Who is Vandressa Ribeiro?

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Vandressa Ribeiro: Empowering Mothers and Celebrating Natural Beauty Through Real-Life Storytelling

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Vandressa Ribeiro is a Brazilian lifestyle creator and founder of Hiven Cosméticos, best known for her authenticity and natural approach to content. She documents her life through videos that celebrate motherhood, showcase curly hair routines, and embrace the highs and lows of parenting. Her followers are drawn to her candid storytelling and the way she blends her personal journey with helpful advice.

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As a mother of young children, Vandressa often shares deeply emotional content—such as home birth stories and postpartum reflections—that resonates widely. Whether she’s walking her audience through a hospital visit or celebrating her babies’ milestones, her storytelling is rooted in lived experience. Her softness, honesty, and gentle delivery build emotional connection at scale.

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She’s particularly influential on YouTube and Instagram, where she pairs informative beauty and parenting content with raw, unscripted family life. Her presence feels grounded, and her digital voice speaks directly to Portuguese-speaking women seeking encouragement and representation. She’s more than a creator—she’s a relatable big sister figure for her audience.

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Vandressa has collaborated with major brands like Amazon Brasil, Electrolux Brasil, and Salinas Maragogi, and she does so without compromising her tone or values. Her partnerships seamlessly integrate into her narrative, often appearing as tools she uses in daily routines rather than as forced promotions.

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An Influencer Active on Social Media

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With a presence on four platforms and a community of over 3.5 million combined followers, Vandressa blends long-form storytelling, visual inspiration, and parental reflection across her channels.

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Vandressa Ribeiro's Social Media Strategy Analysis

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YouTube Strategy: Deep Storytelling Rooted in Motherhood

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YouTube is Vandressa’s most powerful storytelling platform, where she shares raw, emotional content centered on childbirth, motherhood, and family. Her most impactful videos—like home birth vlogs—have garnered hundreds of thousands of views. These are not just personal moments, but structured narratives that walk viewers through real experiences. They foster deep emotional connections with her audience.

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Her visual presentation is soft and intimate, often showing vulnerable moments like labor, newborn care, or family milestones. Her calm tone and natural delivery make the content accessible and comforting, especially for fellow mothers. Her authenticity draws in viewers looking for genuine support or shared experience. She becomes a trusted voice in sensitive areas.

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Though her posting frequency is low (around 1–2 videos per month), her videos are long-lasting and continue performing well over time. She leverages emotionally resonant titles and thumbnails that stand out in a crowded space. This approach ensures her content stays relevant beyond initial publication. She prioritizes meaning over volume.

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Vandressa’s YouTube success lies in depth, not virality. She doesn’t chase trends but instead documents life events that matter. This gives her credibility and establishes her as a storyteller rather than just a content generator. For brands in family wellness, parenting, or personal care, it’s an ideal platform for long-form collaboration.

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• Username: @vandressarib
• Influence Score: 82.3/100
• Followers: 2.4M
• Activity: 1.4 videos/month
• Engagement Rate: 0.97%
• Growth: 0%
• Average Engagement: 23.3K
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Intimate Moments in a Visual Diary

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On Instagram, Vandressa shares personal snapshots of her daily life as a mother and woman. Her feed blends family portraits, maternity reflections, and subtle brand integrations. Each post is curated to feel genuine and softly lit, enhancing a sense of comfort and closeness. She tells stories not just through captions, but with carefully composed visuals.

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She posts roughly three times per month, keeping the feed light but impactful. Her high-performing posts often include Reels of her children or updates on her motherhood journey. She maintains a steady engagement rate by focusing on quality and emotion over quantity. Every post feels intentional rather than routine.

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Her Instagram tone is poetic and gentle, often using Portuguese phrases that add cultural intimacy. Posts like “28 dias vivendo amor triplicado” reveal her emotional transparency. This cultural and emotional specificity gives her Brazilian followers a strong sense of belonging. It’s a space where vulnerability is not only allowed, but welcomed.

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Instagram also functions as a partnership platform where she features products seamlessly integrated into her lifestyle. Whether it's a brand she uses in her home or during family outings, the promotion feels organic. This approach makes her a reliable partner for motherhood, wellness, and home brands seeking authenticity.

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• Username: @vandressarib
• Influence Score: 80.4/100
• Followers: 989.2K
• Activity: 3 posts/month
• Engagement Rate: 2.06%
• Growth: -0.38%
• Average Engagement: 20.4K
• Posting Habits: Once a week at 6 PM EST

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TikTok Strategy: Quick Wins with Curly Hair and Kids

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On TikTok, Vandressa shifts focus slightly toward beauty tutorials and quick family clips, targeting users looking for short-form value. She shares her curly hair care routines, including detangling, styling, and product recommendations. These how-to videos are easy to follow and appeal strongly to women with similar hair types. Her authenticity and results-driven approach make her tips trusted.

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She posts roughly once a week, aligning with TikTok’s fast-paced algorithm while maintaining quality. Her videos blend practicality with warmth, often featuring her children in funny or relatable moments. From hair tutorials to sibling affection clips, she balances parenting and beauty without switching personas. The consistency in tone reinforces her identity across platforms.

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Her visuals are simple, often filmed at home without elaborate staging or editing. This aesthetic fits naturally within her brand of honesty and simplicity. The content feels accessible—viewers can recreate her hair tips or relate to the messy moments with kids. This relatability drives meaningful engagement even on a fast-moving app.

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TikTok also broadens her reach to younger demographics, including women seeking natural hair care guidance. It allows her to showcase a different side of her brand—less reflective, more playful and actionable. While it’s not her deepest platform emotionally, it’s an effective space to deliver utility and maintain relevance.

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• Username: @vandressarib
• Influence Score: 86.5/100
• Followers: 373.3K
• Activity: 1 video/week
• Engagement Rate: 1.1%
• Growth: +0.07%
• Average Engagement: 4.1K
• Posting Habits: Once a week at 12 PM EST

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Twitter Strategy: A Dormant Platform with Identity Roots

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Vandressa Ribeiro’s Twitter (@vandressarib) is no longer an active part of her content strategy but still reflects her personal branding roots. Her bio—“Eu sou o que a Bíblia diz que eu sou!”—shares a faith-driven identity that reinforces her authenticity across platforms. With only 6.2K followers and no posts in the last three years, it serves more as a static profile than an engagement channel. Despite the inactivity, her Twitter banner and profile maintain visual consistency with her other accounts.

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Though her presence here is minimal, it once played a role in anchoring her as a well-rounded creator with strong personal values. Given her growth on other platforms, reviving Twitter could offer a chance to engage a different audience segment through bite-sized reflections, motherhood updates, or even spiritual encouragement. For now, it remains a legacy page that complements her story, but holds no strategic weight in her current creator ecosystem.

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• Username: @vandressarib
• Influence Score: 7.1/100
• Followers: 6.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.1%
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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Vandressa Ribeiro's Social Media Influence Summary

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Vandressa Ribeiro ranks in the top 1% for Motherhood creators in Brazil and holds a global top 3% position on TikTok, reflecting her strong influence in family and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty Meets Intimacy

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Vandressa’s content is a mix of educational tutorials, emotional motherhood stories, and family milestones. Her tone is bright, safe, and non-political, with very high brand safety ratings. Her storytelling, especially around childbirth and parenting, fosters trust and vulnerability in her community.

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Reachability and Partnerships

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Vandressa is easily reachable for partnerships, particularly on Instagram and YouTube where she tags brands and integrates products into her lifestyle. Collaborations with Amazon Brasil, Electrolux Brasil, and Salinas Maragogi reflect her preference for family-friendly, practical, and home-focused brands.

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Her content naturally incorporates product mentions without disrupting her narrative. Whether showcasing a brand during her morning routine or in the background of a birth story, her integration style is seamless, personal, and authentic.

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Conclusion: Nurturing Digital Influence Through Honesty, Heritage, and Heart

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Vandressa Ribeiro is one of Brazil’s most heartfelt creators—sharing her life as a mother and advocate with grace and emotional depth. Her storytelling is her superpower, and she uses it to empower other women navigating motherhood, beauty, and identity.

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