Who is Kimia Shajii?

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Kimia Shajii: Blending Fashion and Positivity with Coastal Elegance

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Kimia Shajii is an Iranian-American digital creator known for her consistent and feel-good content rooted in fashion, wellness, and personal empowerment. Her content captures everyday style moments that feel aspirational yet approachable, inspiring her audience to express themselves through fashion and inner confidence.

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Living in Boston, Kimia integrates New England charm into her storytelling, often referencing the coastal lifestyle as a source of calm and creativity. This setting influences her content tone—light, bright, and grounded—distinguishing her from creators focused on fast-paced, trend-driven aesthetics.

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What makes Kimia’s approach unique is how she bridges curated fashion with emotional resonance. Her captions reflect self-empowerment and mindfulness, whether she’s highlighting a skincare routine or a vibrant new outfit. This balance earns her a loyal and engaged follower base.

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Beyond content, Kimia is known for her consistent engagement with her audience. Whether tagging partner brands or responding to comments, she fosters a space that feels inclusive and optimistic, making her an ideal collaborator for lifestyle and fashion brands seeking genuine advocacy.

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An Influencer Active on Social Media

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Kimia Shajii engages audiences primarily through Instagram, with complementary reach on TikTok and X, where she brings fashion and wellness together in a distinctly uplifting style.

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Kimia Shajii's Social Media Strategy Analysis

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Instagram Strategy – The Heart of Her Influence

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Kimia Shajii’s Instagram is the centerpiece of her personal brand. With 1.2M followers and a top-tier engagement rate of 15.24%, she successfully builds emotional connection through fashion and wellness. Her posts range from mirror selfies to friend-filled gatherings, often paired with uplifting captions.

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She positions herself as a relatable fashion confidante. Her content avoids overproduction in favor of naturally lit, visually warm photos that match her coastal and self-care aesthetic. The styling is intentional but never unattainable, resonating well with U.S.-based lifestyle followers.

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She’s consistent with affiliate and brand tagging, often promoting brands like Lulus and LTK in organic, non-disruptive ways. Her style of soft selling—through emotion-led captions and visual storytelling—drives both engagement and commercial interest. Audiences trust her taste.

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Strategically, she posts roughly once a week around 8 PM, optimizing for visibility during high-scroll hours. Despite slight follower decline, her loyalty metrics remain high, and her visual storytelling strategy keeps her in the Top 1% for Outfits & Styling in the U.S.

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• Username: @kimiafs
• Influence Score: 85.8/100
• Followers: 1.2M
• Activity: 4 posts/month
• Engagement Rate: 15.24%
• Growth: -0.07%
• Average Engagement: 186.9K
• Posting Habits: Once a week at 8 PM EST

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TikTok Strategy – Dormant but Rich in Style Potential

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Although currently inactive, Kimia’s TikTok presence shows glimpses of effective personal branding. With past videos focusing on beauty tools, wallet hauls, and relatable humor, she displayed a confident on-camera persona that could easily scale with renewed activity.

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Her TikTok aesthetic is in line with her Instagram—calm, close-up, and human. She avoids performance-heavy trends and leans into product demos and quick lifestyle tips. This suggests her audience would respond well to more routine-based or “daily life” content series.

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Each past video received solid engagement (e.g., 17.8K views, 1.3K likes), indicating that her foundation is sound. With more consistent publishing, she could activate her existing follower base of 82.1K and strengthen cross-platform narrative flow.

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Currently, she posts almost never (once a year on average), which limits her discovery potential. However, TikTok’s algorithm favors consistency over time, and with her brand-safe identity, she could gain traction by reviving this channel with short-form hauls or GRWM clips.

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• Username: @kimiashajii
• Influence Score: 10.7/100
• Followers: 82.1K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.08%
• Average Engagement: 0
• Posting Habits: Once a year at 10 PM EST

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X (Twitter) Strategy – Casual Vibes, Personal Updates

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Kimia uses X (formerly Twitter) mostly for light updates and casual commentary. While her 14.8K followers suggest modest reach, her posting rhythm—about 2 tweets per week—helps her stay top of mind for long-time fans and followers looking for personality-based content.

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Most of her tweets are personal or promotional, featuring milestone moments, product links, or sunny selfies. She doesn’t try to push engagement aggressively here; instead, it’s a soft continuation of her lifestyle story seen on Instagram, but in a shorter format.

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Her engagement is minimal (just 2 likes/tweet on average), but this isn't critical for her strategy. X serves as a low-pressure space where she doesn’t need to perform, but rather maintain digital presence and extend brand visibility slightly through reposts or links.

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She tweets mostly at 11 AM, a less competitive time, suggesting this is more passion-driven than strategic. For collaborations, it’s a secondary channel—not a major ROI platform, but an added bonus for holistic brand campaigns looking for cross-posting visibility.

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• Username: @kimiafs
• Influence Score: 52.7/100
• Followers: 14.8K
• Activity: 2.2 tweets/week
• Engagement Rate: 0.01%
• Growth: -5.99%
• Average Engagement: 2
• Posting Habits: Twice a week at 11 AM EST

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Kimia Shajii's Social Media Influence Summary

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With an overall Influence Score of 9,023 points, Kimia Shajii ranks in the Top 3% of Instagram creators in the U.S. and the Top 1% in the Outfits & Styling category nationwide. While her TikTok and X activity are modest, her Instagram alone delivers standout performance, excellent brand safety, and compelling engagement levels. She is a high-authority voice in the fashion lifestyle niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Confidence in Simplicity

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Kimia’s content strategy is built around positivity, visual consistency, and brand trust. She doesn’t chase trends; she creates a space where confidence, comfort, and style intersect. Her posts feel like recommendations from a trusted friend, supported by real-world use of the brands she promotes.

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Reachability and Partnerships

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Kimia is highly reachable for collaborations. Her content clearly reflects prior sponsored campaigns, and her network overview includes strong connections to retail and skincare brands like Lottie London, VICI, and LTK. She regularly tags these brands, suggesting she is active and responsive in brand communications.

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With an estimated rate of $7.5K–$15K per post, she sits within a premium micro-to-macro influencer tier. This pricing is justified by her niche authority, aesthetic cohesion, and real engagement numbers—especially on Instagram.

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Conclusion: A Trusted Voice in Fashion and Wellness with Authentic Impact

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Kimia Shajii combines relatable style with heartfelt storytelling, delivering consistent value to her community and brand partners alike. Her content stands out not by being loud, but by being warm, dependable, and stylishly real. While Instagram is her clear stronghold, there is room to scale her influence through renewed TikTok efforts or a branded newsletter. For lifestyle brands seeking authenticity and positivity, Kimia Shajii is a strategic and rewarding collaborator.

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