Who is Jasmine Batts?

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Jasmine: Capturing Family, Beauty, and Lifestyle Through Everyday Moments

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Jasmine is a U.S.-based digital creator whose vibrant energy and relatable presence have made her a standout in the family lifestyle and beauty space. With a strong following on TikTok and Instagram, she shares her life through everyday moments, blending humor, love, and authenticity. Her content feels like a conversation with a close friend—one who isn’t afraid to laugh, cry, or celebrate out loud. She brings raw emotion and joy to every post.

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Much of Jasmine’s content centers around her family—highlighting milestones with her children, playful exchanges with her partner, and celebrations that reflect her values. Her storytelling is rooted in real life, and that honesty creates a deep sense of connection with her audience. Followers don’t just watch Jasmine—they grow with her. Each video or post feels like an entry in a family scrapbook.

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Alongside personal content, Jasmine regularly shares beauty routines, haircare tips, and product recommendations with a casual, everyday tone. She’s partnered with brands like Geeta Hair, Amanda Hair, and Recool Hair, showing how she integrates her favorite finds into her real life. Her style isn’t about perfection—it’s about finding confidence in the chaos of daily motherhood. This balance makes her a trustworthy voice for beauty and lifestyle brands.

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Jasmine’s influence stems not from curation but from consistency and care. She’s not trying to portray an ideal—she’s capturing what’s real and making space for joy in the process. Her posts are windows into a home that feels familiar, fun, and full of love. In doing so, she’s built more than a following—she’s built a digital family that grows with her.

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An Influencer Active on Social Media

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Jasmine is most active on TikTok (1.2M followers) and Instagram (335.7K followers). Her content resonates most strongly with family-focused audiences and beauty consumers, and she posts with high frequency—often daily on TikTok and multiple times weekly on Instagram.

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Jasmine Batts' Social Media Strategy Analysis

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TikTok Strategy – Jasmine’s Family-First Digital Stage

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TikTok is Jasmine’s most active and visible platform, where she posts an average of 13.6 videos per week. Her content blends real-life vignettes with humor and warmth, often featuring her partner, children, or household moments. Whether it’s dressing up for events, reacting to trends, or doing voiceovers, her tone stays light, funny, and sincere. This consistency builds trust with her audience, who know they’ll see her life as it unfolds.

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Jasmine excels at human-centered storytelling, often using trending formats but tailoring them to her family’s dynamic. Her TikToks feel spontaneous but are smartly crafted—videos that highlight a new dress or feature her daughter’s emotional reactions gain high traction. This emotional relatability makes her content shareable and replayable, especially among young mothers and family-focused viewers. Her delivery is expressive and naturally engaging.

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Even with a plateau in follower growth (0% in the past 30 days), she maintains strong engagement, averaging 83.2K views and 6.8K engagements per video. Videos like her prom content or parenting moments consistently cross 250K+ views. Her loyal base continues to interact heavily through likes and comments, showing her emotional connection outweighs rapid follower gain.

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Posting twice daily at 7 PM, Jasmine dominates morning scroll time, aligning with when many of her viewers—especially parents—are online. Her TikTok isn’t just content; it’s a running diary of real life told through a beauty-and-family lens. That consistency and relatability set her apart from more curated or detached creators.

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• Username: @_therealjazz
• Influence Score: 85.6/100
• Followers: 1.2M
• Activity: 13.6 videos/week
• Engagement Rate: 0.57%
• Growth: 0%
• Average Engagement: 6.8K
• Posting Habits: Twice a day at 7 PM EST

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Instagram Strategy – Candid Life Moments with a Polished Aesthetic

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Jasmine uses Instagram to deliver more polished, photo-rich content that complements her TikTok spontaneity. Here, she shares milestone events—like graduations, birthdays, and holidays—presented in bright, carefully composed visuals. These posts are often family-focused and accompanied by emotional or reflective captions. Her tone remains cheerful and grounded, resonating with a wide lifestyle audience.

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Her 10 monthly posts include a mix of Reels and photos, with Reels drawing significant traction—her May 25 post hit over 337K views. She doesn't rely on beauty filters or heavy edits, instead letting her personality and her family's charisma take center stage. Jasmine's storytelling often appears in captions, extending the life of her content by encouraging replies and emotional reactions. She frequently tags brands organically within moments that matter to her.

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Instagram also serves as her hub for partnerships, especially with beauty and haircare brands. Products like Geeta Hair or Amanda Hair appear in real-life usage scenarios—before events, during makeovers, or after transformations. Jasmine never hard-sells; she folds the brand into her lived experience. This authenticity is what makes her brand content feel trustworthy and natural.

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Posting twice weekly at 9 PM, Jasmine targets a slower, more engaged morning scroll than TikTok. It allows her to build momentum throughout the day and gives her audience more time to engage with emotional or family-centered posts. Instagram, for her, is more than content—it’s community affirmation and memory preservation.

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• Username: @_therealjazzz
• Influence Score: 88/100
• Followers: 335.7K
• Activity: 10 posts/month
• Engagement Rate: 1.65%
• Growth: +10.87%
• Average Engagement: 5.5K
• Posting Habits: Twice a week at 9 PM EST

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Jasmine Batts' Social Media Influence Summary

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Jasmine holds a Favikon Influence Score of 8,701, placing her at Rank #3 overall, a major indicator of sustained impact and multi-platform resonance. On Instagram, she ranks in the Top 1% in the U.S. and Top 3% among U.S. Beauty Bloggers. Globally, she’s among the Top 2% of Beauty Bloggers, showing her relevance extends far beyond her local audience.

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Learn more about the Favikon Methodology here

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Content Strategy: Everyday Realness in a Polished Format

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Jasmine’s content strategy is deeply rooted in personal storytelling and lifestyle relatability. Her posts are less about trends and more about lived experiences—what she wears, how her daughter celebrates school milestones, or how she feels in a moment of vulnerability. Her feed feels like a curated window into her real life.

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Reachability and Partnerships

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Jasmine is highly approachable for brand collaborations, particularly within the beauty and family sectors. She’s worked with Geeta Hair (tagged 4x), Amanda Hair (3x), and Recool Hair (2x), integrating these into authentic moments rather than scripted endorsements.

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With a post rate estimated at $5K–$10K, Jasmine is campaign-ready for brands that want emotionally rich, family-centered visibility. Her consistency, positivity, and family appeal make her especially attractive to lifestyle and product brands seeking trusted advocates.

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Jasmine: Where Family Moments Meet Influencer Magic

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Jasmine isn’t just a creator—she’s a connector. By weaving beauty, family, and real emotion into her content, she’s earned a loyal following and meaningful brand relationships. Her growth on Instagram, consistency on TikTok, and partnership readiness mark her as a powerful force in the lifestyle and beauty space.

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