Who is Farkile?

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Farkile: Empowering Beauty and Healing Through Personal Storytelling and Curly Hair Advocacy

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Farkile is a beauty and lifestyle creator based in Brazil, whose platform is rooted in honesty, resilience, and self-care. She built her presence by documenting her curly hair journey and later expanded into deeply personal content—most notably, her diagnosis and experience with thyroid cancer. Unlike creators who stick to curated aesthetics, Farkile balances visual appeal with vulnerability, offering her audience both style and substance.

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As the founder of Hiven Cosmetics, she brings both consumer insight and creator authenticity to her content. Her brand speaks directly to curly-haired women, and her social content supports that mission. She’s not afraid to talk about setbacks, from health challenges to personal growth, and that’s part of her strength. Every video or caption reads like a conversation with a friend—never distant or filtered.

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Farkile’s audience is predominantly Portuguese-speaking women from Brazil who follow her not only for product tips but for personal advice and emotional encouragement. She creates content that meets her audience where they are—emotionally and practically. Whether she's vlogging a medical appointment or posting a hair tutorial, it all ties back to her central message: beauty starts with truth.

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Her ability to integrate brand partnerships with Soul Power Brasil and Amarante without disrupting her authenticity has made her a favorite among beauty and wellness brands. Every product she shares is presented in a real context—used in her home, during travel, or in her routines—not as a promotional interruption, but as part of her everyday life.

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An Influencer Active on Social Media

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With over 3.4 million followers across platforms, Farkile maintains strong visibility and engagement across Instagram, TikTok, and YouTube, each supporting a different facet of her story-driven brand.

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Farkile's Social Media Strategy Analysis

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Instagram Strategy: Heartfelt Storytelling Meets High-Impact Beauty Content

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Farkile uses Instagram as her primary storytelling canvas, balancing vulnerability with confidence. From beauty tutorials to life reflections, her Reels create emotional connection while remaining visually polished. Posts are often deeply personal—her caption on delayed motherhood due to illness is a standout. This balance of polished visuals and real emotions sets her apart from more superficial creators.

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She has honed the timing and pacing of her posts, consistently uploading twice a week around 6 PM, when engagement peaks. Rather than chasing trends, her Reels are rooted in her own life—her relationships, health journey, or daily routines. Posts like her “3 conselhos antes do câncer” are powerful not because they’re viral, but because they’re vulnerable. This makes Instagram a space where followers feel seen and understood.

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Farkile also uses Instagram as her go-to platform for brand collaborations. Her integration of Soul Power Brasil, Amarante, and Japaratinga Resort feels natural because it fits her storytelling format. Instead of generic product placements, she uses and speaks about these items in context—vacations, routines, and care rituals. This subtlety enhances trust with her audience and with brands.

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Visually, her feed maintains soft lighting, gentle filters, and clean compositions—intimate yet refined. Even when discussing heavy topics, she keeps her aesthetic consistent, inviting rather than overwhelming. Her strength on Instagram lies in authenticity, consistency, and emotional resonance—making it her most powerful platform by far.

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• Username: @farkile
• Influence Score: 89/100
• Followers: 1.2M
• Activity: 7 posts/month
• Engagement Rate: 1.25%
• Growth: +0.53%
• Average Engagement: 15.2K
• Posting Habits: Twice a week at 6 PM EST

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TikTok Strategy: Real Life in 60 Seconds—Faith, Humor, and Healing

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On TikTok, Farkile’s strategy centers on spontaneous, slice-of-life moments that reinforce her emotional and spiritual brand. Her tone remains consistent with her Instagram, but the delivery is more relaxed—often voiceovers, raw cuts, or trending audio synced with meaningful moments. Her most impactful posts, like her faith-driven reflections post-surgery, feel both intimate and universal.

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She posts around twice a week, typically in the early morning, and engages her audience through emotional relatability and vulnerability. Videos are captioned with prayerful affirmations, relationship vignettes, or short curly hair care tips—making her feed a blend of faith, family, and beauty. Her TikTok is not strategy-heavy but intentional, designed to keep her grounded and relevant in daily life discourse.

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Farkile leverages the vertical, short-form format to reinforce her identity in 15–60 seconds. A video showing her emotional moment in Monte Verde garnered nearly 500K views—demonstrating how even low-effort clips, when deeply human, perform. Her TikTok feels like a casual window into her life, not a curated highlight reel, which resonates with a Gen Z and Millennial mix.

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This platform also helps her reach newer audiences, especially those discovering her through hashtags related to spirituality, illness recovery, and curly hair care. It broadens her base without diluting her brand. Brands that want to co-create relatable, emotionally anchored content can benefit greatly from Farkile’s TikTok authenticity.

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• Username: @farkile
• Influence Score: 85.7/100
• Followers: 694.1K
• Activity: 1.8 videos/week
• Engagement Rate: 1.67%
• Growth: +0.11%
• Average Engagement: 11.6K
• Posting Habits: Twice a week at 5 PM EST

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YouTube Strategy: Long-Form Vlogging With Emotional Depth

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Farkile’s YouTube presence is built on documented vulnerability, where long-form vlogs offer space for reflection and storytelling that can’t fit into short-form posts. Though she posts less frequently here, the platform plays a key archival role. Her videos—like apartment tours or “2 days with me” vlogs—capture her multidimensional life, from domestic spaces to medical consultations.

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While she only posts around 1.2 videos per month, each piece is thoughtfully composed and emotionally anchored. Her visual style is soft and natural, her pacing slow and conversational. Unlike many creators who chase monetized views, Farkile treats YouTube like a public diary. It’s less about reach and more about depth—and that resonates with her loyal core audience.

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The emotional range she displays—transitioning from humor to health reflection within the same video—builds intimacy. Even without high production value, these videos feel cinematic in their personal impact. A vlog titled “We’re moving to a new apartment!” got over 21K views, not because of virality, but because of the genuine interest in her life progression.

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For brands, YouTube is ideal for deeper integrations: product reviews, beauty rituals, or travel partnerships can be layered into lifestyle vlogs naturally. While this channel isn’t her fastest-growing, it remains a valuable long-form platform that enhances the emotional arc of her creator brand.

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• Username: @Farkile
• Influence Score: 63.6/100
• Followers: 1.5M
• Activity: 1.2 videos/month
• Engagement Rate: 0.11%
• Growth: 0%
• Average Engagement: 1.6K
• Posting Habits: Once a year at 8 PM EST

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Twitter: Dormant but Aligned With Her Personal Brand

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Though no longer active on Twitter, Farkile’s account (@farkilee) still holds 15.4K followers and reflects her early digital identity. Her bio and visuals are consistent with her current brand image, emphasizing natural beauty and resilience. However, no tweets have been posted in six years.

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Twitter remains dormant, but given her emotionally driven messaging, it could be revived to offer short inspirational messages, quotes, or health updates. For now, it serves as a legacy page with minimal strategic value.

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• Username: @farkilee
• Influence Score: 8.4/100
• Followers: 15.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.08%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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Farkile's Social Media Influence Summary

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Farkile ranks in the top 1% of Instagram and beauty bloggers in Brazil, and is among the top 2% of beauty bloggers worldwide, reflecting her high authority and deep audience trust in the beauty and lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Vulnerability, Value, and Visual Consistency

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Farkile’s content strategy is grounded in emotional truth and visual harmony. She creates space for reflection, healing, and education—whether it’s about a health diagnosis or a hair styling routine. Her tone is consistently positive, her political presence is minimal, and her brand safety score is among the highest.

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Reachability and Partnerships

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Farkile is highly reachable for partnerships, with a clear pattern of collaboration across Instagram and TikTok. Brands like Soul Power Brasil and Amarante have worked with her on multiple occasions, showing long-term synergy. She tags, integrates, and promotes with care—not as a spokesperson, but as a user.

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Her audience trusts her because she doesn’t oversell. Every partnership is introduced through personal use, often backed by routines, vlogs, or heartfelt moments. This authenticity makes her a standout choice for beauty, wellness, and lifestyle campaigns.

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Concluison: Healing Through Content, One Story at a Time

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Farkile isn’t just a beauty creator—she’s a voice of emotional resilience, cultural pride, and personal transformation. Her content resonates because it’s real. And in today’s influencer world, that’s what leaves a lasting impact.

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