Who is Juliana Luziê?

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Juliana Luziê: Redefining Inclusive Beauty with Vibrance and Faith

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Juliana Luziê is a Brazilian beauty and lifestyle creator whose content shines a spotlight on makeup designed for dark skin. She combines product expertise with deeply personal storytelling, often linking beauty with her Christian faith. Whether testing foundation ranges or joking about everyday beauty struggles, Juliana’s delivery is grounded, warm, and deeply human. Her voice is both celebratory and intentional.

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Known for her dynamic tutorials and brand collaborations, she has worked with major players like L’Oréal Paris, Fenty Beauty, and Natura Brasil. But Juliana isn’t just a brand mouthpiece—she critically evaluates shade ranges and openly celebrates brands that prioritize diversity. This makes her a trusted source for underrepresented consumers seeking transparency and cultural fluency in the beauty industry.

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Her content is primarily in Portuguese and tailored for Brazilian audiences, but the themes she explores—visibility, confidence, and belonging—resonate globally. She’s also deeply engaged with her audience, responding to comments and frequently integrating follower suggestions into her content. Whether through prayer, product breakdowns, or comedic sketches, Juliana speaks directly to her community.

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Her content stands out for its blend of technical precision and emotional authenticity. She’s not performing beauty—she’s living it as a joyful, sometimes messy, deeply human part of life. That’s why her videos don’t just teach—they connect.

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An Influencer Active on Social Media

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Juliana maintains a strong multi-platform presence with TikTok as her largest platform, followed closely by Instagram, then YouTube Shorts for product breakdowns and review content.

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Juliana Luziê's Social Media Strategy Analysis

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TikTok Strategy: Educational, Culturally Aware, and Undeniably Personal

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Juliana’s TikTok strategy centers on direct, no-frills education for dark-skinned makeup users. She doesn’t just swatch products—she explains how and why they work (or don’t) for her skin tone, often calling out formulas that lack pigment depth or undertones suitable for Black Brazilian women. Her video about MASCAOV base and concealer, for instance, delivers both product review and shade representation critique in under a minute.

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Her most compelling TikToks merge humor with beauty education. In one video, she makes a joke about nearsighted makeup application while reviewing a blush—this is classic Juliana: humorous, self-deprecating, and sharp in product feedback. These videos resonate because they reflect real-life frustrations her audience also faces, turning everyday problems into moments of community and laughter.

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She doesn’t overuse filters or editing tricks. Her lighting is consistent and her delivery raw, which allows her audience to trust what they see on-screen. This is especially important for a creator reviewing products for dark skin, where lighting distortion can misrepresent shades. Her camera work is tight, close-up, and focused on application, not aesthetics.

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Despite modest engagement percentages, her average view count of over 265K per video shows strong viewer retention and interest. Her daily posting at 5 PM suggests she’s tapping into early risers in Brazil—likely a mix of working-class viewers and mothers who start their days early. Her schedule, like her tone, is tailored to the rhythm of her community.

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• Username: @julianaluziee
• Influence Score: 86.6/100
• Followers: 1.3M
• Activity: 6.6 videos/week
• Engagement Rate: 0.58%
• Growth: 0%
• Average Engagement: 7.6K
• Posting Habits: Everyday at 5 PM EST

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Instagram Strategy: Affirmative, Faithful, and Product-Integrated

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On Instagram, Juliana’s content leans heavily into emotional relatability and viewer affirmation. She uses the platform to express feelings—missing her audience, celebrating small joys, or marveling at a brand collab—all in her distinct, playful tone. A recent Reel starts with “Mais alguém???” and ends with dozens of laughing emojis. It’s not a beauty tip—it’s a mood check-in.

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Juliana's captions feel like short journal entries. Even when promoting a product, she doesn’t default to brand-speak. In a post featuring @marimaria, she praises the brand’s fruit-inspired packaging while reflecting on her personal excitement. That blend of wonder and warmth gives her content a sincerity most sponsored posts lack. Her collabs never feel forced—they read as moments she wants to share.

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She’s intentional about outdoor settings, earthy tones, and natural textures in her posts. It mirrors her broader brand of faith, self-acceptance, and celebration of melanin-rich beauty. Her community is highly reactive: one Reel pulled 1.9M views and over 161K likes, showing just how deeply her storytelling resonates when aligned with strong visuals and cultural cues.

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Her daily posting schedule at 5 PM aligns with her TikTok habits, suggesting a cohesive content rhythm across platforms. While her follower growth dipped slightly, her engagement holds steady, proving she’s cultivated a loyal audience who shows up for more than just aesthetic appeal—they’re there for her voice and values.

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• Username: @julianaluziee
• Influence Score: 79.9/100
• Followers: 1.1M
• Activity: 12 posts/month
• Engagement Rate: 0.66%
• Growth: -0.15%
• Average Engagement: 7.1K
• Posting Habits: Everyday at 5 PM EST

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YouTube Shorts Strategy: Compact Reviews with Conversational Clarity

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Juliana’s YouTube Shorts are short-format product reviews shot with clarity and focus. Here, she speaks slightly slower, often holding the product up and giving her unfiltered reaction. A standout example is her breakdown of the Fenty Beauty x Maybelline combo—she doesn’t just list her opinion, she explains how the combo performs across specific facial zones. It’s diagnostic, not promotional.

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Unlike her TikTok content, which includes cultural jokes and faster edits, YouTube is where she speaks like a teacher. She uses full sentences, product terminology, and soft inflection to create a more tutorial-like atmosphere. This platform feels like an archive of trusted takes rather than a trending feed. Her calm delivery adds to her authority, particularly when reviewing bronzers for dark skin or lip products for undertones.

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The backgrounds are always neutral—plain walls or white backdrops—keeping the focus solely on the product and her skin. That minimalism helps viewers compare shades without lighting interference, a detail that’s especially important for her niche. She avoids sensationalism or clickbait; instead, she relies on consistency and clear demonstration.

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Although her engagement is lower here (0.17%), her audience treats this platform as a reliable reference point, not an entertainment stream. With 4.7 videos per month, her YouTube presence is deliberate, not frequent. Still, her positioning on Shorts provides a unique long-tail value—content that stays relevant for months to consumers actively searching for product validation by someone who looks like them.

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• Username: @julianaluziee
• Influence Score: 73.1/100
• Followers: 348K
• Activity: 4.7 videos/month
• Engagement Rate: 0.17%
• Growth: 0%
• Average Engagement: 584
• Posting Habits: Once a week at 8 PM EST

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Juliana Luziê's Social Media Influence Summary

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Juliana holds an influence score of 8,823 pts, placing her firmly in the Top 1% for Makeup influencers in Brazil and Top 3% on TikTok nationally. She ranks #56 in Makeup · Brazil and #640 worldwide—highlighting her exceptional reach in a niche that still lacks full representation.

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Learn more about the Favikon Methodology here

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Content Strategy: Visibility, Voice, and Value

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Juliana’s strategy rests on three pillars: visibility for dark-skinned consumers, a consistent voice rooted in faith and humor, and valuable product insights. She builds community not just through likes but through moments—laughing at common struggles, sharing frustrations with shade ranges, and offering grace through prayer and vulnerability.

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Reachability and Partnerships

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Juliana is highly brand-partnership ready, especially for companies prioritizing inclusivity, faith-based markets, or Brazilian consumers. She has tagged L’Oréal nine times, Fenty Beauty seven times, and Natura five times—showing existing relationships and a trusted integration style. The Favikon "Campaign Ripeness" indicator confirms she is open to collaborations, especially sponsored posts and product reviews.

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With an estimated rate between $9K and $22.5K per post, Juliana offers brand-safe, bright-toned, minimal-political content that’s tailored for longevity and connection—not just fleeting attention.

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Conclusion: Juliana Luziê Is Changing the Beauty Conversation in Brazil

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Juliana Luziê is far more than a beauty influencer—she’s a cultural translator, a faith-driven voice, and a tireless advocate for dark-skinned visibility in the beauty world. Her blend of humor, honesty, and technical depth places her in a league of her own. She isn’t performing diversity—she is living proof of its importance.

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