Who is Genio Ng aka Genius Eats?

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Genio Ng: Making Ramen and Chicken Recipes Go Viral with Flavor and Simplicity

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Genio Ng is a Sydney- and LA-based food creator known for his fast, high-impact videos centered on ramen and chicken recipes. His signature content style features tight camera angles, sizzling food audio, and bold garnishes, often with no narration. He consistently opens with a visual hook—steaming broth, a noodle pull, or pan sear—to keep viewers engaged from the first second. This formula has helped him build a loyal audience across TikTok and Instagram.

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Unlike many creators who jump between cuisines, Genio focuses primarily on comfort food with Asian flavors, often referencing street food staples like garlic soy wings or creamy chicken ramen. His go-to ingredients—scallions, soft-boiled eggs, and chili oil—appear across multiple posts, giving his brand a recognizable flavor palette. His captions often read like a catchphrase: “I cook easy recipes,” anchoring his content in simplicity and practicality.

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He avoids speaking on camera, letting the food visuals carry the story. His use of short, looping videos helps increase replay value and watch time—especially on TikTok where pacing is key. By removing voiceovers, Genio also makes his content language-neutral, allowing him to connect with viewers in Southeast Asia, Australia, and beyond. His editing is minimal but intentional, keeping the focus on textures and plating.

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Genio’s collaborations with Coca-Cola Australia, Taco Bell Australia, and Grab Singapore highlight his appeal to regional brands aiming for clean, high-performing recipe integration. His setup—featuring a consistent kitchen counter and dark background—gives his feed a premium yet accessible aesthetic. His visual branding, ingredient choices, and silent delivery style are all part of a carefully honed recipe that sets him apart from other food creators.

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An Influencer Active on Social Media

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Genio Ng maintains a strong presence on Instagram, TikTok, and YouTube, with Instagram and TikTok driving his engagement and reach.

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Genio Ng's Social Media Strategy Analysis

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Instagram: A Ramen-Fueled Feed That Delivers

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Genio Ng’s Instagram strategy is centered on creating visual satisfaction through bold textures, tight framing, and food close-ups that highlight steam, sauce, and crunch. His posts often showcase ramen noodles coated in thick sauces or crispy chicken straight out of the pan, optimized for instant viewer appeal. He avoids lifestyle or personal content, keeping the focus entirely on dishes. This consistent content boundary makes his profile highly thematic and easy to follow for food fans.

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He posts twice a week at 8 AM EST, capitalizing on prime scroll time while targeting food lovers unwinding in the evening. Genio’s use of dark backdrops and minimal props creates a clean feed where the food remains the hero. He never appears overly styled or posed—instead, his aesthetic leans into comfort and realism, such as plating food in black ceramic bowls or standard stainless pans. This keeps his visuals relatable while still polished.

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His audience responds well, with a 1.98% engagement rate and a monthly growth of +2.06%, thanks to regular uploads and consistent quality. His 20.3K average engagements per post reflect a strong connection to followers who expect no-nonsense, appetizing recipes every week. Genio also avoids hashtags overload, instead using short captions like “spicy garlic chicken for the win” that drive comment interaction.

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Genio’s branding is embedded in the food—there’s no catchphrase, no splashy edits, just recognizable repetition of visual format. That’s why brands like Taco Bell Australia and Coca-Cola Australia have opted into collaborations with him: the food always comes first, and the message blends in without interruption. For Instagram, he’s not just sharing meals—he’s crafting scroll-stopping visuals.

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• Username: @geniuseatss
• Influence Score: 90.2/100
• Followers: 1M
• Activity: 10 posts/month
• Engagement Rate: 1.98%
• Growth (30 days): +2.06%
• Average Engagement: 20.3K
• Posting Habits: Twice a week at 8 AM EST

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TikTok: Easy Recipe Gold with High Visual Impact

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Genio’s TikTok content follows a strict visual formula: 10–30 seconds of high-contrast food action with minimal text and no voiceover. His 7.36% engagement rate proves that his audience values fast, satisfying cooking clips that get straight to the point. Each video opens with a strong visual cue—like garlic hitting hot oil or chopped chicken sizzling—which instantly hooks viewers without needing an intro.

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He posts twice a week at 8 AM EST, mirroring his Instagram cadence for multi-platform consistency. However, his TikTok content is often slightly faster-paced, optimized for short attention spans. His edits are rhythm-driven, synced with music or kitchen sounds, often ending with a quick shot of plated food ready to eat. Genio skips intros, logos, or anything that distracts from the cooking itself.

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His 43.5K average engagements and 776.6K average views per video show that his silent cooking format works exceptionally well on TikTok’s algorithm. Unlike many creators who layer voiceover instructions or personality skits, Genio’s TikTok presence is all about the food. He sticks to reliable formats—no challenge videos or kitchen pranks—just short-form food content that performs.

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This focus on a single niche (easy Asian-style comfort food) gives Genio a strong edge on TikTok’s search and For You feed. His Top 1% national and global TikTok ranking confirms that he’s one of the platform’s most visible culinary creators. Brands can trust his format to keep their products part of the story—never the centerpiece, always the flavor enhancer.

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• Username: @geniuseatss
• Influence Score: 90.6/100
• Followers: 590.7K
• Activity: 2 videos/week
• Engagement Rate: 7.36%
• Growth (30 days): +2.46%
• Average Engagement: 43.5K
• Posting Habits: Twice a week at 8 AM EST

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YouTube: Low Activity, High Growth Potential

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While Genio’s Instagram and TikTok are highly active, his YouTube channel, Genius Eats, has seen little posting activity—averaging 0 videos per month. However, with +32.65% growth and 4.4K new subscribers in 30 days, the channel is still pulling traffic from older uploads or external promotion. This passive growth highlights his potential to activate YouTube once he shifts focus to long-form.

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The channel currently holds 16.3K followers with no recent engagement or views, showing that his audience is ready but content is missing. His resolution list once mentioned plans to launch a recipe website and long-form content, and YouTube remains the natural space to expand on quick tutorials from Instagram and TikTok. Unlike his short-form content, YouTube would allow Genio to explain technique, ingredients, and plating in depth.

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He could easily repurpose his viral short clips into YouTube Shorts while planning full-length video recipes for complex dishes. Behind-the-scenes cooking or ingredient sourcing vlogs would also work, given his clean visual brand. So far, his visual identity—black backgrounds, wooden surfaces, minimalist styling—could scale into professional long-form tutorials.

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Until Genio activates this channel, YouTube remains a missed opportunity rather than a growth engine. Still, the 32% monthly follower gain without posting signals high interest. Once he begins posting, his silent tutorial format could be converted into narrated step-by-step videos, building an entirely new layer to his creator brand.

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• Username: @geniuseatss
• Influence Score: 84.4/100
• Followers: 16.3K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): +32.65%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Genius Eats’ Social Media Influence Summary

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Genio holds a Favikon Influence Score of 8,928 points, placing him at Level 3 among creators. He ranks #6 in Food Bloggers Australia and Top 1% globally (#302) in his category. He also sits at #53 on TikTok Australia, showing strong performance in his home market. These rankings confirm his reputation as a high-value creator in the food space.

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Learn more about the Favikon Methodology here

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Content Strategy: Simple Recipes, Maximum Flavor

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Genio Ng’s strategy centers on food that looks great and takes under a minute to learn. He doesn’t chase complicated techniques or niche cuisine—he leans into accessible, Asian-inspired comfort food that’s easy to replicate. His visuals always show the full process, from prep to plating, without relying on gimmicks or overlays. His content is casual yet polished, with very high brand safety and cheerful tone across all posts. By not speaking on camera, he broadens his reach beyond language barriers.

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Reachability and Partnerships

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Genio’s feed shows sponsored dishes hitting his grid within days of tagging, suggesting quick turnaround from brief to publish. The silent, text-overlay style puts brand ingredients in the hero shot with no need for voice-over approvals or translations. Instagram posts average 20.3 K interactions, while TikTok clips pull 776.6 K views, delivering strong reach for a $10 K placement. His content carries a “Very Safe” rating, so legal reviews are minimal and campaigns stay on schedule.

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Coca-Cola Australia, Taco Bell Australia, and Grab Singapore have already appeared seamlessly in his recipe reels, proving his integration skills without diluting dish appeal. Genio often tags chefs like Vincent Yeow Lim and Brendan Pang, extending partner visibility into adjacent food audiences across Asia-Pacific. A twice-weekly 8 AM EST posting slot gives sponsors predictable launch windows for product pushes. With top-1 % rankings on both TikTok and Food Blogger leaderboards, open collaboration spots tend to fill fast.

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Conclusion: Redefining Viral Food Content with Ramen, Chicken, and Clarity

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Genio Ng has carved out a distinct place in the culinary creator space with his clear focus on accessible meals and visual storytelling. His fast-paced, no-fuss recipe videos are winning fans and brands alike, especially across Instagram and TikTok. With top-tier rankings, trusted brand collaborations, and consistently growing engagement, Genio is more than a recipe creator—he’s a visual chef for the social media age.

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