Who is Kate Norkeliunas?

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Kate Norkeliunas: Redefining Food Entertainment with Sass, Sandwiches, and Cheer

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Kate Norkeliunas is not your typical food blogger. Based in Hoboken, NJ, she embraces her title of “cheermeister” and “big daddy” with pride, using her brash, confident persona as a vehicle for candid reviews, food adventures, and personal anecdotes. Her tagline “Happy you’re here” greets new followers with warmth—right before she hits them with unapologetically bold humor.

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Her content doesn’t rely on aesthetics or elaborate recipes. Instead, she walks into Costco, points at a sandwich, and turns it into a moment of pure internet gold. She is as likely to call out food trends as she is to praise them, creating trust with an audience that knows she won’t sugarcoat opinions—unless it's about actual sugar.

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What separates Kate from other food creators is how much of herself she brings to the plate. Her TikToks aren’t scripted product placements—they’re performance art, usually delivered in a bathrobe or a hoodie, filmed mid-bite. She’s not selling the dream kitchen; she’s selling the vibe of brunch with your funniest friend.

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She also moves easily between comedy and sincerity. Her chaotic humor is balanced with lifestyle tidbits like relationship glimpses and nostalgic food takes. It’s that emotional whiplash—peppered with millennial slang—that has helped Kate build loyal audiences across TikTok and Instagram, with slower traction on YouTube Shorts.

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An Influencer Active on Social Media

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Kate dominates on TikTok and Instagram with a dynamic mix of comedic food rants, restaurant hauls, and chaotic lifestyle snippets—while her YouTube presence remains secondary and under-leveraged.

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Kate Norkeliunas' Social Media Strategy Analysis

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TikTok Strategy: Raw Rants, Snack Chaos & Cult Personality

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Kate’s TikTok success stems from her high-frequency posting, averaging 17.3 videos per week, many of which are filmed in a single take without edits. Her chaotic humor and self-deprecating tone (“I’m a slut for fall”) make each post feel like a voicemail from your funniest, unfiltered friend. She rarely relies on trends; instead, she creates viral moments through unscripted rants about sandwiches, seasonal drinks, and New Jersey life. That lack of polish, ironically, is her polish—her audience expects the rawness.

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She rarely uses overlays or transitions—instead, her face, vocal inflection, and commentary do the work. Catchphrases like “big daddy” or “cheermeister” have become part of her brand lexicon, increasing recognition even across algorithm-fed viewers. The setting is almost always her home, which creates intimacy but also consistency—her followers know that dining table or background lighting. Her authenticity is backed by a clear decision not to change her tone to accommodate brands, even in sponsored videos.

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Engagement isn’t driven by visuals or audio hooks; it’s her cadence and timing. She has a performer’s instinct, often shifting from deadpan delivery to sudden emotional peaks mid-video. One example is her 150K+ view video where she dramatically compares clothing sizes while referencing her height and bust—details that most creators wouldn’t include, but that her audience loves her for. These moments feel unfiltered because they genuinely are.

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Still, while Kate posts twice a day, her engagement rate is only 0.11%, indicating high viewership but limited interaction—likely due to her monologue-style format which invites less audience participation. Comments often become inside-joke threads, suggesting she could benefit from deliberate community prompts or comment callouts to deepen that layer. Overall, her TikTok strategy is volume-first, reaction-oriented, and unapologetically personality-led.

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• Username: @kate
• Influence Score: 83.8/100
• Followers: 1.9M
• Activity: 17.3 videos/week
• Engagement Rate: 0.11%
• Growth: 0%
• Average Engagement: 2.1K
• Posting Habits: Twice a day at 12 PM EST

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Instagram Strategy: Messy Chic Meets Soft Chaos

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On Instagram, Kate dials up the polish—but just barely. Her grid alternates between chaotic screenshots (like the crash-face selfie) and soft-focus couple shots, giving a duality that reflects both her sass and sincerity. Unlike her TikTok rants, her captions here often tell short, sarcastic stories or use deadpan one-liners like “I’ll report back day of LMFAO.” It’s that blend of oversharing and withholding that fuels curiosity and repeat visits to her profile.

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She ranks in the Top 1% of Instagram creators in the U.S., largely due to an engagement rate of 2.56%, which is more than 20x higher than her TikTok. That’s not an accident—her Reels often feature the same jokes or soundbites from TikTok but are restructured to suit Instagram’s pacing. She adapts her content format without changing her tone, which helps maintain trust and brand voice across platforms.

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A major part of her success comes from the parasocial relationship she builds. Her engagement photos didn’t just perform because of the romance—they performed because followers felt like they had front-row seats to her story. These moments are usually followed by chaotic posts that contrast sharply, reinforcing her unpredictability. This strategy keeps the feed dynamic and allows her to pivot between niche moments and broader appeal.

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Kate posts daily at 4PM, a surprisingly early slot that works with Instagram’s algorithm for early engagement. This timing might explain her higher comment volumes, with many viewers catching her post during the early scroll. Visually, she doesn’t follow the “perfect feed” aesthetic; instead, she embraces noise, odd frames, and sometimes off-putting facial expressions—another deliberate move to break the hyper-curated mold.

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• Username: @katenorkeliunas
• Influence Score: 88.6/100
• Followers: 349.1K
• Activity: 14 posts/month
• Engagement Rate: 2.56%
• Growth: +0.49%
• Average Engagement: 8.9K
• Posting Habits: Every day at 4 PM EST

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YouTube Strategy: Undercooked but Not Uninteresting

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YouTube Shorts is Kate’s most underutilized platform. With only 0.6 videos per month and 0% engagement, it’s clear this channel exists more for experimentation than growth. Her content here mirrors TikTok in tone and setting—same lighting, same facial expressions—but it lacks the interaction and push she achieves elsewhere. The platform doesn’t yet amplify her because she hasn’t committed to it consistently.

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That said, her food-related Shorts have potential. A video featuring her aggressively eating a sandwich at Mile Square Cafe feels deeply on-brand and earned 2.2K views with minimal effort. Another short featuring a Costco trip labeled “Over/under $200???” had better thumbnail clarity and earned nearly 3.7K views—proving that when she combines chaos with a hook, it lands. But without momentum or frequency, those wins remain isolated.

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Her YouTube aesthetic lacks strategic editing. There are no thumbnails optimized for clicks, and titles are casual to a fault. “Manifesting another CeraVacay immediately” is fun, but without context or keyword intent, it won’t get traction outside her existing fans. That casualness is part of her brand elsewhere—but on YouTube, where search is key, it becomes a barrier to growth.

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To evolve this strategy, Kate could reframe her TikTok hits into mini-series or compilations. For example, “5 Chaotic Sandwiches I Loved and Hated” could work as a hook. YouTube could be a long-form extension of her voice—a place for storytime food reviews or behind-the-scenes rants she’d never post in 60-second format. But first, she has to treat the channel as more than a dumping ground.

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• Username: @katenorkeliunas
• Influence Score: 49.6/100
• Followers: 22.1K
• Activity: 0.6 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Kate Norkeliunas' Social Media Influence Summary

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Kate currently holds an Influence Score of 3 with 8,763 points, placing her among the top 1–4% across key platforms. On Instagram, she ranks in the top 1% both nationally and globally, with strong authority in Food Entertainment (Top 4 in the U.S.). Her TikTok also places her in the top 1% worldwide, though engagement lags compared to Instagram.

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Learn more about the Favikon Methodology here

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Content Strategy: Food, Chaos, and Emotional Whiplash

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Kate’s content lives at the intersection of chaos and comfort food. She doesn’t follow trends—she makes them. One post might be a soft-focus moment with her fiancé; the next, a profanity-laced review of Sheetz sliders. This unpredictable blend keeps followers entertained and guessing.

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Reachability & Partnerships

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Kate is actively tag-teamed with major food brands such as Instacart (tagged 4x), Fogo de Chão, and Sheetz, indicating high brand trust and integration. Her campaign ripeness is well-defined—best suited for sponsored product reviews and humorous brand collaborations.

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She’s open to partnerships that align with her humor and food-first ethos. She would likely pass on hyper-curated, scripted collaborations in favor of brands willing to embrace her chaotic energy. Her content is highly brand-safe despite the sarcasm, and she’s not politically involved, making her suitable for mainstream promotions.

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Conclusion: Turning Chaos into Connection, One Rant at a Time

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Kate Norkeliunas isn’t just a food content creator—she’s a genre of her own. With sharp comedic instincts, a fearless personality, and a TikTok-to-Instagram pipeline that works, she’s built an empire off of bold takes and chaotic honesty. Her only weakness? Not yet turning her YouTube chaos into consistent gold.

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