Who is Gianluca Conte aka QCP?

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Gianluca Conte aka QCP: Cooking Up Pasta Fame with Humor and Heat

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Gianluca Conte, known online as QCP, rose to fame with chaotic, high-volume cooking videos that made pasta go viral. His content is driven by exaggerated Italian-American energy, bold hand gestures, and loud kitchen monologues. He coined the phrase “Buon Appetito BETCH!” which now closes nearly every video he posts. His personality is the brand—unfiltered, aggressive, and oddly comforting.

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He focuses almost entirely on pasta, rarely straying from the format that built his following. His videos aren’t about plating—they’re about pouring sauce from six feet above and tossing meatballs like baseballs. His kitchen setup is often cluttered and noisy, adding to the theatrical mess that defines his style. Gianluca intentionally avoids the polished aesthetic of typical food creators.

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His cookbook Italian American packages this digital chaos into printed form, offering recipes and stories that mirror his on-screen tone. Unlike most influencer books, it doesn’t soften his voice—it amplifies it. He’s also signed with NEXT Management, and has landed brand deals with Tinder and FC Inter Milan, expanding his image beyond food. His content lives at the intersection of viral food and character-driven entertainment.

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Gianluca isn’t just a chef—he’s a content character with a cult-like fanbase that mimics his phrases, soundbites, and gestures. He doesn’t shift tone for brand deals; brands adapt to him. Whether he’s dumping sauce on his counter or shouting about raw garlic, his format is instantly recognizable. His bio isn’t about evolution—it’s about doubling down on what works: loud, loyal, pasta-fueled chaos.

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An Influencer Active on Social Media

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Gianluca Conte reaches over 24.9M followers across TikTok, YouTube, Instagram, and X, with TikTok and YouTube driving the highest reach and video traction.

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Gianluca Conte's Social Media Strategy Analysis

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TikTok: Pasta Meets Performance at 1AM

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QCP’s TikTok (@itsqcp) is the launchpad of his signature character—an apron-clad, yelling pasta enthusiast who turns cooking into high-energy comedy. With 13.1M followers, his chaotic kitchen clips often feature flour explosions, off-script rants, and intentional overreactions to minor culinary “mistakes.” He sticks to pasta as his niche, creating familiarity while keeping the antics unpredictable. Posting around 1.4 times per week at 12 PM EST, he’s carved out a dedicated night-owl audience.

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His strength lies in creating a performance rather than a tutorial—recipes are secondary to delivery. He throws sauce, slaps dough, and yells “BETCH!” as a recurring sign-off, making his videos instantly recognizable. Viewers comment on his energy, catchphrases, and signature delivery more than the dishes themselves. His pasta identity is theatrical, not technical—and it works.

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Despite no follower growth in the last 30 days, his 1.57% engagement rate and 205.3K average engagements per post remain top-tier for his category. His 1.8M average views show that performance is prioritized over virality spikes. Followers don’t watch for new formats—they watch for consistency in chaos. This brand of reliable unpredictability keeps his TikTok magnetic.

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What makes his TikTok distinct is the tension between recipe and rage. He isn’t afraid to scream into the camera mid-simmer or smash ingredients for comedic timing. He’s not replicating cooking trends—he’s rewriting them with a pasta-soaked punchline. This signature style defines his influence and separates him from more polished food creators.

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• ‍Username: @itsqcp‍
• Influence Score: 91/100‍
• Followers: 13.1M‍
• Activity: 1.4 videos/week‍
• Engagement Rate: 1.57%‍
• Growth (30 days): 0%‍
• Average Engagement: 205.3K‍
• Posting Habits: Once a week at 12 PM EST

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YouTube: Long-Form Chaos for Loyal Fans

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On YouTube (@itsQCP), Gianluca Conte maintains a strong presence with 8.5M subscribers despite posting only 0.9 times per month. His long-form content repackages the same kitchen chaos of his TikToks but with extended setups and more storyline-driven segments. He uses the space for full skits, cookbook plugs, and collaborations without losing his voice. His exaggerated persona translates well to 10+ minute formats where viewers expect wild pacing and sound bites.

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His most-viewed uploads feature pasta challenges, satire on Italian-American traditions, and reactions to fan recipes. The tone remains loud and off-the-wall, but the slower pacing allows more improv and commentary. Gianluca doesn’t change his character for YouTube—he expands it. That consistency makes him bingeable, especially for younger audiences who view him as a living cartoon.

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His influence score of 92.6/100 reflects his channel’s authority even with limited uploads. He gained 58.4K new subscribers this month alone, despite no public engagement stats reported. This shows that even inactive weeks don’t slow his pull. His followers value the persona, not just the pasta.

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YouTube also supports deeper monetization through Italian American cookbook promotions, affiliate product mentions, and potential series launches. His platform strategy isn't to flood the algorithm—it’s to dominate attention when he shows up. And when he does, it’s loud, absurd, and unmistakably QCP.

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• ‍Username: @itsQCP‍
• Influence Score: 92.6/100‍
• Followers: 8.5M‍
• Activity: 0.9 videos/month‍
• Engagement Rate: 0%‍
• Growth (30 days): +0.69%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Instagram: Visuals with Velocity

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Gianluca’s Instagram (@itsqcp) complements his loud video content with high-impact visuals and promotional moments. With 3.3M followers, he posts around 6 times per month, mixing pasta videos, lifestyle portraits, cookbook announcements, and meme-ready selfies. His tone remains the same—intense, theatrical, and playful—only filtered through a more polished lens. Even his stills feel kinetic.

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He uses Instagram to announce product drops, recap viral moments, and share professional shots that amplify his food-meets-fashion crossover. One of his most iconic posts shows him shirtless in Times Square kissing his cookbook—a mix of ego and irony that defines his brand. The image hit 50.9K likes, proving that his character translates well to static content too.

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With a 2.75% engagement rate and 1.7M average views, his Reels perform at par with his TikTok uploads. However, Instagram gives him a wider range of content types—like carousel posts with step-by-step pasta shots or comments addressed directly to fans. His 90.2K average engagements reflect steady fan involvement regardless of format.

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Brand deals appear organically here, especially with NEXT Management, Tinder, and Inter Milan, where he's tagged or styled in branded gear. He uses caption tone and visual humor to keep promotions from feeling out of place. Instagram isn't just for visibility—it’s where QCP cements his image as a character with both street cred and culinary clout.

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• ‍Username: @itsqcp‍
• Influence Score: 93.4/100‍
• Followers: 3.3M‍
• Activity: 6 posts/month‍
• Engagement Rate: 2.75%‍
• Growth (30 days): +1.47%‍
• Average Engagement: 90.2K‍
• Posting Habits: Twice a week at 11 PM EST

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X (Formerly Twitter): Dormant Presence, Brand Consistency

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Gianluca’s X account (@itsqcp) has been dormant for over five years, holding 18.6K followers with no tweets or updates. His influence score of 7.9/100 and 0% engagement confirm it’s a non-priority channel. There are no signs of repurposed content, link-sharing, or campaign use on the platform. It simply exists for name ownership.

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Given his visual, sound-driven style, X doesn’t support his delivery format. He doesn’t write snarky captions or engage in topical commentary, and his audience doesn’t expect him there. The absence is intentional, not accidental—it’s clear he’s chosen to build his identity on platforms where video and performance dominate.

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• ‍Username: @itsqcp‍
• Influence Score: 7.9/100‍
• Followers: 18.6K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth (30 days): -0.17%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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QCP’s Social Media Influence Summary

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Gianluca Conte earns an Favikon Influence Score of 9,480 points, placing him in the Top 1% across every major platform. He ranks #5 for Food Entertainment in the U.S., #9 worldwide, and #650 on Instagram U.S. His high scores across TikTok (91/100), YouTube (92.6/100), and Instagram (93.4/100) confirm top-tier influence across video-heavy food niches.

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Learn more about the Favikon Methodology here

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Content Strategy: Loud, Messy, and Unforgettable

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QCP’s strategy is built around a single superpower—turning pasta into performance art. His chaotic energy, high-volume voiceovers, and unpredictable edits form a repeatable content format that’s instantly recognizable. He doesn’t explain recipes—he yells them. He maximizes character consistency across platforms, creating a cohesive digital persona that’s part chef, part comic. His food isn’t plated—it’s slapped. That rawness, paired with humor, gives him an edge in a saturated category. His content is noisy—but it cuts through.

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Reachability and Partnerships

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Gianluca Conte is highly reachable through Instagram, where his DMs are actively monitored and frequently used for brand inquiries, especially around pasta campaigns or viral challenges. His bio includes a direct link to his cookbook and often tags management partners like @nextmodels for commercial inquiries. Brands like Tinder and Inter Milan have appeared in sponsored posts, showing his openness to both lifestyle and niche culinary partnerships. His team maintains a creator-first communication tone, using humor and CAPSLOCK to match his brand identity.

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Email contact is also available via a link-in-bio aggregator (e.g., Beacons), which routes users to press, collab, and appearance requests. While he does not respond personally, the branded email funnel is managed by reps familiar with fast-moving creator deals. He’s especially responsive during launch periods, like the cookbook drop or merch rollouts. For activations that require loud humor, Italian-American flair, or physical skit performance, QCP remains one of the most approachable creators in the U.S. viral food space.

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Conclusion: QCP Is What Happens When Pasta Goes Viral and Stays There

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Gianluca Conte isn’t just making spaghetti—he’s building an empire one loud video at a time. With unmatched energy, a loyal fanbase, and consistent top-tier rankings, he’s earned his place as a food entertainment powerhouse. Whether you need a pasta punchline or a cookbook that screams personality, QCP delivers—loud, fast, and always hungry.

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