Who is Jason Vana? | B2B Influencer

Jason Vana is a highly influential brand and content strategist, known for his ability to help B2B service companies establish and grow their presence through strategic branding solutions. As the founder of SHFT Agency, Jason has carved out a niche in branding and positioning by leveraging his five-step brand positioning method to help businesses stand out in crowded industries. His social media presence is a testament to his expertise, with a strong focus on educational and actionable insights delivered across platforms like LinkedIn, X (formerly Twitter), Instagram, and TikTok.

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Jason Vana: Redefining Brand Strategy and Content Creation

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Jason Vana is an accomplished brand and content strategist, dedicated to empowering B2B service companies to amplify their impact through strategically crafted branding solutions. As the founder of SHFT Agency, Jason has earned a stellar reputation for transforming businesses into industry leaders by building compelling brand identities that align seamlessly with their core values and business objectives. His proprietary five-step brand positioning method is a hallmark of his approach, guiding companies through a process that enables them to clarify their messaging, differentiate themselves in competitive markets, and attract their ideal clients. This method not only focuses on identifying a brand’s unique value proposition but also on executing strategies that resonate deeply with target audiences. Jason’s strategic insights have been instrumental in helping businesses create branding systems that deliver both immediate and long-lasting results.

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Jason’s expertise is rooted in his profound understanding of the power of brand storytelling and its capacity to influence perceptions, drive engagement, and foster loyalty. He combines strategic acumen with a creative flair, offering clients a holistic approach to branding that blends analytical rigor with innovative thinking. This hands-on approach ensures that the organizations he works with not only define their identity but also successfully implement strategies that yield tangible, measurable outcomes. Jason’s focus on practicality and results-oriented branding has made him a sought-after advisor and partner in the branding space, with a track record of helping companies achieve clarity in their positioning and confidence in their messaging.

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Beyond his agency work, Jason is also a prolific content creator, leveraging social media to share branding insights, inspire entrepreneurs, and challenge conventional thinking. His platforms serve as a hub for actionable advice, with posts and videos addressing topics like authenticity, strategic differentiation, and the importance of long-term branding efforts. On LinkedIn, he shares in-depth video content and thought leadership posts that spark meaningful discussions, while on Instagram, his engaging reels and carousels deliver branding tips in a visually appealing format. Jason’s activity on Twitter (now X) is marked by succinct, thought-provoking tweets that distill complex branding concepts into easily digestible insights. Across all platforms, his passion for helping businesses succeed shines through, positioning him as not just a strategist, but also a trusted mentor and thought leader in the branding and content world. Through his consistent and innovative content strategy, Jason continues to educate and empower his audience, cementing his influence in the field.

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Social Coverage: A Multi-Platform Approach to Branding

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Jason Vana employs a multi-platform strategy, including LinkedIn, X (formerly Twitter), Instagram, and TikTok, to provide actionable branding insights and foster audience engagement.

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Jason Vana's Social Media Strategy

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LinkedIn: The Cornerstone of Jason’s Branding Expertise

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Jason’s LinkedIn presence is the cornerstone of his personal brand, where he focuses on educating professionals and entrepreneurs about effective branding strategies. His content is carefully crafted to inspire meaningful conversations around topics like branding, business growth, and differentiation, positioning him as a trusted resource for his professional audience. On LinkedIn, Jason combines in-depth video insights, branding tutorials, and thought leadership, creating posts that resonate deeply with his followers. These efforts allow him to bridge the gap between theory and actionable advice, equipping his audience with the tools to strengthen their businesses. His videos often tackle critical topics such as brand strategy, identity, and positioning, providing viewers with practical, implementable solutions that help them stand out in competitive markets.

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With a substantial following of 79.4K, Jason effectively leverages LinkedIn’s professional ecosystem to amplify his voice as a leading figure in branding. His consistent posting schedule of 27 times per month ensures a steady stream of high-value content, fostering an engaged and loyal audience. The high engagement rate of 0.46% reflects the relevance and quality of his posts, highlighting his ability to capture attention and retain interest among professionals. By using LinkedIn to share his expertise, Jason positions himself as a go-to expert in the field of branding, creating opportunities for conversations, collaboration, and business growth. This platform remains pivotal in expanding his reach and reinforcing his authority in the branding space.

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• Username: @jasonvana
• Influence Score: 87.8/100
• Followers: 79.4K
• Activity: 27 posts/month
• Engagement Rate: 0.46%
• Growth: +1.32%
• Average Engagement: 362
• Posting Habits: Every day at 8 PM

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X (Twitter): Branding Insights in Bite-Sized Format

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Jason Vana uses X (formerly Twitter) as a platform to deliver succinct branding advice and thought-provoking insights, showcasing his expertise in a digestible format. His content often covers brand strategy, differentiation, and actionable tips, resonating with professionals seeking practical and concise guidance. By maintaining a regular posting schedule of 16.8 tweets per week, Jason ensures that his audience consistently receives valuable content. While his audience on X is smaller compared to his presence on other platforms, his ability to share quick, impactful takeaways makes X a key part of his content strategy, complementing his more extensive posts on LinkedIn and Instagram.

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Despite a modest engagement rate of 0.04%, Jason leverages his consistent presence on X to foster engagement with a niche professional audience. His no-frills approach allows him to break down complex branding concepts into digestible snippets that encourage interaction and sharing. This strategy positions him as a go-to source for branding insights, creating alignment with his broader goals as a content strategist. By integrating his X content with his deeper, long-form insights on other platforms, Jason effectively uses X as a springboard for broader discussions while staying visible to his audience with timely and concise branding advice.

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• Username: @jasonvana
• Influence Score: 59.7/100
• Followers: 5.4K
• Activity: 16.8 tweets/week
• Engagement Rate: 0.04%
• Growth: -0.13%
• Average Engagement: 2
• Posting Habits: 3 times a day at 9 PM

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Instagram: Visual Branding and Bite-Sized Videos

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Jason’s Instagram strategy revolves around creating visually engaging content that emphasizes branding lessons and strategies. By utilizing a variety of formats, including reels, carousels, and static posts, Jason ensures that his expertise is delivered in a way that resonates with a broader audience. His posts range from short branding tips to step-by-step guides, providing followers with content that is both educational and visually compelling. This approach allows Jason to effectively showcase his branding expertise, appealing to both budding entrepreneurs and established professionals. His Instagram content strikes a balance between being insightful and aesthetically pleasing, ensuring that his audience remains engaged while learning actionable strategies to enhance their brands.

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With 16 posts per month and an impressive engagement rate of 2.17%, Jason has cultivated a small but loyal audience on Instagram. His use of reels and stories stands out as particularly effective, offering quick insights and branding lessons that followers can apply immediately. These formats enable him to share concise, actionable content that aligns with the platform’s visual and fast-paced nature. By focusing on visually driven, accessible content, Jason tailors his Instagram strategy to meet the needs of an audience that values practical branding advice in an easy-to-digest format. This thoughtful approach not only boosts engagement but also reinforces his position as a trusted branding strategist on one of the most dynamic social media platforms.

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• Username: @jasonpaulvana
• Influence Score: 53.3/100
• Followers: 1.5K
• Activity: 16 posts/month
• Engagement Rate: 2.17%
• Growth: +1.4%
• Average Engagement: 33
• Posting Habits: Daily at 9 PM

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TikTok: Exploring the Power of Short-Form Content

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On TikTok, Jason leverages short-form video content to experiment with creative branding analogies and quick, actionable lessons that cater to the platform’s fast-paced and dynamic nature. His videos cover a wide range of topics, including brand differentiation, strategy, and positioning, breaking these complex concepts into bite-sized insights that are easy for viewers to digest. By focusing on engaging visuals and relatable examples, Jason connects with a younger, more casual audience seeking practical branding advice in an accessible format. His TikTok presence allows him to explore innovative ways to communicate his expertise while adapting his content to the platform’s unique trends and styles.

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While TikTok is currently his smallest platform, Jason’s videos maintain an engagement rate of 0.49%, showcasing the platform’s potential for growth with consistent experimentation. By tailoring his content to align with TikTok’s interactive environment, he creates opportunities to expand his reach and capture the interest of users who prefer short, impactful content. Jason’s ability to blend education with creativity on TikTok not only complements his strategies on other platforms but also positions him as a versatile branding strategist capable of resonating with diverse audiences. This approach highlights his commitment to innovating his content delivery and adapting to emerging trends in the digital landscape.

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• Username: @jasonpaulvana
• Influence Score: 51.4/100
• Followers: 4K
• Activity: 4.7 videos/week
• Engagement Rate: 0.49%
• Growth: +1.83%
• Average Engagement: 20
• Posting Habits: Every day at 8 PM

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Newsletter: A Personalized Branding Resource

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Jason’s newsletter is a cornerstone of his personal branding efforts, offering subscribers an exclusive look at branding strategies, content insights, and actionable tips. Designed to provide tangible value, his newsletter delivers curated content that aligns with his broader mission of helping businesses stand out. Through case studies, step-by-step guides, and insider strategies, Jason ensures his subscribers gain practical knowledge they can apply directly to their businesses.

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With its focus on long-form, detailed insights, the newsletter acts as a supplement to his social media efforts, allowing Jason to build a deeper connection with his audience. Subscribers benefit from exclusive tools and frameworks, ensuring they stay ahead of the curve in branding and positioning.

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Jason Vana's Social Media Influence Summary

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Jason’s Favikon authority score of 7,957 points reflects his top-tier influence in branding and positioning. Ranked in the top 1% on LinkedIn, Jason leverages his presence to reach a wide audience while maintaining high engagement and consistent growth across platforms.

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Content Strategy: Education Meets Inspiration

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Jason’s content strategy is rooted in delivering educational, actionable, and inspiring insights. His focus on creating platform-specific content ensures relevance and resonance with his diverse audience. By combining visual appeal, storytelling, and real-world applications, Jason positions himself as a trusted voice in branding.

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Reachability and Partnerships

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Jason’s high reachability and growing authority make him an attractive partner for brands seeking to connect with B2B audiences. His expertise in branding aligns well with organizations looking to elevate their messaging and position themselves as industry leaders.

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Jason Vana’s ability to distill complex branding concepts into actionable advice has cemented his position as a leading strategist and educator in the marketing space. Through his multi-platform presence, consistent engagement, and dedication to delivering value, Jason continues to inspire businesses and professionals to achieve their branding goals. Whether through social media, his newsletter, or partnerships, Jason remains a trusted voice in the world of branding and positioning.

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