Who is Kristy Webley?

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Kristy Webley: Elevating Beauty and Lifestyle Influence with Vibrant Authenticity

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Kristy Webley is a UK-based beauty and lifestyle creator known for her detailed makeup tutorials, candid product reviews, and high-impact visual content. She’s widely recognized for her signature phrase, “Teaching you how to put it awn x,” which captures her playful yet confident tone. Kristy built her influence primarily on TikTok, where she shares beauty looks that blend glam aesthetics with practical techniques. Her videos often highlight full transformations, earning her millions of views and a deeply engaged audience.

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What sets Kristy apart is her ability to showcase products in a way that feels personal yet highly stylized. Her collaborations with major brands like NYX Professional Makeup, TATTI LASHES, and Huda Kattan consistently perform well because they align with her trusted, beauty-first content style. Kristy doesn't just feature products—she integrates them into relatable narratives, such as getting ready for prom or trying new tools on camera for the first time. This authenticity allows her audience to connect with her content beyond surface-level glam.

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Kristy also brings her personal life into her content in subtle but impactful ways. Whether she’s documenting race days, prom prep, or casual moments at home, her viewers get glimpses of her real-world experiences. This openness has helped her cultivate a loyal fanbase that sees her as both a beauty authority and a relatable peer. Her TikTok and Instagram feeds are extensions of her life—not just curated highlight reels, but windows into her evolving journey with beauty.

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Despite her fast-growing reach, Kristy maintains a distinct focus on brand safety and content positivity. She balances high-output video production with bright, approachable storytelling that appeals to a youthful UK audience. Her influence is measurable not only in follower count but in the trust she’s built with her community. With a consistent presence and strategic partnerships, Kristy Webley continues to shape the digital beauty space with clarity, creativity, and charm.

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An Influencer Active on Social Media

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Kristy Webley dominates on TikTok with an audience of 1.1M, complemented by a growing presence on Instagram where she engages beauty fans with personal and brand-oriented lifestyle content.

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Kristy Webley's Social Media Strategy Analysis

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TikTok Strategy: Where Kristy Leads with Visual Impact

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Kristy Webley’s TikTok is her core platform, with 1.1M followers and a standout influence score of 84.2/100. Her content thrives on visual transformation—she’s known for documenting full glam makeovers, often starting with a bare face and ending in a complete look. These videos are more than just beauty showcases; they’re story-driven, often tied to specific events like prom or brand features. This consistent structure gives her followers something familiar to expect while keeping the visuals fresh.

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She posts an average of 6.6 videos per week, always uploading at midnight, which suggests she’s optimizing for early-morning scrollers. Her top-performing video, a makeover featuring GHD and Nails By Jess, earned over 3.7M views—evidence of her ability to generate excitement around collaborative beauty content. Each post is tightly edited and follows a predictable rhythm: reveal, application, result, reaction. This formula works because it matches her audience’s appetite for fast, satisfying beauty transformations.

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Kristy is highly product-focused without sounding overly commercial. For instance, in her Icy Bear ad, she actively questions if the product works—offering her real-time reaction rather than a rehearsed endorsement. This approach builds trust and keeps her sponsored posts authentic to her style. Brands that partner with Kristy are featured naturally within her tutorials, not just tacked onto standalone posts, making the integration feel seamless and earned.

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Despite 0% follower growth over the last 30 days, her content maintains a strong average of 62.3K views per post, showing that she holds her audience's attention over time. Her engagement rate (0.3%) may seem modest, but her average 3.3K interactions per video reflects consistent reach. Kristy’s TikTok isn’t just about viral hits—it’s about reliable, branded storytelling that delivers results for both her and her partners.

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• Username: @kristywebley
• Influence Score: 84.2 / 100
• Followers: 1.1M
• Activity: 6.6 videos / week
• Engagement Rate: 0.3%
• Growth: 0%
• Average Engagement: 3.3K
• Posting Habits: Daily at 12 PM EST

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Instagram Strategy: A Space for Polished, Personal Moments

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Kristy’s Instagram presence is a refined complement to her TikTok channel, focusing more on curated lifestyle content and polished brand visuals. With 29.1K followers, she uses the platform to share highlights like event glam, product launches, and personal milestones. Her visual identity remains consistent: soft lighting, full glam looks, and captioning that’s casual but informative. It's where she showcases the end results of her beauty routines rather than the process itself.

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Though she only posts about 6 times per month, her Reels can outperform her follower count significantly—her prom dress video reached over 235.5K views. This demonstrates Kristy’s knack for tapping into emotional and aesthetic moments her audience cares about. Prom, race days, and evening glam sessions are repeated themes, grounding her beauty expertise in real-life contexts. These moments increase relatability and foster personal connection on a platform that's otherwise more static.

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Kristy tends to reserve Instagram for milestone content and brand recaps rather than day-to-day posts. For example, her NYX face glue ad was not just a product plug—it came with a full event look and performance-ready styling. Her brand tags here are strategic and intentional, with her most-mentioned collaborations including NYX, TATTI LASHES, and Doll Beauty. Unlike TikTok, where spontaneity wins, Instagram is her space for high-glam packaging and endorsement credibility.

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Despite slower growth and lower post frequency, Kristy’s engagement rate on Instagram is 0.88%, notably higher than on TikTok. This suggests that while her Instagram audience is smaller, it’s highly attentive. Her average engagement of 257 per post and an average of 23.2K views per reel prove that Instagram still holds weight in her content strategy—especially for more premium or long-term brand partnerships.

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• Username: @kristywebley
• Influence Score: 72.1 / 100
• Followers: 29.1K
• Activity: 6 posts / month
• Engagement Rate: 0.88%
• Growth: 0%
• Average Engagement: 257
• Posting Habits: Once a week at 4 PM EST

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Kristy Webley's Social Media Influence Summary

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Kristy Webley boasts an impressive Favikon Influence Score of 84.2/100 on TikTok, indicating a very good level of engagement and content quality. Within the UK TikTok space, she ranks in the top 9% (#1,595), and even more impressively, in the top 5% globally (#62,928). Among UK Beauty Bloggers, she sits within the top 8%, with a national rank of #29.

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Learn more about the Favikon Methodology here

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Content Strategy: Vibrant, Brand-Safe, and Youth-Centric

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Kristy Webley's content strategy is centered around positivity, visual appeal, and relatability. Her tone is upbeat and accessible, with high marks in brand safety and content positivity, making her an attractive choice for brand partnerships. Her target audience is clearly defined: young English-speaking beauty enthusiasts and lifestyle followers, primarily in the UK.

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Reachability & Brand Partnerships

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Kristy Webley is highly reachable for collaborations, with a proven track record of integrating brand content into her most-viewed TikToks—such as her GHD and REMINGTON™ UK features. Her consistent tagging of NYX Professional Makeup (86 times) shows she maintains long-term brand relationships rather than one-off deals.

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She primarily collaborates with UK-based beauty brands targeting young women, aligning with her content tone and audience profile. Her willingness to try products on camera for the first time adds authenticity, making her a strategic pick for launch campaigns and product trials.

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Conclusion: Building Beauty Influence with Consistency, Credibility, and Charm

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Kristy Webley has crafted a distinctive and successful identity in the beauty and lifestyle influencer space. With powerful traction on TikTok and growing presence on Instagram, her brand-safe, relatable, and high-quality content resonates with her target audience: young beauty lovers seeking real, actionable inspiration. Her stable metrics, strong brand collaborations, and top-tier national and global rankings make her an ideal partner for beauty and lifestyle brands looking to maximize campaign impact. Kristy isn’t just teaching her audience “how to put it awn”—she’s showing brands how to build influence that lasts.

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