Who is Jessie Paege?

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Jessie Paege: Redefining LGBTQ+ and Mental Health Advocacy in the Digital Space

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Jessie Paege is a content creator, LGBTQ+ advocate, mental health activist, and musician who has built a strong digital presence over the past several years. With a bold personality and an engaging storytelling style, she has cultivated a community of over 4 million followers. Her platforms serve as a safe space for self-expression, where she shares personal experiences and social commentary.

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Her YouTube channel has grown to 1.7 million followers, where she posts thought-provoking content, advocacy videos, and entertaining Shorts. She discusses identity, self-acceptance, and mental health through engaging formats that combine humor, education, and personal stories. Her ability to blend entertainment with activism has made her a trusted voice in digital advocacy.

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On Instagram, TikTok, and X, Jessie continues to expand her influence and reach, connecting with diverse audiences through daily interactions and viral content. She has developed a strong relationship with her followers, fostering a space of support and positivity. With an engagement rate of 1.63% on Instagram, her content resonates with a highly engaged audience.

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Jessie’s brand collaborations with Rare Beauty, Good Dye Young, and Oomiay Jewelry highlight her alignment with brands promoting inclusivity. She actively partners with mental health organizations and LGBTQ+ advocacy groups to amplify important messages of self-love and empowerment. With a steadily growing platform, Jessie remains a leading influencer in the advocacy and lifestyle space.

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An Influencer Active on Social Media

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Jessie Paege has established a dominant presence on Instagram, YouTube, and TikTok, where she produces a mix of short-form videos, lifestyle updates, advocacy messages, and personal reflections.

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Jessie Paege’s Social Media Strategy Analysis

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Instagram Strategy: Engaging Advocacy and Personal Expression

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Jessie Paege’s Instagram presence is a cornerstone of her brand, with a highly engaged audience of 1 million followers. Her content blends self-expression, LGBTQ+ advocacy, and mental health awareness, making her profile a safe space for personal growth. She creates visually striking content that resonates with followers seeking inspiration and empowerment.

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Her Instagram Reels consistently go viral, with posts like her friendship and LGBTQ+ representation video reaching 1.2 million views. These short-form videos allow her to effectively engage her audience while discussing important social topics. With an average engagement of 17K per post, Jessie has built a loyal and interactive community.

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Jessie’s content strategy is centered on authenticity, sharing personal stories, humor, and advocacy messages. Her engagement rate of 1.63% is a testament to her deep connection with followers. She posts three times a week, ensuring that her audience stays actively engaged. This consistent posting schedule contributes to her steady follower growth.

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With partnerships like Rare Beauty and Good Dye Young, Jessie’s Instagram serves as an effective platform for brand collaborations. Her ability to seamlessly integrate sponsored content without losing her authenticity makes her a valuable influencer. Brands looking to connect with LGBTQ+ youth and mental health advocates will find her audience highly receptive.

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• Username: @jessiepaege
• Influence Score: 90.9/100
• Followers: 1M
• Activity: 14 posts per month
• Engagement Rate: 1.63%
• Growth: +1.26% (13K new followers in the last 30 days)
• Average Engagement: 17K per post
• Posting Habits: 3 times a week at 5 PM EST

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YouTube Strategy: Deep Conversations and Social Commentary

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YouTube remains Jessie’s most established platform, where she has cultivated a dedicated audience of 1.7 million followers. Her content is a mix of long-form videos and Shorts, covering topics like LGBTQ+ issues, mental health, and personal identity. She uses storytelling and humor to make complex topics more accessible.

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Her YouTube Shorts have significantly increased her reach, with a video like "Best Friends Do the ‘Don’t Judge’" generating 292.7K views. These bite-sized clips allow her to engage audiences quickly, making her content shareable and relatable. This strategy has helped her stay relevant in a space where short-form content dominates.

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Jessie’s longer videos dive deeper into discussions about self-acceptance, body positivity, and LGBTQ+ representation. Despite her strong following, her engagement rate is 0.22%, indicating that her audience watches but doesn’t interact as much. Her posting frequency of 2.3 videos per month could be increased to boost engagement and growth.

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With strategic collaborations and thought-provoking content, Jessie’s YouTube channel remains influential within the social advocacy space. Her ability to balance education with entertainment ensures that her videos resonate beyond just her core audience. She remains a powerful voice in digital activism.

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• Username: @jessiepaege
• Influence Score: 79.5/100
• Followers: 1.7M
• Activity: 2.3 posts per month
• Engagement Rate: 0.22%
• Growth: 0% (no increase in the last 30 days)
• Average Engagement: 3.7K per post
• Posting Habits: Once a month at 8 PM EST

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TikTok Strategy: Trend-Driven Content with Strong Engagement

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Jessie Paege’s TikTok presence is a key part of her digital strategy, where she connects with 990.9K followers. Her content is a blend of humor, self-expression, and LGBTQ+ advocacy, which resonates with her Gen Z audience. She leverages trending sounds, storytelling, and engaging skits to maintain an active and relatable presence.

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Her TikTok videos frequently go viral, with a recent post, "I Got My Pink Refreshed," reaching 1.9 million views and 370.3K likes. This indicates that her audience responds well to visually engaging content. With an engagement rate of 1.7%, Jessie’s TikTok strategy proves highly effective for audience interaction. By staying on top of trends and culturally relevant conversations, she keeps her content fresh and engaging.

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With an average of 6.2 posts per month, Jessie ensures her content remains visible in TikTok’s algorithm. She gained 6.3K new followers in the last 30 days, showing consistent audience growth. Her high engagement levels make her a strong influencer choice for brands looking to reach younger, digital-savvy audiences.

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Her TikTok is ideal for brand collaborations, particularly in fashion, beauty, and LGBTQ+ advocacy. Her ability to integrate sponsorships naturally makes her a reliable influencer for partnerships. By maintaining her current content strategy and increasing frequency, she could further expand her TikTok reach and impact.

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• Username: @jessiepaege
• Influence Score: 88.7/100
• Followers: 990.9K
• Activity: 6.2 posts per month
• Engagement Rate: 1.7%
• Growth: +0.64% (6.3K new followers in the last 30 days)
• Average Engagement: 16.9K per post
• Posting Habits: Daily at 5 PM EST

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Twitter Strategy: Real-Time Advocacy and Audience Engagement

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Jessie Paege’s X (formerly Twitter) presence plays a crucial role in her advocacy-driven content strategy. With 265.3K followers, she uses the platform to engage in discussions about LGBTQ+ issues, mental health, and self-love. Unlike her visual-heavy content on Instagram and TikTok, her X posts are text-based and conversational, allowing her to interact directly with her audience.

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Her tweets frequently spark discussions, with posts like "Saying This to a Lesbian is Wild" reaching 21.2K likes and 2.4K retweets. This highlights her ability to create viral content that resonates within her niche community. Despite her strong audience size, her engagement rate sits at 0.28%, indicating room for more direct interaction.

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Jessie’s X activity is relatively low, with an average of 2.2 posts per month. Given the real-time nature of the platform, increasing her posting frequency could significantly boost her engagement. By sharing more updates, advocacy messages, and interactive content, she can further solidify her influence in the advocacy space.

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Jessie’s X content strategy makes her a great fit for brands focused on social impact, inclusivity, and digital activism. Her ability to drive meaningful conversations ensures that brand messages reach an engaged audience. With consistent posting and community interaction, her X presence could become even stronger.

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• Username: @jessiepaege
• Influence Score: 77.5/100
• Followers: 265.3K
• Activity: 2.2 posts per month
• Engagement Rate: 0.28%
• Growth: -0.12% (-318 followers in the last 30 days)
• Average Engagement: 741 per post
• Posting Habits: Twice a week at 7 PM EST

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Jessie Paege’s Social Media Influence Summary

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Jessie Paege ranks #37 in LGBTQ+ Allies - United States and #24 in LGBTQ+ Allies - Worldwide, placing her among the top 1% of influencers in her niche, with a strong presence on Instagram, YouTube, and TikTok.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Advocacy, Humor, and Self-Expression for Impactful Digital Storytelling

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Jessie Paege’s content strategy revolves around LGBTQ+ advocacy, mental health awareness, and self-expression, blending humor, personal storytelling, and social commentary to create an engaging, inclusive, and empowering digital presence.

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Reachability & Partnerships

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Jessie Paege is a highly accessible influencer with a strong presence across multiple social media platforms. With a combined following of over 4 million, she reaches a diverse audience of LGBTQ+ youth, mental health advocates, and self-expression enthusiasts. Her engagement-driven content makes her a valuable partner for brands focused on inclusivity.

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Her brand collaborations with Rare Beauty, Good Dye Young, and Oomiay Jewelry highlight her alignment with companies promoting self-love and empowerment. She carefully selects partnerships that resonate with her values, ensuring that her sponsored content feels organic. With an Instagram engagement rate of 1.63%, brands benefit from high interaction rates.

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Jessie’s TikTok and YouTube presence also make her an effective collaborator for youth-oriented campaigns. Her TikTok videos consistently go viral, with one post reaching 1.9 million views and 370.3K likes. This makes her an ideal influencer for brands targeting Gen Z and digital-first consumers. Her consistent audience growth further enhances her partnership potential.

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With an average engagement of 17K per Instagram post and steady growth across platforms, Jessie is a reliable choice for long-term brand deals. Companies in beauty, wellness, LGBTQ+ advocacy, and mental health awareness will find her audience highly receptive. As a trusted digital creator, Jessie ensures that brand messages reach the right community.

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Conclusion: A Leading Voice in Digital Activism and Self-Acceptance

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Jessie Paege has built a powerful platform centered on advocacy, creativity, and self-expression. Her influence spans Instagram, YouTube, and TikTok, where she continues to empower LGBTQ+ youth and mental health advocates.

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