Who is John Roman?

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John Roman: Leading the Conversation on E-commerce and Leadership with Strategic Precision

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John Roman is the CEO of BattlBox and co-host of the ASOM podcast, where he explores themes around leadership, sales, and direct-to-consumer (DTC) strategies. With a strong background in consumer goods and technology, he combines data-driven insights with hands-on experience. His content often highlights practical lessons learned in business, from hiring decisions to customer experience improvements. Roman has built a professional brand rooted in clarity, credibility, and consistency.

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He rose to prominence by openly addressing flawed sales outreach methods and industry inefficiencies, turning LinkedIn into his primary platform for authentic, results-oriented communication. His signature posts—like the widely-shared "Bad Sales Email Alerts"—offer valuable teaching moments for other professionals. Roman leverages storytelling to engage his audience, focusing not on hype but on the mechanics of growth and leadership. This unique blend of critique and insight has helped him stand out in the B2B creator economy.

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Outside of his professional achievements, Roman frequently touches on themes of work-life balance, leadership culture, and transparency in business. He encourages brands to remain politically neutral, prioritizing broad consumer trust over controversy. His messaging resonates with decision-makers and founders who seek principled, high-performance guidance. By blending personal experience with a sharp editorial lens, Roman creates content that informs as much as it influences.

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John’s network includes some of the most recognized names and brands in e-commerce, including SubSummit, Omnisend, Microsoft, and Klaviyo. He maintains a high level of engagement with fellow CEOs and founders, further reinforcing his status as a trusted industry voice. Roman’s digital presence is not about scale alone—it’s about impact, clarity, and authenticity. Whether on social platforms or behind the mic, he remains a powerful communicator in the modern executive space.

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An Influencer Active on Social Media

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John Roman maintains a strong digital presence, primarily through LinkedIn where he shares high-impact professional insights, complemented by a lighter, conversational presence on X (Twitter).

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John Roman's Social Media Strategy Analysis

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LinkedIn Strategy: Educating Through Executive Insight

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John Roman’s LinkedIn strategy is firmly rooted in thought leadership tailored to e-commerce and B2B professionals. He leverages real-life sales interactions—often exposing poorly crafted pitches—to initiate conversations around effective outreach and leadership standards. His “Bad Sales Email Alert” series has become a recurring content pillar, offering both humor and practical lessons. This transparency builds trust and credibility among his growing professional audience.

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He posts consistently—25 times per month—maintaining a daily rhythm that his audience has come to expect, usually publishing at 8 AM. His posts balance critique with constructive takeaways, often ending with questions or insights that spark meaningful engagement. Rather than relying on viral trends, Roman carves out space for authentic, experience-based narratives. This steady approach supports long-term follower retention and trust.

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His visual content—screenshots of emails, product packaging, and internal notes—complements his commentary and adds a layer of proof to his posts. This tactic not only increases engagement but also positions him as a credible voice documenting the realities of modern business. Unlike influencers who operate in hypotheticals, Roman brings real scenarios to the forefront, making his content both educational and actionable. This hands-on storytelling style resonates particularly well with founders, sales professionals, and marketing leaders.

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Overall, his LinkedIn serves as both a professional journal and public learning platform. By remaining politically neutral and focused on value delivery, he avoids controversy while maintaining relevance. His mix of personal reflections, professional analysis, and sales critiques has earned him a place among the top 2% of LinkedIn creators in the U.S. With a high brand safety rating and a strong engagement rate, his profile is a prime space for B2B partnerships.

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• Username: @john-roman
• Influence Score: 88.4/100
• Followers: 9.2K
• Activity: 25 posts/month
• Engagement Rate: 0.64%
• Growth: +3.13% (past 30 days)
• Average Engagement: 59
• Posting Habits: Every day at 8 AM EST

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X (Twitter) Strategy: Personality-Driven B2B Commentary

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While John Roman’s LinkedIn is sharply focused on business strategy, his X (Twitter) feed adds a more human layer to his brand. Here, he shares behind-the-scenes content—from conference trips to light team banter—giving followers a glimpse of the person behind the CEO title. His tone is casual and witty, making it easier for audiences to engage with him informally. This makes Twitter a complementary space that humanizes his professional identity.

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Roman’s tweets span from short business commentary to humorous takes on DTC misconceptions and startup culture. He doesn’t chase viral formats or hashtags; instead, he sticks to brief but meaningful statements that reflect his values and experience. He occasionally comments on industry news or events like Shoptalk, adding timely relevance to his content. His strategy here is about staying present and personable—not dominating, but maintaining visibility.

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With a posting rhythm of around 5.2 tweets per week, Roman keeps his presence consistent but not overwhelming. His audience on X is smaller but highly aligned with his niche, contributing to quality engagement over quantity. Although the average tweet engagement is modest, it adds to his broader influence ecosystem, especially among peers and fellow founders. His tweets reinforce themes from LinkedIn but in a lighter, more digestible format.

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In essence, Roman uses Twitter to maintain community ties, share spontaneous thoughts, and stay culturally in-tune with the e-commerce space. It’s a platform where he amplifies his personal voice rather than purely professional insights. His activity here may not drive major reach, but it solidifies his role as an accessible, well-rounded leader. For brands, this makes him a multidimensional partner with both executive gravity and relatable tone.

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• Username: @johnmroman
• Influence Score: 62.6/100
• Followers: 1.9K
• Activity: 5.2 tweets/week
• Engagement Rate: 0.37%
• Growth: +0.39% (past 30 days)
• Average Engagement: 7
• Posting Habits: Every day at 8 AM EST

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John Roman's Social Media Influence Summary

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John Roman ranks among the top 2% of LinkedIn creators in the United States and the top 5% of CEOs and tech leaders, making him a standout voice in the B2B and e-commerce space.

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Learn more about the Favikon Methodology here

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Content Strategy: Tactical, Opinionated, and Sales-Savvy

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John Roman’s content strategy is rooted in tactical storytelling. His most engaging posts break down real-world experiences—be it a poorly executed sales pitch or a leadership dilemma—turning them into teachable moments. His “BAD SALES EMAIL ALERT” posts are particularly popular, often going viral in his niche by calling out lazy or unethical B2B outreach tactics.

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Reachability and Partnerships

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John Roman is highly accessible for the right brands. His professional tone, content cadence, and clear boundaries around brand neutrality make him an ideal collaborator for companies in consumer goods, tech, and e-commerce strategy. With strong past associations—including SubSummit, Omnisend, and Nacelle—Roman is likely to accept partnerships that align with his content values: real, practical, and relevant to leaders and DTC strategists.

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The estimated post rate ranges between $330 - $404, a fair value for a creator whose content yields strong engagement and high brand safety. His partnership history also suggests a strong preference for long-term, value-aligned collaborations over one-off product placements.

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Conclusion: The Executive Content Creator E-commerce Needs

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John Roman stands out not because he chases trends, but because he sets the standard for strategic, professional content in the e-commerce world. His blend of thoughtful commentary, consistent publishing, and laser-sharp focus on brand-safe storytelling positions him as a model executive influencer.

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