Who is Mina Amousse?

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Mina: Blending Beauty and Simplicity in a Modern Lifestyle Aesthetic

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Mina is a U.S.-based beauty and lifestyle creator known for her effortlessly elegant content and relatable skincare and makeup routines. Her rise on TikTok was fueled by her accessible advice and high-quality visuals, which quickly positioned her as a favorite among viewers who appreciate simplicity over trends.

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As a creator, Mina emphasizes routines that are both practical and effective, often using her own skin journey as a way to guide followers through product selections. Her narrative isn’t one of overnight transformation, but rather of consistent care and long-term results — an approach that has helped her build trust and credibility.

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Her entrepreneurial spirit is evident in her independent brand, shop.minaco, where she leverages her influence to showcase clean beauty and curated lifestyle products. Through this business, she further reinforces her message of intentional, thoughtful beauty.

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Across all platforms, Mina's voice remains consistent: encouraging followers to find confidence in simplicity, embrace self-care, and explore beauty through a modern, culturally inclusive lens.

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An Influencer Active on Social Media

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Mina reaches over 1.4 million followers across TikTok, Instagram, and YouTube, with her strongest presence on TikTok.

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Mina Amousse's Social Media Strategy Analysis

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TikTok: Streamlined Beauty That Connects at Scale

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Mina’s TikTok strategy is the backbone of her digital presence. With 1 million followers and an average of nearly 10 videos per week, she keeps a consistent cadence that prioritizes relatability and minimalism. Her short-form content includes product reviews, GRWM clips, PR unboxings, and subtle humor — all shot with clean aesthetics and minimal filters.

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Her videos consistently receive high engagement, with viral hits surpassing 3 million views and 300K+ likes. Content like “Packing my first PR box” taps into creator milestones while remaining aspirational and community-focused. She speaks directly to viewers in a natural tone, and often references niche beauty knowledge that resonates deeply with her core audience.

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She typically posts at 12PM, aligning with global engagement peaks, and maintains a highly visual structure: mid-shot framing, soft lighting, and crisp audio. While her style is casual, her attention to pacing and editing gives her videos a polished, editorial feel. She leans into beauty education, often narrating product benefits without sounding overly promotional.

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Mina ranks in the top 2% of TikTok creators in the U.S., and her 2.68% engagement rate and average of 26.8K engagements per video make her stand out in the beauty creator landscape. Brands like Kosas and Patrick Ta frequently appear in her content — and with 346.8K average views, TikTok is her most scalable partnership platform.

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• Username: @minaamouse016
• Influence Score: 88.3/100
• Followers: 1M
• Activity: 9.9 videos/week
• Engagement Rate: 2.68%
• Growth: 0%
• Average Engagement: 26.8K
• Posting Habits: Every day at 12A PM EST

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Instagram: Beauty Meets Editorial Influence

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Mina's Instagram presence (387K followers) serves as her visual portfolio, where she balances casual selfies with high-end editorial-style content. She averages 12 posts per month, often combining Reels and carousels that highlight event collaborations, product drops, and styled photoshoots. While her content remains minimal, the level of visual detail and lighting speaks to a more curated strategy.

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What sets Mina apart is her ability to capture both lifestyle and glam in a way that feels effortless. Whether sharing a makeup breakdown with YSL Beauty or outfit recaps from trips, she blends fashion and beauty without losing narrative focus. Her captions are often brief but always direct, highlighting product benefits or referencing audience questions from comments.

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She ranks in the top 1% of U.S. beauty creators on Instagram, maintaining a 1.17% engagement rate and averaging 4.5K interactions per post. Her most engaging content often features soft glam makeup with neutral palettes and Arabic-inspired routines, giving her audience niche content with a clear cultural anchor.

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Posting every day at 12PM, Mina maximizes discovery by timing uploads to meet global scrolling patterns. Instagram is where her community connects with her aspirational lifestyle side — curated visuals, polished collaborations, and direct links to her shop and affiliated brands.

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• Username: @minaamouse016
• Influence Score: 87.5/100
• Followers: 387K
• Activity: 12 posts/month
• Engagement Rate: 1.17%
• Growth: +3.36%
• Average Engagement: 4.5K
• Posting Habits: Every day at 12 PM EST

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YouTube: Visual Archive with Room for Activation

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Mina’s YouTube presence is modest but strategic. With 105K subscribers, her channel acts as a long-form archive of her brand storytelling. Though she only posts 0.4 times/month currently, her existing videos — primarily Shorts — support discoverability and offer alternate content types like voiceovers and behind-the-scenes glimpses.

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Her Shorts perform consistently in the 15K–20K view range, often spotlighting everyday routines, fragrance reviews, or celebrity-inspired glam looks. Despite low activity, her channel maintains an 81.1 influence score, and her visuals are professionally lit and tightly edited, aligning with her aesthetic across other platforms.

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At 0% engagement rate currently due to inactivity, her YouTube is underleveraged but positioned for future brand expansions or product launches. Its audience overlaps with her TikTok and Instagram viewers but offers a more deliberate viewing experience for long-form or detailed reviews.

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For creators like Mina who maintain high visual consistency, YouTube has the potential to evolve into a stronger pillar with proper reactivation — especially as a platform for evergreen content like skincare breakdowns and behind-the-brand narratives.

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• Username: @minaamouse016
• Influence Score: 81.1/100
• Followers: 105K
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: +0.73%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Mina Amousse's Social Media Influence Summary

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Mina holds strong authority across TikTok and Instagram, ranking in the top 2% of U.S. TikTok influencers and the top 1% of U.S. makeup creators. Her consistent posting cadence, growing follower base, and standout engagement metrics on short-form content reinforce her influence. With a Favikon Score of 88.3 and an influence score of 8,882 points, she is clearly positioned for major brand growth and expanded product alignment.

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Learn more about the Favikon Methodology here

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Content Strategy: Culture-Driven Beauty in a Minimalist Frame

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Mina’s content is driven by three pillars: routine refinement, cultural relatability, and visual simplicity. Her TikTok highlights everyday tips and product hacks, while Instagram is used to spotlight her lifestyle and collaborations. Across platforms, she uses her voice sparingly but effectively, allowing visuals to take the lead.

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Reachability and Partnerships

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Mina has ongoing collaborations with brands like Kosas, Patrick Ta, Hourglass, and MAC Cosmetics, frequently tagging them across platforms with visible product placements and tutorials. Her history of brand usage is deeply integrated — often showing how a product fits within her daily routine rather than staged endorsements.

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She is highly reachable for sponsored content, product reviews, or affiliate promotions, particularly in beauty and skincare. She also uses her influence to promote shop.minaco, her own venture, which blends well with her clean branding. Brands looking for authentic creator-driven storytelling will find Mina's approach subtle yet highly persuasive.

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Conclusion: Mina – Where Simplicity Becomes Influence

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Mina exemplifies the new generation of beauty creators who prioritize clarity, consistency, and relatability. Her soft-spoken but visually commanding presence across TikTok and Instagram speaks directly to audiences craving honest, culturally attuned beauty content. With strong authority, growing brand ties, and an emerging brand of her own, Mina is positioned not just as a creator, but as a leader in mindful beauty storytelling.

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View the AI-powered profile

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