Who is Jaeil (Brasley) Byun?

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Jaeil (Brasley) Byun: Driving Professional Growth and Purposeful Communication on LinkedIn

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Jaeil (Brasley) Byun is a Sales and Marketing Associate at ZEISS Vision Korea, recognized for his proactive leadership and dedication to creating value-driven professional environments. His LinkedIn presence showcases a passionate commitment to CSR, sustainability, and employee engagement—areas he was actively involved in during his internship at SAP Korea. Byun isn’t just another corporate voice; he’s a connector, storyteller, and culture-builder working to humanize professional development.

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Brasley’s career goals are rooted in service. As he puts it: his life goal is to "become a shining light for us." This ethos is visible throughout his work. He has organized high-impact events such as a 300-person engagement with Bayern Munich’s Joshua Kimmich and helped introduce SAP Korea’s innovative “2 Minutes to Win” employee engagement initiative. These milestones underline his capacity to scale internal communications strategies while adding creativity and energy.

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He consistently translates his personal values into workplace action. Whether it's scoring 4.85/5 in global onboarding programs or pioneering communication formats to improve internal alignment, Byun has proven himself to be an innovator in employee experience. At the same time, he aligns his personal brand with key causes like “Education for Everyone” and “Women in Tech / STEM,” amplifying missions that reflect inclusivity and access.

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His profile also shows strong connections within the Korean professional community, especially through interactions with fellow thought leaders in HR, tech, and mental health. As an emerging voice for Korean-speaking professionals seeking career growth, Brasley Byun is uniquely positioned to mentor, collaborate, and inspire.

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An Influencer Active on Social Media

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Jaeil Byun is primarily active on LinkedIn, where he shares uplifting insights about career development, CSR, and corporate life, with a focused Korean-speaking audience.

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Jaeil (Brasley) Byun's Social Media Strategy Analysis

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LinkedIn: Building a Career-Focused, Value-Driven Platform

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Jaeil Byun’s LinkedIn strategy centers around storytelling rooted in lived professional experiences. His content often reflects on key moments in his career, such as joining ZEISS Korea or completing certification programs. By narrating these milestones with vulnerability and clarity, he connects deeply with early-career professionals. This makes his page feel more like a mentorship space than a corporate channel.

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He maintains a disciplined publishing habit—posting daily at 6 PM—which reinforces his reliability to his audience. This consistency keeps his profile highly visible and positions him as a dependable thought leader in the Korean professional space. His growth rate of +3.92% over 30 days shows the effectiveness of this rhythm. It signals not just activity, but strategic presence-building.

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His content is a blend of image posts, written reflections, and longer articles, allowing him to vary the format while staying on brand. Visual posts gain the highest engagement, like the 470-like update on his ZEISS Korea onboarding. Articles dive deeper into his thought process and experiences, reinforcing his authority on employee engagement and culture. This variety helps keep his audience interested and engaged.

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Byun also nurtures conversations through thoughtful captions and community-driven topics. He interacts with comments frequently, helping build authentic two-way dialogue. His engagement rate of 0.42% may appear modest, but his average view count of 20.9K per post tells a stronger story about reach. He’s not only visible—he’s seen by the right people in corporate Korea.

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• ‍Username: @lifesightseeing‍
• Influence Score: 83.5/100
• ‍‍‍Followers: 15.4K‍
• Activity: 36 posts/month‍
• Engagement Rate: 0.42%‍
• Growth: +3.92%‍
• Average Engagement: 65‍
• Posting Habits: Every day at 6 PM EST

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Newsletter: SAP Korea STAR Intern Diary

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Brasley Byun authors a growing newsletter titled SAP Korea STAR intern diary, which has attracted 3.2K followers. The newsletter offers a behind-the-scenes look at SAP Korea’s internship experience, sharing his personal journey with refreshing honesty. From onboarding to tackling real projects, each edition offers a snapshot of life as an intern in one of Korea’s top tech environments. This makes it especially appealing to Korean students and young professionals.

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The tone of the newsletter is both authentic and aspirational, often blending storytelling with practical advice. Byun doesn’t just share what he did—he explains how he approached challenges, what he learned, and how readers can apply similar strategies. These insights help demystify the corporate world for young job seekers. It’s real-world learning, delivered with relatability.

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In many ways, the newsletter extends his presence beyond LinkedIn, allowing him to offer deeper reflections. Subscribers gain a closer look at his decision-making and growth, reinforcing his personal brand as a reflective and thoughtful professional. He positions himself not as an expert, but as someone one step ahead who’s eager to guide others. That humility makes his voice stand out.

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More than just a content channel, the newsletter complements his broader strategy as an internal communicator. It highlights his experience-design mindset, especially in how he frames onboarding, team engagement, and career progression. This turns his newsletter into a scalable mentorship tool—one that adds both value and purpose to his digital footprint.

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Jaeil (Brasley) Byun's Social Media Influence Summary

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Brasley Byun has earned a Favikon Influence Score of 83.5/100, bolstered by strong engagement and highly relevant content targeting Korean professionals in tech and corporate fields. Ranked #19 on LinkedIn in South Korea and #25 in the "Careers & Office" category, he’s firmly established as a top-tier voice in his space.

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Learn more about the Favikon Methodology here

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Content Strategy: Insightful, Optimistic, and Purpose-Led

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Byun’s content style is distinctly cheerful and very safe, with minimal political messaging, making it ideal for brand partnerships and corporate communication. His posts are crafted with a conversational tone, but always return to themes of career development, continuous learning, and internal innovation.

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Reachability and Partnerships

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Brasley Byun is highly reachable for partnerships, especially in the sectors of tech, education, and corporate development. With a content profile marked by very high brand safety and a proven track record of engagement in thought leadership, he is a strong candidate for both mentorship programs and branded educational initiatives.

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He has already demonstrated alignment with personal and corporate brands such as ZEISS Vision and SAP SE, and his advocacy for “Education for Everyone” further reinforces his appeal to mission-driven organizations. His likelihood of accepting brand partnerships is high, particularly for mentorship or career growth campaigns.

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Conclusion: Purpose-Driven Influence in Korea’s Professional Landscape

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Jaeil (Brasley) Byun is a rising force in the Korean professional creator space, uniquely positioned at the intersection of career mentoring, corporate communication, and purposeful leadership. Through a consistent and value-packed presence on LinkedIn and an engaging newsletter, he has cultivated a growing audience of aspiring professionals and industry leaders.

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