Who is Juliana Chan, PhD?

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Juliana Chan: Empowering Professionals Through LinkedIn and Personal Branding

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Juliana Chan, PhD, is a trailblazing entrepreneur, science communicator, and award-winning leader in the professional development and media space. As the CEO and Publisher of Wildtype Media Group, a leading STEM-focused media company in Asia, Juliana has made significant strides in connecting science and storytelling. Her journey began in academia, where she earned a PhD in Biology from the University of Cambridge, before pivoting to entrepreneurship to empower others through impactful narratives.

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Juliana's achievements have garnered widespread recognition. She was named a LinkedIn Top Voice in 2020 and a Young Global Leader by the World Economic Forum, affirming her influence as a thought leader in personal branding and professional growth. She is also the founder of Asian Scientist Magazine, a groundbreaking publication celebrating scientific achievements in Asia. Her commitment to amplifying underrepresented voices has earned her accolades such as the L’Oréal-UNESCO Fellowship for Women in Science and inclusion in MIT Technology Review’s Innovators Under 35 list.

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Beyond her entrepreneurial ventures, Juliana is a highly sought-after speaker, moderator, and content creator. Her ability to simplify complex topics into relatable, engaging content has established her as a trusted voice among professionals worldwide. Whether speaking on global stages or sharing career tips online, she inspires individuals to rethink their approach to growth, leadership, and branding.

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Juliana’s mission extends through her Find Your Superpower initiative, where she empowers professionals to reinvent themselves and navigate career transitions. Through her social media platforms, newsletter, and coaching, Juliana bridges the gap between education, entertainment, and actionable advice. Her innovative approach has positioned her as a leading authority in career development, personal branding, and audience building.

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Juliana's Influence Across Professional Platforms

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Juliana Chan’s online reach focuses primarily on LinkedIn, Instagram, and TikTok, with LinkedIn leading her presence. Across platforms, her engaging, high-energy content mixes career advice, humor, and relatable stories that captivate audiences.

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LinkedIn: Juliana’s Professional Hub

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Juliana’s primary social media platform is LinkedIn, where she commands a strong following of 97.4K professionals. Her content includes insightful videos, professional advice, and posts that blend humor and relatable experiences.

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Her “LinkedIn-ese” series has become particularly popular, offering witty takes on workplace communication while maintaining professional value. This mix of education and entertainment resonates strongly with her audience, with impressive engagement metrics. She posts consistently, with 25 posts per month at 8 AM, targeting early-morning professionals seeking career insights.

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• Username: @julianachanphd
• Influence Score: 89.8/100
• Followers: 97.4K
• Activity: Recent, 25 posts last month
• Engagement Rate: 0.52%
• Growth: +3.87% (+3.6K followers)
• Average Engagement: 503
• Posting Habits: Everyday at 8 AM

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Instagram: Engaging and Personal Branding

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On Instagram, Juliana reaches 60.4K followers through content that is highly visual and engaging. She uses Instagram Reels to showcase her “LinkedIn-ese” series, a fun and accessible way to offer professional communication tips.

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Her reels often go viral, with average reels reaching 468.2K per video. By posting consistently at 5 PM, she maximizes audience reach during peak engagement hours. Juliana’s Instagram strategy blends professionalism with personality. Her humorous takes on LinkedIn culture resonate particularly well with younger professionals and job seekers.

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• Username: @julianachanphd
• Influence Score: 86/100
• Followers: 60.4K
• Activity: 13 posts last month
• Engagement Rate: 45.86%
• Growth: 0% (stable)
• Average Engagement: 27.7K
• Posting Habits: Everyday at 5 PM

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TikTok: Exploring New Platforms

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Juliana’s TikTok presence, while still growing, reaches 8.6K followers. She shares short, humorous clips offering career advice and relatable workplace scenarios. Though she posts less frequently (twice a month), her TikTok content aligns with her overall brand of making professional development engaging and lighthearted.

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Juliana Chan’s TikTok content style is a refreshing blend of humor, relatability, and professional insights. Her videos, like the “LinkedIn-ese” series, creatively address workplace communication with witty takes that resonate with professionals and job seekers alike. Through short, engaging clips, she simplifies career development concepts while maintaining an approachable and lighthearted tone. This unique combination allows her to connect with younger audiences exploring career growth in an entertaining and accessible format.

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• Username: @julianachanphd
• Influence Score: 58.1/100
• Followers: 8.6K
• Activity: 0.6 videos/week
• Engagement Rate: 3.61%
• Growth: 0%
• Average Engagement: 309
• Posting Habits: Twice a month at 9 PM

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Newsletter: Find Your Superpower

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Juliana’s Find Your Superpower newsletter is a key pillar of her influence, with over 46,000 subscribers. Released weekly every Sunday morning, the newsletter focuses on empowering professionals to transition careers, reinvent themselves, and build a strong personal brand.

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Subscribers benefit from curated career advice, personal anecdotes, and actionable steps to unlock their “superpowers” in the professional world. Additionally, Juliana offers exclusive access to her free WhatsApp channel and discounts for her Brand Builder Mastermind community. Her newsletter has become a trusted resource for ambitious individuals navigating career changes, offering clarity and motivation through well-crafted content.

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Social Media Influence Through Rankings and Authority

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Juliana Chan holds an impressive Favikon Authority Score of 8,680, ranking her as a Prominent Figure Online. She is the #1 creator in Singapore for Marketing & Sales, cementing her position as a leading expert in personal branding and audience building. Across all platforms, her consistent growth (+2.23% overall) highlights her ability to adapt content strategies to audience preferences.

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Content Strategy: The Perfect Blend of Humor, Insight, and Value

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Juliana’s content strategy is centered around relatability, humor, and actionable value. Her viral “LinkedIn-ese” series humorously tackles workplace communication while offering genuine professional advice. By blending humor with insight, she creates a highly shareable and impactful content style.

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She maintains consistency across platforms, posting tailored content for each audience. On LinkedIn, videos dominate her strategy, while Instagram Reels cater to younger demographics. Her TikTok presence showcases potential for growth as she explores new formats. Through her newsletter and social media, Juliana balances authenticity and authority, creating a cohesive brand that resonates with diverse professionals.

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Reachability and Partnerships

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Juliana’s reachability is marked as normal, with an estimated sponsored post cost of $3.8K. Her approachable style and engaging content make her a prime candidate for partnerships in personal branding, professional development, and career services sectors. She collaborates seamlessly with brands looking to tap into audiences interested in career growth, leadership, and STEM-focused initiatives.

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Juliana Chan’s creator network includes an impressive lineup of industry leaders and notable professionals across business, careers, and personal branding. Figures like Chris Do, a leading creative business coach, and Amanda Cua, the founder of Backscoop, showcase a diverse circle of innovators. Prominent voices such as Crystal Lim-Lange, a CEO and author, and Chuen Chuen Yeo, a leadership coach, bring expertise in leadership and professional growth. Brands and thought leaders from industries spanning marketing, startups, and careers highlight Juliana’s strong influence and connections within the global professional community.

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Conclusion: A Visionary Leader Shaping Modern Professional Development

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Juliana Chan has established herself as a trailblazer in personal branding and career empowerment. With a unique ability to mix humor, relatability, and actionable insights, she inspires a global audience to “find their superpower.” As the #1 creator in Singapore for Marketing & Sales, her influence spans LinkedIn, Instagram, and beyond. Whether through viral videos, her popular newsletter, or her innovative content strategy, Juliana continues to redefine professional success in the digital age.

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