Who is Kassie Marie?

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Kassie Marie: Bringing Family Fun and Pranks to Life with Authentic Humor

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Kassie Marie built her audience around a clear focus: motherhood with a comedic twist. Her videos often feature playful pranks, parenting struggles, and spontaneous moments with her son—turning the chaos of daily life into binge-worthy content. This direct lens into her personal world gives her audience a sense of familiarity, making her posts feel like an ongoing family sitcom. It's this fusion of entertainment and parenting that sets her apart from traditional family influencers.

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Rather than producing polished, aspirational content, Kassie leans into raw, humorous storytelling. Her catchphrase, “Welcome to the family!!!,” doubles as both a channel slogan and an open invitation to join her digital household. That tone—casual, warm, and slightly chaotic—has helped her develop high loyalty from viewers who don’t just watch her but feel part of her world. It's a creator-viewer dynamic built less on trends and more on consistent personality.

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Kassie’s success is tied closely to her ability to amplify small moments into viral narratives. From joking about her son’s reactions to home life challenges, to setting up skits that mirror everyday parenting dilemmas, she taps into shared experiences. But she also keeps the humor highly specific—her son is often a co-star, not a prop, which maintains authenticity. The family angle never feels forced; it’s central to her format.

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She also avoids heavy editing or overly curated aesthetics, choosing instead to focus on timing, reactions, and natural expressions. That decision makes her content accessible and easy to consume, especially for viewers watching casually on mobile. Her ability to keep things fast-paced but emotionally grounded gives her content high replay value. Kassie isn’t just documenting motherhood—she’s performing it with humor and intention.

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An Influencer Active on Social Media

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Kassie Marie has built an impressive cross-platform presence, with a dominant following on TikTok and growing support on Instagram and YouTube. She posts regularly, with a consistent 7 PM EST schedule and up to 4 TikTok videos per week.

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Kassie's Social Media Strategy Analysis

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TikTok: Where the Fun Begins

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Kassie Marie’s TikTok is her core channel, where she’s built a loyal following of 2.9M fans. Her content thrives on lighthearted pranks, skits, and family-centric humor—especially moments with her son, which consistently drive views and shares. Posting every day at 7 PM EST, she maintains a consistent rhythm that keeps her community engaged. Her strongest-performing videos often blend relatable parenting chaos with comedic edits.

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She posts 4 videos per week, and her engagement rate of 0.35% translates to roughly 10.2K likes and 121.2K views per post. Her TikTok account scores an impressive 85.8/100, placing her in the Top 6% in the U.S. and Top 3% worldwide. Despite no recent follower growth, her content continues to attract attention organically. Her brand safety and positivity ratings make her highly suitable for family-focused sponsorships.

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Unlike creators who rely on viral trends, Kassie’s TikToks stick to her niche: mother-son comedy rooted in everyday life. That consistent theme builds trust, particularly with moms and Gen Z viewers who value authentic family creators. She rarely diverts from this format, making her content immediately recognizable in-feed. Her content feels more like a running sitcom than random TikToks, which helps with long-term audience retention.

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TikTok is also where brands are most likely to connect with her. Her past posts have included family product mentions that feel native and humorous. As long as the product can be worked into a short, funny, or “mom moment,” it fits her aesthetic. Her delivery is casual, with expressive body language and strong punchlines that keep performance metrics high even without heavy editing.

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• ‍Username: @kassiemariee‍
• Influence Score: 85.8/100‍
• Followers: 2.9M‍
• Activity: 4 videos/week‍
• Engagement Rate: 0.35%‍
• Growth: 0%‍
• Average Engagement: 10.2K‍
• Posting Habits: Everyday at 7 PM EST

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Instagram: Visual Snaps and Skit Teasers

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On Instagram, Kassie blends curated fashion posts, family snapshots, and behind-the-scenes content. Her feed leans toward aesthetic motherhood moments—especially coordinated outfits with her son and holiday celebrations like Mother’s Day. Despite lower engagement than TikTok, she still receives strong community support in the form of comments and reactions. She posts 3 times per week, usually with polished visuals and soft, welcoming captions.

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Her Instagram profile (@kassiemarie3) has 248.5K followers and a score of 76.3/100, with a 0.09% engagement rate—around 233 interactions per post. Average views hit 3.8K, which aligns with her style of content: slow-burn relatability rather than virality. She’s growing slightly (+0.06%) with around 150 new followers monthly, indicating niche consistency. Her audience here overlaps with TikTok but skews older and more female.

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What stands out on this platform is her ability to repurpose TikTok energy into still visuals. She doesn’t shift tone—her cheeky humor, motherly pride, and casual tone come through in captions, even without video. Her aesthetic is clean but never overstyled, letting her personality remain the focus. This gives her a distinct identity as a lifestyle creator rather than an influencer chasing trends.

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Instagram allows Kassie to connect emotionally rather than through comedy alone. It’s where her audience engages with her on a more personal level, often leaving heartfelt messages and support. Posts like her Mother’s Day tribute receive dozens of warm, affirming comments that highlight her bond with her son. This platform reinforces her identity as a family-first creator with strong emotional appeal.

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• ‍Username: @kassiemarie3‍
• Influence Score: 76.3/100‍
• Followers: 248.5K‍
• Activity: 12 posts/month‍
• Engagement Rate: 0.09%‍
• Growth: +0.06%‍
• Average Engagement: 233‍
• Posting Habits: 3 times a week at 7 PM EST

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YouTube: A Quiet Supporting Channel

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Kassie’s YouTube channel (@KassieMarieChannel) has 814K subscribers, but her current output is virtually nonexistent. With an average of 0.1 videos per month and no visible engagement in the past 30 days, the account operates more like an archived project than an active brand touchpoint. Her Influence Score on YouTube sits at 75.6/100, but the lack of new content and interaction makes it functionally dormant.

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Unlike her high-frequency presence on TikTok and Instagram, Kassie’s YouTube lacks consistency, editing flair, and the playful storytelling that defines her short-form content. The channel doesn’t echo her TikTok humor or showcase her family-based narratives in a long-form format. This disparity highlights a clear strategic gap in her platform distribution and content cadence.

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Despite its dormancy, the subscriber base gives her optionality. If Kassie reactivates the channel, it could serve as a strong foundation for vlogs, prank compilations, or deeper family moments — all aligned with her TikTok identity. It’s a missed opportunity for now, but one with potential value if paired with a clear upload schedule and updated visuals.

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While her YouTube inactivity doesn’t damage her cross-platform influence, it does limit her vertical integration potential with brands. For creators like Kassie, long-form platforms are ideal for monetizing trust and expanding brand storytelling — and right now, that space remains untapped. YouTube is present in her portfolio, but without her signature rhythm or audience connection.

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• ‍Username: @KassieMarieChannel‍
• Influence Score: 75.6/100‍
• Followers: 814K‍
• Activity: 0.1 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Kassie Marie’s Social Media Influence Summary

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Kassie holds an Favikon Influence Score of 8,741 points, ranking her in Tier 3 — a high-performing creator with strong reach in the Motherhood and Lifestyle categories. She’s ranked #148 in Motherhood U.S. and among the Top 1% globally, reflecting her consistent family-focused content. Her standout TikTok presence also places her in the Top 3% worldwide, reinforcing her influence in the parenting creator space.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor + Parenting = Viral

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Kassie Marie’s content strategy revolves around light-hearted parenting humor, often presented through skits, reaction videos, and challenges featuring her son. She isn’t afraid to play the “funny mom” or lean into pranks, giving her a recognizable and consistent content formula. She posts with high frequency on TikTok, building trust through daily routines. Her videos are easy to digest and designed for mobile-first consumption, with a casual visual style and friendly tone.

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Reachability and Partnerships

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Kassie’s strongest reachability stems from her ability to connect with millennial moms and young parents through honest, humorous snapshots of daily family life. Her content is heavily interaction-driven, with followers often tagging friends or partners in relatable skits. Most of her videos spark replies in the form of shared experiences, affirmations, or parenting anecdotes. This conversational loop helps maintain a loyal, comment-heavy community ideal for brand amplification.

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In terms of brand fit, Kassie is best aligned with companies in the family, wellness, home care, and motherhood sectors. She has already organically promoted products like meal prep solutions, baby gear, and relationship-themed gift sets. Her content rarely feels scripted, which makes sponsored segments blend seamlessly with her narrative style. For campaigns seeking high relatability over polished advertising, Kassie offers immediate contextual value.

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Conclusion: A Trusted Voice in Family Entertainment

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Kassie Marie has built a family-first platform with viral appeal. Her mix of consistency, community-building, and humorous parenting content has earned her top rankings in the motherhood space and strong engagement on TikTok. While her YouTube remains quiet and Instagram plays a secondary role, her influence on short-form video and audience loyalty make her a standout in the parenting creator scene.

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