Who is Joe Burns?

LinkedIn Strategy: Where Humor Meets Strategic Firepower

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Joe Burns has carved out a unique niche on LinkedIn by mixing creative satire with razor-sharp strategic insights. His posts are often carousels that pair bold design with disruptive headlines, prompting users to scroll through reflections that feel more like art than advice. He doesn't chase trends—instead, he reframes them. This originality helps his content rise above the algorithmic noise dominating the platform.

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His post cadence—roughly 7 times a month—is low-frequency but high-impact. Each post is timed consistently in the evening, suggesting he understands when his audience of working creatives and strategists are most receptive. Joe doesn’t rely on high volume to maintain relevance; he builds anticipation through carefully spaced drops that are almost editorial in nature. His influence is cumulative, not chaotic.

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Joe's carousels often decode marketing groupthink with unapologetic critique, poking fun at industry clichés while offering viable solutions. From “Keep it Stupid, Simples” to “The Sloppening,” his posts embody strong point-of-view storytelling. This kind of commentary turns followers into loyal fans—people who return not just to be entertained but to be challenged. Each post acts as a conversation starter among marketing leaders.

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What sets Joe apart is not just his visual language, but the confidence of his writing. He’s not afraid to ruffle feathers, and his audience rewards that candor with above-average engagement and save rates. His creative flair has turned LinkedIn—a platform often riddled with corporate jargon—into a testing ground for provocative, brand-relevant storytelling. For brands seeking originality and credibility, Joe’s feed is a masterclass in both.

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• Username: @joeathome
• Influence Score: 89.8/100
• Followers: 37.4K
• Activity: 7 posts / month
• Engagement Rate: 3.62%
• Growth: +14.47% (+4.7K)
• Average Engagement: 1.4K
• Posting Habits: Twice a week at 7 AM EST

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Content Strategy: Carousels That Cut Through the Noise

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Joe’s content strategy is defined by visual storytelling that challenges conventional wisdom. Rather than rely on polished corporate advice, he delivers punchy, scroll-stopping carousels that use analogies, irony, and cultural callbacks to illustrate his points. Each post feels like a mini-campaign, where the headline is a hook and the carousel is a journey.

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Reachability and Partnerships

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Joe Burns is highly reachable via LinkedIn, where his visibility and engagement make him an attractive prospect for brand collaborations. His audience skews toward mid-to-senior level marketers, agency leads, and strategy professionals—making him ideal for campaigns targeting thought leadership and creative innovation.

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He has already been tagged by Ad Age and Effie Worldwide, signaling early alignment with major marketing and strategy voices. His style would suit brand partnerships that prioritize disruptive thinking—whether that’s SaaS tools for creatives, workshops for agencies, or editorial-style brand activations.

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