Who is Katie Farhood?

‍

‍

Katie Farhood: Elevating Beauty Content Through Creativity and Community

‍

‍

Katie Farhood is a 25-year-old self-taught makeup artist who has carved a niche for herself in the digital beauty space. Her journey into content creation began with a passion for makeup and storytelling, and quickly evolved into a career with a devoted fanbase. Katie’s videos combine professional-level artistry with a personal and humorous touch, making her both relatable and aspirational.

‍

She is best known for her experimental looks—like the viral “yarn makeup” series—which have garnered millions of views. These pieces showcase not only her skill but also her fearlessness in pushing creative boundaries. Katie’s energy is infectious, and her audience is drawn to her upbeat personality and commitment to engaging with fans through comments, giveaways, and shared experiences.

‍

‍

Beyond tutorials and trends, Katie regularly shares life updates, behind-the-scenes content, and anecdotes, making her more than just a beauty creator. She has built a brand rooted in creativity, confidence, and inclusivity, inviting her audience into her world rather than just presenting to them. Her presence reflects a modern approach to influencer marketing: authentic, dynamic, and community-first.

‍

Her success has led to collaborations with leading beauty brands such as Tarte, Kosas, and MCoBeauty. These partnerships highlight the alignment between her content style and the brands’ emphasis on bold beauty and self-expression, proving her credibility as both an artist and influencer.

‍

‍

An Influencer Active on Social Media

‍

‍

Katie Farhood is a multi-platform beauty creator with viral impact across TikTok, YouTube, and Instagram.

‍

‍

Katie Farhood's Social Media Strategy Analysis

‍

‍

TikTok Strategy: The Epicenter of Viral Beauty Challenges

‍

‍

Katie Farhood’s TikTok strategy is built around bold visuals and quirky challenges, attracting millions of views. Her most viral videos—like the “yarn makeup tutorial”—blend shock value with impressive technique. These serve as not just entertainment, but as proof of her originality in a saturated space. Every post is a spectacle, turning beauty content into mini-performances.

‍

She posts daily at 5PM, maintaining consistency while experimenting with formats, from ASMR tutorials to challenge videos. The early morning posting ensures she taps into global time zones, maximizing discoverability. Each video is carefully edited to retain attention in the first 3 seconds—a technique vital for virality. Katie’s pacing, visuals, and unpredictable reveals help her break through algorithm fatigue.

‍

‍

Her average video garners around 264.6K views, despite a modest engagement rate of 0.54%. This signals broad reach over deep interaction—ideal for product visibility and trend amplification. By maintaining high frequency and riding trending audio, she remains top-of-mind in beauty discourse. Katie thrives in the Gen Z-driven TikTok culture of humor, boldness, and shareability.

‍

Brandwise, her TikTok is a magnet for partnerships looking to go viral organically. She tags brands like MCoBeauty and Kosas seamlessly within skits and challenges. Rather than hard-selling, Katie integrates products into fun formats—like spinning wheels or “makeup ASMR”—making sponsorships feel native. Her TikTok is an incubator for visually-driven, playful brand storytelling.

‍

• Username: @katiefarhood
• Influence Score: 87.7/100
• Followers: 3.3M
• Activity: 7.2 videos/week
• Engagement Rate: 0.54%
• Growth: 0%
• Average Engagement: 17.8K
• Posting Habits: Everyday at 5 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

YouTube Strategy: Short-form Impact, Evergreen Results

‍

‍

Katie’s YouTube strategy is minimal in frequency but strong in content memorability. With just 0.2 uploads per month, she relies on YouTube Shorts to maintain presence. These Shorts often mirror her viral TikTok content but are formatted for discoverability in YouTube’s algorithm. Each video delivers punchy, high-replay visual stunts that resonate across platforms.

‍

Though her engagement rate is currently 0%, the format itself lends well to long-tail traffic. Her most popular YouTube Shorts—such as makeup removal with yarn—attract over 2 million views each. Even if she rarely uploads, her evergreen content continues to perform passively. It’s a strategy suited to creators leveraging multi-platform visibility.

‍

‍

Katie’s YouTube serves as an archive of her most successful TikTok moments, giving them a second life. With 543K subscribers, she’s not maximizing the platform’s full potential, but her visual hooks thrive in YouTube’s Shorts ecosystem. It functions as an engagement-lite, brand-awareness-heavy arm of her media strategy. And it still delivers consistent brand recall.

‍

From a partnership standpoint, YouTube adds legitimacy and longevity. While TikTok trends come and go, Shorts offer sustained impressions. Brands featured here benefit from continual exposure through search and recommendation. For Katie, it’s a strategic way to create lasting impact without regular posting pressure.

‍

• Username: @KatieFarhood
• Influence Score: 76.4/100
• Followers: 543K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Instagram Strategy: Aesthetic Highlights and Community Connection

‍

‍

Instagram serves as Katie’s creative gallery and connection hub, where 293.4K followers engage with her behind-the-scenes life. Her Reels showcase polished makeup routines, giveaways, and relatable slice-of-life moments. This platform offers a more intimate, aesthetic-focused lens into her creator journey. It's less chaotic than TikTok but still high in personality and charm.

‍

She posts daily at 2PM, ensuring fresh visibility by morning scroll sessions. With 13 posts a month and a 1.41% engagement rate, Instagram is her strongest platform for interactive feedback. Comments are filled with loyal followers expressing appreciation, seeking product links, or engaging in ongoing challenges. This two-way interaction builds a deeper creator-fan relationship.

‍

‍

Katie’s Instagram Reels often repurpose her viral TikTok content but are edited for IG’s clean aesthetic. They’re paired with thoughtful captions, emojis, and product tags, making them more brand-friendly. Reels like her beach ASMR or yarn-inspired glam are visually compelling, optimized for both algorithm and artistry. Her storytelling is calmer yet captivating.

‍

Brands like Tarte Cosmetics and NYX thrive in this space where product placements are visually seamless. Katie’s makeup flatlays, GRWM posts, and routine breakdowns cater perfectly to visual discovery. Instagram is where she transitions from performer to lifestyle curator, making it essential for beauty brands seeking both influence and elegance.

‍

• Username: @katiefarhood
• Influence Score: 87.1/100
• Followers: 293.4K
• Activity: 13 posts/month
• Engagement Rate: 1.41%
• Growth: +3.2%
• Average Engagement: 4.1K
• Posting Habits: Everyday at 2 PM EST

‍

‍

Katie Farhood's Social Media Influence Summary

‍

‍

Katie Farhood ranks in the top 2% of TikTok creators worldwide in beauty and makeup and is among the top 1% for makeup creators in the United States. Her consistency across platforms, especially in visual virality and interactive formats, highlights her effectiveness as a multi-platform creator.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Beauty with a Bold Twist

‍

Katie’s content strategy leans heavily into creativity, color, and community participation. Her videos often incorporate surreal or absurdist makeup trends that hook viewers instantly. By consistently participating in trends while injecting original flair, Katie keeps her audience entertained and surprised.

‍

‍

Reachability and Partnerships

‍

‍

Katie is highly reachable for brand partnerships and has already collaborated with MCoBeauty, Kosas, and Tarte Cosmetics. Her consistent tagging behavior and frequent sponsored appearances suggest openness to further campaigns—especially those aligned with experimental beauty or inclusive messaging.

‍

‍

Her audience skews toward young, beauty-savvy users, making her an ideal partner for cosmetics brands aiming to launch new lines or amplify viral campaigns. With high brand safety and cheerful tone, she is seen as a low-risk, high-reward partner.

‍

‍

Conclusion: Katie Farhood’s Colorful Take on Makeup Influence

‍

Katie Farhood continues to redefine beauty influence with bold creativity, high engagement, and an unmistakable sense of fun. Her vibrant multi-platform presence, coupled with strong brand alignment and viral reach, makes her a standout figure in the evolving digital beauty space.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍TAYLOR JENNINGS - COMPLETE SOCIAL MEDIA ANALYSIS‍NIKI PATTON - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE