniee creates beauty tutorials, GRWM videos, and haul content for over 850K followers across TikTok and Instagram, with strong Gen Z appeal and rapid engagement growth.

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Geniee Resendes' Social Media Strategy Analysis

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TikTok Strategy: Fast-Growth GRWM with High Engagement

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TikTok is Geniee’s most influential platform, boasting over 759.4K followers and one of the highest engagement rates in her segment. Her signature content—GRWM, blowout styling, lash applications, and personal rants—feels like a FaceTime call with a close friend. Her February video alone hit 12.3M views with over 1.4M likes, showing how potent her short-form storytelling is.

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Geniee’s growth rate is remarkable at +14.12%, gaining 94K new followers in just 30 days. She uploads 11 videos a week, keeping her audience constantly engaged with daily snippets of glam, humor, or unfiltered venting. Her mix of product demos, casual callouts, and beauty talk shows she knows her audience intimately.

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Her TikTok content doesn’t rely on gimmicks. Instead, her authentic expressions, camera eye contact, and bold style set the tone. Videos like her pink bonnet tutorial or the viral nail video mix humor with beauty content—keeping her presence versatile and unpredictable. That unpredictability works in her favor, especially on a trend-driven platform.

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Brand promotions are included in natural formats: products are used, shown, and discussed in real time, just as a friend would. Brands like Mixsoon and Dunkin’ have already appeared in her videos, showing she’s both brand-reliable and audience-trusted. With over 33.3K average engagements per video, she drives attention with real influence.

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• ‍Username: @atx_genie199‍
• Influence Score: 90.9 / 100‍
• Followers: 759.4K‍
• Activity: 11 videos/week‍
• Engagement Rate: 4.39%‍
• Growth: +14.12%‍
• Average Engagement: 33.3K‍
• Posting Habits: Twice a day at 1 PM EST

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Instagram Strategy: Beauty Snippets and Lifestyle Reels

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Instagram plays a secondary but visually impactful role in Geniee’s presence, where she posts curated Reels and photo content to her 107.7K followers. Though her growth here has plateaued recently, her engagement rate is strong at 5.44%, driven by beauty routines and GRWM videos tailored for Instagram’s aesthetic feed.

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Her content includes makeup-free days, lipstick routines, and event-ready looks. Posts like “no makeup day” and “it was time for a change” feature both storytelling and transformation in short form, with videos consistently hitting over 200K views. Despite lower activity compared to TikTok, she’s able to draw strong interaction with fewer posts.

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With 12 posts per month, Geniee maintains a weekly rhythm that keeps her audience looped in without oversaturation. The tone remains personal and light, often filmed in casual settings like her room or car. This aligns with her brand: relatable, confident, and slightly unfiltered.

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Instagram also hosts her more fashion-focused content, such as outfits from music festivals or product-anchored selfies. While not her core channel for growth, it supports her personal branding and allows space for follower crossover from TikTok. It’s also a secondary platform for sponsored collaborations.

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• ‍Username: @txs.geniee‍
• Influence Score: 83 / 100‍
• Followers: 107.7K‍
• Activity: 12 posts/month‍
• Engagement Rate: 5.44%‍
• Growth: 0%‍
• Average Engagement: 5.9K‍
• Posting Habits: 3 times a week at 10 PM EST

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Geniee Resendes' Social Media Influence Summary

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Geniee Resendes ranks in the Top 1% of TikTok creators and Top 2% in the U.S. makeup category, reflecting her strong influence in beauty and Gen Z content.

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Learn more about the Favikon Methodology here

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Content Strategy: GRWM Meets Daily Drama

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Geniee’s strategy revolves around high-frequency, low-barrier content that feels spontaneous but hits key beauty verticals. Her videos are short, honest, and reaction-worthy, often including life rants, routines, or transformations—all under the beauty umbrella.

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Reachability & Partnerships

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Geniee is highly reachable for sponsored content within the $10K–$40K/post range, particularly for campaigns in beauty, skincare, and Gen Z fashion. Her TikTok page has featured brands like Mixsoon, AMZGIRL LASH, and Dunkin’, with product use integrated directly into her routines.

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She’s a prime partner for brands seeking conversion via casual demos, GRWM storytelling, or viral aesthetics. Her community reacts to what she genuinely uses, making her a high-converting partner for short-form, high-frequency sponsorship models.

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Conclusion: Confidence in Every Frame

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Geniee Resendes has become a standout beauty creator by showing that glam can be fun, imperfect, and highly personal. With explosive TikTok growth, powerful engagement metrics, and a highly reachable brand tone, she represents a new generation of creators turning everyday moments into beauty gold. She doesn’t just apply makeup—she invites you into her world, one post at a time.

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View the AI-powered profile

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