Who is Kory Marchisotto?

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Kory Marchisotto: Driving Beauty Industry Change Through Leadership and Advocacy

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Kory Marchisotto is the Chief Marketing Officer at E.L.F. Beauty, where she spearheads campaigns that prioritize inclusivity and cultural relevance. She is credited for shifting the brand’s marketing strategy toward purpose-driven storytelling. Under her leadership, E.L.F. launched viral campaigns like “So Many Dicks,” tackling gender inequality in leadership. Her work has earned global recognition at events such as the Cannes Lions International Festival of Creativity.

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She is known for directly linking brand growth to social justice initiatives, using marketing as a platform for advocacy. Kory champions corporate board diversity and actively promotes women's leadership within executive spaces. Her posts consistently highlight gaps in representation and propose practical solutions for inclusion. She doesn’t rely on theory—her strategies are tied to lived experience and measurable brand performance.

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Kory's online presence mirrors her corporate values—outspoken, strategic, and aligned with progressive causes. She publishes regularly on LinkedIn, where she discusses campaign transparency, inclusive hiring, and industry norms. Her tone is assertive but grounded, earning trust from both peers and young professionals. She isn’t just commenting on change—she’s directly contributing to structural shifts within beauty marketing.

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Beyond brand leadership, Kory cultivates a strong network of advocates and thought leaders, tagging and collaborating with figures like Kara Swisher and Heather McGowan. Her commitment to causes such as Women in Tech and LGBTQIA+ inclusion reflects a career-long dedication to community upliftment. With an audience that spans creatives, marketers, and corporate leaders, Kory’s influence sits at the center of culture, commerce, and accountability.

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An Influencer Active on LinkedIn

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Kory Marchisotto focuses her digital influence on LinkedIn, where she posts high-impact content that blends leadership, equity, and creative marketing.

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Kory's Social Media Strategy Analysis

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LinkedIn: Strategic Leadership with Advocacy at the Core

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Kory Marchisotto uses LinkedIn as her central content platform, posting around 14 times per month with a focus on real-time reflections, campaign recaps, and executive advocacy. Her audience includes beauty industry insiders, DEI professionals, and marketing executives who engage with her content for both inspiration and strategy. She’s built a space where E.L.F. Beauty’s mission aligns with personal belief systems—especially around inclusion, identity, and visibility.

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Her posts often include data-backed insights from ongoing E.L.F. campaigns, making her feed a rare mix of executive voice and campaign transparency. For example, she broke down the intent and outcomes of the “So Many Dicks” campaign, explicitly linking its messaging to boardroom inequality. She avoids vague motivational language, instead using her posts to challenge systemic gaps in corporate leadership.

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Kory consistently tags high-profile partners and platforms like TikTok, Cannes Lions, and Ad Age, anchoring her work within recognizable industry circles. These tags aren’t random—they reflect a carefully built professional network tied to creativity, brand safety, and activism. Her posts also amplify others' work in equity and inclusion, particularly those aligned with female empowerment and LGBTQIA+ rights.

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Her tone is confident and direct, rated as “outspoken” politically while remaining “very safe” for brands. With a 2.03% engagement rate and over 64.7K average monthly views, her LinkedIn activity clearly resonates. Her posting pattern—three times weekly at 11 PM EST—shows intentional scheduling, likely aimed at reaching early-bird professionals and decision-makers in marketing and leadership roles.

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• Username: @korymarchisotto0b8aa87
• Influence Score: 96.6 / 100
• Followers: 25.3K
• Activity: 14 posts/month
• Engagement Rate: 2.03%
• Growth: +7.87%
• Average Engagement: 514
• Posting Habits: 3 times a week at 11 PM EST

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Kory Marchisotto's Social Media Influence Summary

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With a Favikon Influence Score of 7,221 points, Kory Marchisotto ranks in the Top 1% on LinkedIn in the U.S. (#178) and worldwide (#610). Within the Beauty Industry, she holds the #97 spot in the U.S. (Top 9%) and ranks #638 globally (Top 7%). These rankings highlight her consistency, high engagement, and relevance to industry-specific conversations. Her audience growth of over 8% in a month, paired with strong activity and viewership stats, confirms a high level of trust and interest in her content. She is one of the most effective executive voices at the intersection of branding, equity, and culture on LinkedIn today.

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Learn more about the Favikon Methodology here

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Content Strategy: Advocacy-Driven, Insight-Rich, and Audience-Aligned

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Kory’s content strategy is defined by substance and clarity. She chooses content topics that carry weight—corporate equity, inclusive hiring, and creative bravery. Her posts often include storytelling, calls to action, and behind-the-scenes looks at campaigns like those at E.L.F. Beauty. This mix keeps her feed dynamic and informative. She balances advocacy with executive insights, giving followers both vision and tangible takeaways. Her tone is never vague—every post has a point, a purpose, and often a personal insight or industry trend attached. She is especially effective at spotlighting gaps in leadership pipelines and suggesting how to fix them.

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Reachability and Partnerships

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Kory Marchisotto’s reachability is reinforced by her close association with high-impact partners like TikTok, Cannes Lions, and Vox Media. She has tagged E.L.F. Beauty 58 times, signaling a strong link between her personal brand and corporate campaigns. Her frequent collaborations with thought leaders such as Heather McGowan and Kara Swisher show strategic positioning in both beauty and tech-adjacent conversations. These ties make her a direct line to top-tier marketing, media, and DEI audiences.

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Her influence map includes institutions like Tribeca, United Nations, Fast Company, and South by Southwest—reflecting cross-industry relevance. She isn’t confined to beauty; she intersects with policy, tech, and creative innovation networks. With a reputation for outspoken but brand-safe content, Kory is highly accessible for progressive partnerships. Her consistent tagging habits and executive-level engagement make her ideal for advocacy-driven, publicly visible collaborations.

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Conclusion: Redefining Beauty Leadership with Purpose

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Kory Marchisotto is a standout figure at the crossroads of beauty marketing and social progress. Through LinkedIn, she blends storytelling with executive insight, making her one of the most trusted digital voices in beauty leadership. Her high Influence Score, strong engagement, and clear social focus make her an ideal collaborator for progressive brands. Whether uplifting women in STEM or breaking norms in boardrooms, Kory’s platform is about pushing for real change. She doesn’t just lead at E.L.F. Beauty—she leads by example in the digital space. In doing so, she sets a new standard for what it means to influence with purpose.

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