Who is Kayleigh Bursch?

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Kayleigh Bursch: Fashion & Lifestyle Content Built on Relatable Moments and Prom-Perfect Style

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Kayleigh built her brand on relatable moments that speak directly to Gen Z. Her content often focuses on dressing up for big events—whether it's senior prom, graduation shoots, or brunch with friends. She's not just showing off outfits; she's telling a story her followers are living through in real-time.

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Her viral success stems from her ability to pair outfits with emotion. TikToks like “happy prommm” (7.5M views) aren’t just about the dress—they capture a time of transformation and celebration. Her casual tone and expressive captions (like “dream dress 🥹”) make her content feel personal, not polished.

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She frequently engages in trending challenges, transition videos, and aesthetic reveals that fit the TikTok-first content style. Her reach has attracted recurring brand partnerships, including White Fox Boutique and Peppermayo, without ever compromising her own youthful voice.

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Kayleigh thrives in moments of transformation. Whether it's a dramatic dress reveal, senior sendoff, or PR unboxing, she turns every piece of content into an event—making her a standout for brands targeting emotional moments and lifestyle milestones.

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An Influencer Active on Social Media

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From her 1.3M TikTok followers to a growing presence on Instagram and YouTube, Kayleigh Bursch dominates prom and graduation content online. Her TikToks have generated over 400K average views in 30 days—proof of strong resonance with youth-centric fashion and lifestyle.

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Kayleigh Bursch's Social Media Strategy Analysis

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TikTok Strategy: High-Frequency Posting with Event-Driven Peaks

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Kayleigh’s TikTok thrives on youth-oriented milestones like senior prom and graduation, creating peak virality around these key moments. She doesn’t just follow trends—she reinterprets them through outfit reveals, transition edits, and humor that resonates with her high school-aged audience. Posting 10+ videos per week at a consistent 6PM drop time, she trains her audience to anticipate new content. Her “happy prommmm” clip alone hit 7.5M views, proving her strength lies in capturing cultural timing with a personal twist.

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She often uses trending audio but carefully pairs it with specific fashion moments like dress try-ons or friend group clips, adding relatability. Her humor is a defining feature—captioning a GRWM with “#jesuslovesyou” alongside a dream dress reveal adds quirky authenticity. She rarely filters or over-edits, preferring spontaneous reactions that mirror how her audience experiences those same events. This emotional alignment builds stronger viewer loyalty and retention across her videos.

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The result is a content stream that isn’t just entertaining, but emotionally relevant to viewers navigating similar life stages. Unlike creators who post curated fashion looks in a vacuum, Kayleigh embeds each outfit in a personal story arc—graduation prep, prom day chaos, senior trip memories. This narrative layering increases comment interaction and shareability, especially during peak seasons like April to June.

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Because her themes are cyclical, she maintains engagement across school calendars, even when follower growth stagnates. Instead of chasing growth through gimmicks, she deepens engagement by speaking directly to her niche. Her TikTok is less about going viral every time, and more about anchoring herself as a go-to creator for celebratory fashion content that feels real.

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• Username: @kayleighbursch
• Influence Score: 89.3/100
• Followers: 1.3M
• Activity: 10.1 videos/week
• Engagement Rate: 3.44%
• Growth: 0%
• Average Engagement: 44.8K
• Posting Habits: Daily at 6 PM EST

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Instagram Strategy: Curated Memories with Event-Focused Styling

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On Instagram, Kayleigh shifts from quick trends to visually curated memories—often prom dresses, travel moments, or graduation portraits. She posts less frequently here, about six times per month, but each post is timed with personal milestones that hold meaning for her audience. Her captions are minimal and emoji-driven, letting the photo storytelling take the lead.

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What sets her apart is how she uses Instagram to expand on TikTok narratives. For instance, a prom dress shown in motion on TikTok may reappear in a polished carousel or solo shot on Instagram. This multiplatform storytelling keeps viewers engaged across platforms without content redundancy. Her tone remains casual but the aesthetic is elevated—matching Instagram’s visual-first culture while still feeling accessible.

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Rather than saturating her feed with brand tags, she subtly integrates partnerships through styling rather than hard promotion. Her relationship with White Fox Boutique, tagged 11 times, reflects this—she wears the pieces in settings that feel organic, like senior trips or brunch outings. This balance helps her maintain trust while still monetizing selectively.

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The result is a feed that acts like a digital memory board: full of sunshine, motion, and milestone vibes. Instagram isn’t her primary growth driver, but it extends her influence by solidifying her as someone who lives her content, not just posts it. Every post is anchored to a life moment, not just a marketing cycle.

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• Username: @kayleigh.bursch
• Influence Score: 82.6/100
• Followers: 58.1K
• Activity: 6 posts/month
• Engagement Rate: 5.13%
• Growth: +0.22%
• Average Engagement: 3K
• Posting Habits: Twice a week at 12 PM EST

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YouTube Strategy: Casual, Low-Frequency Utility Channel

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Kayleigh’s YouTube Shorts are infrequent but function as a catch-all space for lower-pressure, spontaneous uploads. With just 0.4 videos per month and 0% engagement, this platform isn’t central to her strategy—but what she does post shows potential for brand-focused content. Her Shorts revolve around PR unboxings, light GRWM routines, and callouts to follow her Instagram, signaling cross-channel funneling.

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Despite low volume, her tone here is still unmistakably “Kayleigh”—upbeat, off-the-cuff, and filled with small moments of humor or surprise. For instance, her “go follow my insta!!” video was filmed amid a pile of packages, blending call-to-action with creator clutter in a way that feels lived-in. This authenticity could attract product-heavy sponsorships if developed further.

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She does not repurpose TikToks directly, but instead films new, vertical-first videos specifically for Shorts, keeping content fresh. However, the lack of editing and scheduling means this space remains untapped, likely due to time or platform priorities. For now, it acts more like a side channel for engaged followers rather than a growth engine.

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If she leaned into storytelling here—perhaps longer GRWM vlogs or seasonal recap hauls—her YouTube could become a strong complement to her TikTok-first strategy. The bones of a compelling voice exist; they just haven’t been given a weekly upload schedule yet.

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• Username: @KayleighBursch
• Influence Score: 69.1/100
• Followers: 33.9K
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Kayleigh Bursch's Social Media Influence Summary

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Kayleigh scores an 8,894 Influence Score on Favikon, placing her in Tier 3 with strong visibility across youth fashion niches. On TikTok, she ranks in the top 2% in the U.S. and top 1% globally, with even stronger performance in the Outfits & Styling category—Top 1% U.S. and #122 overall.

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Learn more about the Favikon Methodology here

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Content Strategy: Style Meets Sentiment

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Kayleigh’s content is tightly centered around coming-of-age experiences—senior prom, graduation, dressing up with friends. These aren’t generic fashion posts; they’re memory-making moments paired with relatable expression and transition edits. This makes her content not only highly visual but also deeply shareable.

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Reachability and Partnerships

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Kayleigh’s brand partnerships are concentrated and high-visibility. White Fox Boutique has been tagged 11 times, suggesting a trusted, repeat relationship. Peppermayo and I Dew Care also appear in her tagged content, often integrated through outfit reveals and themed videos.

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She’s not a volume tagger—she curates brand appearances to match her style and audience seasonality. This shows she’s ideal for fashion and beauty brands looking for focused, lifestyle-based promotion with high relatability. Her playful energy, use of humor, and real moments make her partnerships feel authentic rather than transactional.

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Conclusion: The Prom Queen of Gen Z Influence

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Kayleigh Bursch is not just dressing up for TikTok—she’s crafting a lifestyle narrative that captures major Gen Z moments with sincerity and style. Her influence lies in her relatability, consistent aesthetic, and deep understanding of her audience’s life stage.

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View the AI-powered profile

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