Who is Isabel Rose?

‍

‍

Isabel: Defining Editorial Glam Through Bold Beauty Transformations

‍

‍

Isabel is a creative makeup artist and content creator celebrated for her daring and editorial beauty looks. Drawing inspiration from seasonal trends, pop culture, and cinematic aesthetics, she crafts bold visuals that resonate with makeup lovers seeking something beyond the everyday. Her talent lies in pushing boundaries—each look is a performance that transforms the face into an expressive medium.

‍

Her content includes a diverse mix: dramatic smoky eyes, high-gloss lip tutorials, and cosplay-level character makeovers. This versatility allows her to engage multiple beauty subcultures, from casual beauty fans to high-concept enthusiasts. Whether it's a Bella Hadid runway recreation or a Halloween-inspired transformation, her work is rooted in technical skill and bold imagination.

‍

‍

Isa is based in the United States and engages her largely English-speaking audience through a casual, visually immersive tone. Her content stands out not just for its aesthetic quality but for its ability to consistently spark viral reactions across multiple platforms. With over 59K likes on a single TikTok video and tens of thousands of Instagram likes, she’s clearly found her visual voice.

‍

Her frequent brand collaborations, including with NovaBEAUTY, SHEGLAM, and Wonderskin Beauty, reflect her standing in the beauty industry. Brands trust her to creatively showcase products in a way that drives interest, shares, and engagement.

‍

‍

An Influencer Active on Social Media

‍

‍

Isabel has an active and high-visibility presence on TikTok and Instagram, where she combines over 1.2M followers and consistently reaches viral-level views with her content.

‍

‍

Isabel Rose's Social Media Strategy Analysis

‍

‍

TikTok Strategy: Visual Impact and Bold Glam for Viral Reach

‍

‍

Isabel’s TikTok strategy hinges on transformation-driven visuals that deliver instant visual gratification. Her videos often begin with a bare face and end with a fully stylized look, using cinematic transitions and up-close application shots to highlight product effectiveness. These videos are designed to stop the scroll and invite viewers into the artistry behind each transformation.

‍

She posts an average of 1–2 videos per week, with a consistent time slot of 12PM, capturing late-night engagement from beauty-focused audiences. Despite the relatively low volume, each video is high in production quality, featuring studio lighting, detailed blending, and professional finishes. The format emphasizes results over dialogue, letting the visuals speak for themselves.

‍

‍

Her most successful TikTok content includes a L’Oréal smokey eye tutorial with over 480K views and 59K likes. These viral spikes aren’t one-offs—her style consistently performs well with transformation content, including lip plumping tutorials and K-beauty inspired glam. Hashtags are carefully selected to match trending formats, maximizing visibility.

‍

Brand placement is seamless, often integrated into the transformation flow without disrupting storytelling. She tags brands directly in captions and videos, encouraging audience trust while showcasing real product performance. Her TikTok strategy positions her as both an artist and influencer, capturing the attention of beauty fans and cosmetics brands alike.

‍

• Username: @isabellrrose
• Influence Score: 83.8/100
• Followers: 629.4K
• Activity: 1.2 videos/week
• Engagement Rate: 0.97%
• Growth: +0.02%
• Average Engagement: 6.1K
• Posting Habits: Once a week at 12 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram Strategy: High-Resolution Editorial Aesthetic Meets Approachability

‍

‍

On Instagram, Isabel maintains a distinct tone that leans editorial while remaining relatable. She posts around six times a month—primarily Reels—featuring cinematic makeup close-ups, before-and-after clips, and dramatic reveals. Each post reflects deliberate styling, capturing symmetry, lighting, and angles that elevate her feed to magazine-level visuals.

‍

Her strongest performing Instagram content often mirrors TikTok themes, such as celebrity-inspired recreations like her Cannes Bella Hadid makeup or high-impact lip looks. These posts reach hundreds of thousands of views, with some generating over 8K likes per video. Reels are optimized with fast-paced edits, viral audio, and clear storytelling arcs.

‍

‍

What differentiates her Instagram strategy is the balance between aspirational glam and accessibility. Though her visuals are polished, captions remain brief and friendly, with brand tags and minimal fluff. This encourages quick interaction without overwhelming users—ideal for audiences skimming for look inspiration or product discovery.

‍

Isabel also uses Instagram to build trust with her audience through tutorial-style content. Her makeup breakdowns and tagged brands (like SHEGLAM and Wonderskin) make it easy for followers to shop or try her looks. As a result, her page performs well not just as a showcase of artistry but also as a beauty product discovery destination.

‍

• Username: @isabellrrose
• Influence Score: 79.2/100
• Followers: 590.8K
• Activity: 6 posts/month
• Engagement Rate: 1.01%
• Growth: -0.46%
• Average Engagement: 6K
• Posting Habits: Twice a week at 12 PM EST

‍

‍

X (formerly Twitter) Strategy: Viral Image Drops and Alt-Glam Aesthetic

‍

‍

Isabel’s approach to X is minimalist but effective. While she only posts once or twice a year, each tweet tends to go viral, especially when centered on visually intense makeup shots. Posts like her “bird” transformation received over 420K views and 25K likes, proving her visual style resonates beyond TikTok and Instagram.

‍

She rarely uses captions beyond short phrases or emojis, letting the images do the work. This aligns well with X’s fast-scroll behavior, where image-led tweets stand out amidst text. Her best-performing posts tend to be unconventional, spooky, or high-glam—niche content that thrives in alternative beauty communities online.

‍

‍

Despite having 61.5K followers, her presence here is not fully activated. Engagement is high per post but limited by infrequency—she posted just three times in 2025 so far. That said, her brand identity on X feels more edgy and stylized compared to other platforms, giving her space to explore more experimental looks.

‍

While her strategy here isn’t suited for frequent brand work, the account serves as an auxiliary platform that amplifies her virality and visual recognition. With minimal effort, she’s been able to capture broad reach through highly shareable content—proving that even limited X presence can contribute to brand equity when executed strategically.

‍

• Username: @isabellrrose
• Influence Score: 10.5/100
• Followers: 61.5K
• Activity: 0 posts/week
• Engagement Rate: 0%
• Growth: -0.34%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

‍

‍

Isabel Rose's Social Media Influence Summary

‍

‍

Isabel ranks in the Top 3% for Makeup creators in both the U.S. and worldwide, and is among the Top 6% of TikTok influencers globally.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Visual Artistry Meets Pop Beauty Culture

‍

Isa’s content strategy focuses on high-impact visual looks with strong aesthetic hooks. She pairs crisp camera work with high-quality editing to create reels and videos that feel editorial but remain relatable. Her smoky eye tutorials, celeb-inspired recreations, and glossy lip demos form a cohesive library of accessible glam.

‍

‍

Reachability and Partnerships

‍

‍

Isa is well-suited for partnerships with makeup brands, especially those targeting Gen Z and younger millennials through TikTok and Instagram. She already collaborates with NovaBEAUTY, SHEGLAM, and Wonderskin Beauty, showcasing their products within high-performing tutorials.

‍

‍

Estimated post values range from $6K–$15K, making her an ideal match for premium beauty brands launching new collections or tutorials. Her very safe, cheerful tone and high-visual content make her appealing for sponsored reels, PR packages, and affiliate campaigns.

‍

‍

Conclusion: Isabel—Visual Beauty Defined by Artistry and Influence

‍

Isabel’s social media presence is a masterclass in visual storytelling. With her ability to blend editorial glam, transformation artistry, and trend-savvy content, she continues to build a dedicated following across TikTok and Instagram. Her work doesn’t just promote beauty—it elevates it into performance. As she continues to partner with top brands and expand her influence, Isa remains one of the boldest and most visually impactful creators in the makeup scene today.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍MINA AMOUSSE - COMPLETE SOCIAL MEDIA ANALYSIS‍DEBORAH RUIZ - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE