Who is Kodye Elyse?

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Kodye Elyse: Empowering Motherhood and Marketing With Creative Relatability

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Kodye Elyse is a social media strategist and content creator whose presence online is anchored in authenticity. Based in the United States, Kodye has built her influence by showcasing her journey as a single mom with an entrepreneurial twist. What makes her content compelling is not just the relatability of parenting stories but the precision with which she packages them.

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With a background in digital marketing, she pairs her storytelling with strategic acumen. Kodye offers social media services for brands, leveraging firsthand experience in virality and content planning. This isn’t just lifestyle content—it’s lifestyle marketing disguised as lifestyle sharing.

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Her brand is both polished and real. Her followers aren’t just fans; they’re engaged community members who turn to her for laughter, reassurance, and inspiration. From morning routines to opinions on child privacy, Kodye manages to stay deeply personal while offering value at scale.

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By working across TikTok, Instagram, and YouTube, she creates a cohesive yet distinct identity on each platform. The tone shifts slightly by platform, but her brand voice remains consistent: conversational, optimistic, and informed.

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An Influencer Active on Social Media

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Kodye Elyse connects with over 4 million followers across TikTok, Instagram, and YouTube, anchoring her strategy in short-form video that merges relatability with strategy.

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Kodye Elyse's Social Media Strategy Analysis

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TikTok Strategy: Heartfelt Chaos With Marketing Precision

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Kodye Elyse’s TikTok presence is built around consistency and emotional resonance, posting around 4 videos weekly. She targets early-morning scrollers, often uploading by 5PM, aligning with the daily routines of moms and working parents. Her content blends trending audio with storytelling—school drop-offs, personal routines, and relatable parenting chaos. It’s real, raw, and shot in a way that feels like a Facetime from a friend, not a polished production.

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Despite a lower engagement rate of 0.39%, Kodye achieves impressive reach—over 154,000 average views per video. She knows how to use TikTok’s algorithm to her advantage, leading with a strong first-second hook and captions that extend narrative clarity. The platform acts as her discovery engine: it’s where she captures new followers through virality. TikTok is where her authenticity scales, converting reach into emotional investment.

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Kodye’s TikTok strategy also includes passive product placement, integrating brand messaging within her daily storytelling rather than traditional ads. For example, viewers might see her sipping a beverage during a “single mom morning” video, subtly embedding brand moments into high-performing formats. She keeps transitions smooth and non-disruptive, retaining viewer attention and trust. It’s storytelling first, product second.

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Her decision to keep things conversational and imperfect helps her stand out in a saturated market of curated TikToks. While other creators script their “relatable” moments, Kodye leans into actual lived experience. That’s why her audience forgives the lack of polish: the content feels earned, not manufactured. Her TikTok is not just for visibility—it’s her foundation for connection and credibility.

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• Username: @kodyeelyse
• Influence Score: 86.6/100
• Followers: 3.8M
• Activity: 4 videos/week
• Engagement Rate: 0.39%
• Growth (30 days): 0%
• Average Engagement: 15K
• Average Views: 154.2K
• Posting Habits: Everyday at 5 PM EST

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Instagram Strategy: Reels With Depth, Growth Through Style

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On Instagram, Kodye Elyse amplifies her TikTok content with more curated lifestyle storytelling. She posts about 14 times per month and engages her audience with high-quality reels that are often cross-posted but adapted in tone. Her aesthetic here leans more visual: coordinated outfits, clean backgrounds, and thoughtful lighting that highlight the fashion-forward side of motherhood. This platform is her showcase for polish and branding.

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Instagram performs best in terms of engagement: at 0.97%, her audience here is smaller but more interactive. Kodye takes advantage of carousel posts and captions to go deeper than TikTok allows, often reflecting on motherhood, confidence, or mental health. These moments drive comments and saves, reinforcing a sense of intimacy with her followers. Here, the tone shifts from “friend on Facetime” to “older sister with advice.”

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What makes her Instagram strategy stand out is how it balances warmth and authority. She shows her audience that she can wear sweats at 5PM on TikTok—and pull off a blazer for a brand shoot at 5AM on Instagram. This multi-faceted presence helps position her not only as a relatable figure but also as a professional voice in beauty and social media strategy. It’s this blend that wins brands over.

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Kodye's Instagram is also a hub for building trust through stability. She never jumps on every trend—instead, she builds recognizable formats around mom-life takes, affirmations, and subtle glam. It makes her easier to follow long-term, especially for moms and women in their 30s who value predictability with a splash of personality. Instagram supports her brand equity—subtle, intentional, and human.

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• Username: @kodyeelyse
• Influence Score: 82.4/100
• Followers: 291.5K
• Activity: 14 posts/month
• Engagement Rate: 0.97%
• Growth (30 days): 0%
• Average Engagement: 2.8K
• Average Views: 78K
• Posting Habits: Everyday at 12 PM EST

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YouTube Strategy: Dormant, But Still Branded

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Kodye Elyse's YouTube currently plays a minimal role in her overall strategy, with no content posted in the last two years. Despite having only 1.8K subscribers and an influence score of 4.3/100, her profile remains visually consistent with her broader brand identity. The banner reads “Beauty. Fashion. Lifestyle,” which aligns perfectly with her Instagram and TikTok presence. It’s dormant, but not forgotten.

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The lack of recent uploads suggests that YouTube was once intended as a long-form complement to her short-form dominance. This is common among creators who test YouTube but realize that their core audience prefers faster, more episodic content. Still, the platform offers her a valuable placeholder for future diversification. The potential for a return to YouTube exists, especially for monetizing through tutorials or deeper brand partnerships.

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• Username: @kodye
• Influence Score: 4.3/100
• Followers: 1.8K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Average Views: 0
• Posting Habits: Once a year at 8 PM EST

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Kodye Elyse's Social Media Influence Summary

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Kodye Elyse ranks in the Top 2% of U.S. Beauty Bloggers and Top 4% of TikTok creators in the U.S., with a global TikTok position in the Top 3%. Her Favikon influence score peaks at 86.6 on TikTok and 82.4 on Instagram, indicating strong relatability and audience alignment.

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Learn more about the Favikon Methodology here

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Content Strategy: Storytelling with Strategy

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Kodye’s content thrives at the intersection of daily storytelling and intentional digital marketing. She creates emotionally resonant narratives while embedding hooks, SEO timing, and call-to-action techniques that signal professional-level strategy. By combining authenticity with repeatable formats, she balances spontaneity with strategic consistency.

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Reachability and Partnerships

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Kodye is best suited for brand partnerships that need authentic representation in parenting, lifestyle, and social content. With pricing estimated between $5K–$10K per post, she is positioned for premium brand campaigns. Her brand-safe, cheerful tone and low political involvement make her a low-risk, high-reach creator for mainstream sponsorships.

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She is open to partnerships that resonate with her lifestyle and values—particularly those that give her the creative control to shape messaging through personal stories. Sponsored content tends to mirror her organic tone, which helps boost credibility and conversion.

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Conclusion: Merging Motherhood, Marketing, and Media with Unfiltered Authenticity

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Kodye Elyse isn’t just building content—she’s building culture. By translating the highs and lows of motherhood into digestible, high-performing video moments, she has turned authenticity into a growth channel. Her deep understanding of both audience psychology and platform mechanics makes her not just a creator, but a strategist in creator’s clothing.

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