Who is Jojo Scarlotta?

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Jojo Scarlotta: Turning Reality TV Fame into Relatable Family Entertainment

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Jojo Scarlotta rose to public attention through his appearance on Netflix’s The Circle Season 7, where his bold personality and close bond with his twin brother, Nicky Scarlotta, quickly made him a fan favorite. Known for his fast-talking humor and dramatic delivery, Jojo stood out in a cast of creators by consistently leaning into real-time audience interaction. His off-screen charisma carried seamlessly onto social media, where he now thrives independently.

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Post-show, Jojo transitioned into full-time content creation, frequently sharing unscripted skits, sibling roasts, and day-in-the-life updates with his family. His Instagram and TikTok feeds are built around spontaneous filming, unfiltered edits, and exaggerated reactions that reflect his signature New York tone. His content often mimics the vibe of a FaceTime call, filled with chaotic banter and punchline timing. This rawness is his brand—not a byproduct.

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Unlike creators who chase trends, Jojo leans into Scarlotta family lore, using recurring themes and inside jokes that keep followers invested in his world. His twin Nicky appears in nearly every post, while family members like Joe Scarlotta Sr. and others form a recurring cast. This strategy turns each video into an episode, with followers tuning in for familiar faces and dynamics. His twin-centric content has become a defining signature.

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Outside the content, Jojo maintains relationships with Netflix and niche fan bases like Talkin’ Yanks and the New York Giants community. He maintains a strong posting rhythm—twice a day—and relies on direct communication with fans to sustain interest. His voice is casual, politically uninvolved, and always leaning toward humor. With consistency and personality, Jojo has built a creator brand rooted in family, pace, and relatability.

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An Influencer Active on Social Media

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Jojo Scarlotta reaches over 1 million followers through fast-paced, family-driven comedy and high-volume content across TikTok and Instagram.

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Jojo's Social Media Strategy Analysis

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TikTok: Quickfire Family Humor and Personal Branding

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Jojo Scarlotta’s TikTok (@jojoscarlotta) thrives on energetic twin humor, chaotic family moments, and Bronx-flavored charisma. His content isn’t built on trends—it’s built on personality-based punchlines and a consistent dynamic with his twin brother Nicky. Whether it’s reenacting a mock argument, calling back to The Circle, or reacting to pop culture in a loud, animated style, Jojo keeps the tone familiar and high-voltage. The gestures, eye contact, and pacing make each video instantly recognizable.

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He maintains a steady upload rhythm of 13 TikToks per month, which gives him enough space to stay active without oversaturating. Unlike creators who hop from one trend to the next, Jojo sticks to Scarlotta-specific inside jokes and recurring skits. These might include challenges launched mid-conversation, tag-team rebuttals, or spontaneous “twin tests” with no edits. This consistency in format builds loyalty among followers who know what type of content to expect—and come back for more of that exact vibe.

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While his 0.27% engagement rate might seem modest, the 1.5K interactions and 23.1K views per video suggest a niche but responsive audience. Fans tune in less for virality and more for Jojo’s delivery—direct, conversational, and unpolished. He often addresses viewers head-on with phrases like “Y’all ready?” or “You know what time it is,” making the content feel like a group chat rather than a broadcast. This fan intimacy is a key differentiator for audience retention.

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Jojo usually posts at 9 PM EST, tapping into peak Gen Z and Millennial scrolling hours when users are winding down. His raw, relatable vibe makes TikTok his most authentic platform—there’s no heavy editing or staged scenes. For brands aiming to connect via humor, chaos, or sibling dynamics, this is the ideal entry point. It’s where Jojo is most “himself,” and where his community expects—and embraces—the messiness that defines his comedic brand.

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• ‍Username: @jojoscarlotta‍
• Influence Score: 82.2/100‍
• Followers: 560.2K‍
• Activity: 13 videos/month‍
• Engagement Rate: 0.27%‍
• Growth: 0%‍
• Average Engagement: 1.5K‍
• Posting Habits: Twice a day at 9 AM EST

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Instagram: Daily Humor, Twin Moments, and Reels Recycling

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Jojo’s Instagram (@jojoscarlotta) acts as a visual bridge between his TikTok antics and personal life, offering more curated glimpses of family moments, live events, and brand collabs. He maintains a consistent rhythm with roughly 13 posts per month, blending casual Reels with behind-the-scenes candids and mid-action shots. His content tone is light and inviting, often using emojis or brief captions to spark reactions or community replies. This relaxed yet regular posting pattern reinforces his “one of us” image with fans.

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From a performance standpoint, his Instagram actually outpaces TikTok in engagement. He records a healthy 1.22% engagement rate, averaging 5.7K likes and comments and 143.2K views per post. A big chunk of this traction comes from cross-posted TikTok Reels, which perform well in Instagram’s Explore tab. Strategic tagging of brands like Netflix, Talkin’ Yanks, and regional teams like the Somerset Patriots also boosts his algorithmic reach and builds a network of local and entertainment-based exposure.

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What makes Jojo’s Instagram especially sticky is his talent for weaving in nostalgia and reality TV culture with real-world updates. Whether it’s a throwback clip captioned “ARE WE BACK?” or a fan meetup highlight, his posts make followers feel like part of his ongoing storyline. Fans show up not just for the punchlines but for personal growth arcs, Bronx family scenes, and the familiar twin dynamic with his brother Nicky. This dual appeal keeps engagement sustained beyond trend cycles.

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Jojo typically publishes content around 3 PM EST, likely optimizing for East Coast visibility while capturing momentum during evening scroll hours. Instagram is also where most of his branded visibility lives—whether that’s a formal collab or a tagged shoutout. His high-frequency, high-familiarity style builds a dependable loop of community interaction and brand relevance, making Instagram one of his most effective platforms for both audience loyalty and monetization.

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• ‍Username: @jojoscarlotta‍
• Influence Score: 84/100‍
• Followers: 465.2K‍
• Activity: 13 posts/month‍
• Engagement Rate: 1.22%‍
• Growth: 0%‍
• Average Engagement: 5.7K‍
• Posting Habits: Twice a day at 3 PM EST

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X: Dormant Yet Aligned with Her Voice

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Jojo’s X account (@jojo_scarlotta6) is currently dormant, with no new posts in over 10 days and zero signs of engagement. He has just 1.8K followers, and all key metrics—growth, activity, and interactions—are flatlined. Compared to his high-output strategies on TikTok and Instagram, X appears to be completely deprioritized. The absence of content also means his account isn't being indexed by X’s algorithm for discovery.

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Despite this inactivity, X’s format could actually complement Jojo’s humor style if tapped correctly. His sharp one-liners, exaggerated commentary, and pop culture takes would fit well in short-form tweet threads—especially tied to Yankees baseball, The Circle, or trending family debates. With his natural charisma and fan loyalty, even casual tweets could go viral if backed by his TikTok community.

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One limitation, however, is that Jojo’s audience largely consumes video-based content—loud, expressive, and edited for pacing. This doesn’t translate easily to a text-first environment, especially one that requires wit in under 280 characters. Without a deliberate pivot in tone and strategy, reposting content from other platforms wouldn’t carry the same weight or traction here.

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Still, if Jojo decided to relaunch X with intention, there’s clear potential for sports banter, Bronx humor, or live-reaction campaigns tied to TV shows or cultural events. It could also act as a secondary space for community polls, unfiltered opinions, or brand drops in real-time. But as it stands, X is simply a placeholder—an underused channel that holds no current influence in his creator ecosystem.

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• ‍Username: @jojo_scarlotta6‍
• Influence Score: 8.8/100‍
• Followers: 1.8K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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Jojo Scarlotta’s Social Media Influence Summary

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Jojo Scarlotta earns a Favikon Influence Score of 8,561 points, placing her in the Top 2% in Video Entertainment Worldwide and the Top 4% on Instagram U.S. She ranks #1,582 in Video Entertainment U.S. and #84,864 on Instagram globally, reflecting her steady climb as a family-driven entertainer. These rankings highlight her high activity, loyal following, and consistent impact across entertainment content.

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Learn more about the Favikon Methodology here

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Content Strategy: Twin Banter Meets Unfiltered Family Comedy

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Jojo’s content strategy is anchored in three things: family dynamics, Netflix-fueled fame, and low-fi relatability. Whether filming mid-yell or mid-laugh, she never sacrifices authenticity for polish. Her fans aren’t just watching—they’re part of the joke. What sets her apart is the consistent presence of her twin, Nicky Scarlotta, whose tag count alone exceeds 170. Their chaotic sibling energy gives each video momentum and unpredictability, helping fans return just to see what happens next. This isn’t "curated chaos”—it’s controlled comedy born from real-life bonds.

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Reachability and Partnerships

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Jojo Scarlotta is highly reachable for partnerships through Instagram and TikTok, where he tags brands like Netflix, Talkin’ Yanks, and local teams like the Somerset Patriots. His content often features casual brand integrations layered into family interactions or event appearances. His high posting frequency—twice a day—gives brands multiple daily touchpoints for visibility. Jojo’s approach is direct, with visible captions, verbal mentions, or brand tags embedded in his usual comedic style.

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He maintains a tone that’s cheerful, unfiltered, and apolitical, making him ideal for brands seeking real-world relatability over scripted polish. With most of his content filmed in spontaneous, family-filled settings, collaborations feel natural rather than forced. He also consistently interacts with followers through comments and community-style captions, boosting engagement during brand campaigns. His twin-based content offers unique opportunities for duo activations, especially in sports, entertainment, or sibling-targeted campaigns.

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Conclusion: Turning Family Moments into Cultural Currency

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Jojo Scarlotta has taken her Circle spotlight and turned it into a content strategy grounded in family love, New York humor, and real-time fun. Her twin-powered videos, quick wit, and constant audience engagement make her one of the most entertaining creators in the reality crossover space. For brands and fans alike, Jojo isn’t just relatable—she’s unforgettable.

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