Who is Lola Clark?

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Lola Clark: Empowering Beauty and Fashion with Raw Aesthetic and Unfiltered Charm

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Lola Clark is a London-based content creator whose sharp wit and striking visual style have made her a standout voice in the beauty and fashion space. Known for her chaotic humor and offbeat charm, Lola doesn’t follow trends—she subverts them. Whether she's reviewing a lipstick or poking fun at herself, she blends fashion with comedy in a way that feels fresh and unfiltered. Her posts are rarely rehearsed, often filmed spontaneously, and always unmistakably her.

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She first gained traction on TikTok, where her deadpan delivery and intense close-ups turned beauty tutorials into viral entertainment. Lola’s most-watched videos, like her 6.6M-view skincare breakdown, showcase her ability to make everyday routines feel like performance art. Her presence is magnetic—equal parts absurd and confident—drawing in a Gen Z audience hungry for originality. She’s developed a distinct video language that mixes minimal editing with raw expression.

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On Instagram, she leans into dreamy aesthetics with sun-lit mirror selfies, fashion-forward fits, and travel snapshots that maintain her unique tone. Even when posting bikini photos or beauty closeups, there’s an undercurrent of playful irony. Lola uses her platform not just to showcase products, but to express personality through visuals. Her captions are short, punchy, and often cryptic, reinforcing her low-effort, high-impact persona.

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Despite her unconventional style, Lola is a trusted name among legacy beauty brands. She has consistently collaborated with Yves Saint Laurent Beauty, Dior Beauty, and Armani Beauty, organically integrating their products into her content without compromising her voice. Her audience doesn’t just watch—they interact, trust, and return. Lola Clark isn’t trying to please everyone, and that’s precisely what makes her influence so potent.

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An Influencer Active on Social Media

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Lola’s social media footprint is firmly rooted in TikTok and Instagram, where she boasts a total audience of nearly 5 million. Her content strategy adapts effectively to each platform, maximizing its strengths: virality on TikTok, intimacy on Instagram, and visual storytelling on YouTube—even if it’s less prioritized.

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Lola Clark's Social Media Strategy Analysis

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TikTok Strategy: Chaos Meets Consistency

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Lola’s TikTok presence thrives on chaos—intentional chaos. She uses intense close-up angles, harsh lighting, and dry humor to make her beauty content feel raw and unpredictable. Unlike overly curated creators, she leans into awkward moments, letting her expressions and delivery do most of the storytelling. This disarming authenticity sets her apart from conventional beauty influencers.

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She posts nearly 14 videos per week, often twice daily, creating a rhythm that keeps her top-of-mind without feeling overproduced. Her content blends product experimentation with unexpected punchlines, like applying lip combos while deadpanning existential thoughts. Even brand mentions, like her video tagging @maccosmetics, are folded into the humor. It's less about the product, more about how she frames it.

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Her highest-performing videos go viral not due to polished aesthetics, but due to her ability to make viewers feel like insiders to a private joke. The 6.6M-view skincare clip is a perfect example—shot informally, but packed with personality. The comments reflect an engaged community that values her unpredictability as entertainment. Lola’s success lies in turning beauty tutorials into short-form absurdist theater.

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Despite 0% growth in the past 30 days, her average video still pulls 409K views, showing powerful evergreen content and rewatchability. Her 1.05% engagement rate on such a massive follower base proves she retains attention. The consistency of views, even on lower-energy posts, shows her audience isn’t just scrolling—they’re watching with intent. On TikTok, Lola isn’t just participating—she’s shaping the tone.

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• Username: @scoobiezoobie
• Influence Score: 89.4/100
• Followers: 4.5M
• Activity: 13.7 videos/week
• Engagement Rate: 1.05%
• Growth: 0%
• Average Engagement: 47K
• Posting Habits: Twice a day at 8 AM EST

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Instagram Strategy: Visual Diary with a Satirical Edge

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Lola’s Instagram isn’t just about looks—it’s a visual extension of her humor and mood. She doesn’t smile for the camera the way most influencers do; instead, she smirks, poses awkwardly, or stares down the lens in deliberate boredom. These subtle choices reframe traditional beauty posts into something more tongue-in-cheek. Her bikini photos and mirror selfies tell stories if you’re paying attention.

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She posts 18 times per month, often at 2 PM, reinforcing her offbeat persona. Even while maintaining a consistent upload pace, her tone never feels forced or commercial. Her captions are often one-liners like “Beefa bitz” or “Type shii,” which provide no context—but that’s the point. It keeps the audience guessing and adds an air of mystery around her intent.

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Lola’s growth on Instagram is modest at +0.48%, but her engagement rate of 1.32% proves her content lands with the people who matter. She pulls an average of 7K+ likes per post, with images reaching over 262K views—impressive for a creator under 300K followers. These numbers are driven by aesthetic minimalism paired with an unpredictable narrative style. She doesn't explain herself, and her audience loves it.

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Despite Instagram being a more traditionally polished platform, Lola’s feed remains visually raw. Her bedroom shots, sunlit selfies, and candid travel content are framed as if they’re screenshots from a lo-fi indie film. It’s curated, but never overly edited. The visual tone supports her identity—playful, detached, a little absurd—and that’s what keeps people watching and interacting.

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• Username: @llolaclark
• Influence Score: 86.9/100
• Followers: 292.5K
• Activity: 18 posts/month
• Engagement Rate: 1.32%
• Growth: +0.48%
• Average Engagement: 3.9K
• Posting Habits: Everyday at 2 PM EST

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YouTube Strategy: Undeveloped but Telling

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Lola’s YouTube presence is minimal, with only 1.6K subscribers and 0.4 videos per month. But even here, her personality comes through loud and clear. In her most recent video titled “MY FACE IS BEING HUNG IN A MUSEUM IN PARIS?!,” she blends travel vlog aesthetics with her signature chaotic humor. Her facial expressions and editing rhythm mirror her TikTok vibe, despite the longer format.

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Unlike her other platforms, YouTube lacks consistency—her last upload was 14 days ago, with long gaps before that. But even with only 686 views on that video, the 2.87% engagement rate shows strong connection among those few viewers. It’s a niche but loyal pocket of fans who want longer-form versions of her TikTok energy. Her YouTube isn’t optimized, but it’s an authentic extension of her brand.

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The video’s format—narrative-driven, chaotic jump cuts, sarcastic voiceover—suggests that YouTube could become a stronger storytelling space for her if prioritized. She could easily transition from spontaneous shorts to longer comedic lifestyle vlogs. This platform gives her room to explore less product-driven content and dive deeper into the absurdity she’s known for.

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That said, YouTube remains low on her priority list. It serves more as a dumping ground for occasional thoughts than a planned content strategy. But its potential is real: Lola’s humor is perfect for longer storytelling, and with consistent posting, it could mirror the cult-like loyalty she’s built elsewhere. For now, it’s a hint of what could come, not yet a core pillar of her brand.

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• Username: @lolaclarkscoob
• Influence Score: 22.8/100
• Followers: 1.6K
• Activity: 0.4 videos/month
• Engagement Rate: 2.87%
• Growth: 0%
• Average Engagement: 47
• Posting Habits: Twice a month at 8 PM EST

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Lola Clark's Social Media Influence Summary

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Lola Clark’s Favikon Influence Score is 9,034, placing her #2 among Beauty Bloggers in the UK and #6 among all UK Beauty Bloggers. On TikTok, she is ranked #347 in the UK and #13,156 globally—a testament to her wide appeal.

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Learn more about the Favikon Methodology here

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Content Strategy: Unfiltered Aesthetics, Satirical Beauty, and Gen Z Fluency

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Lola Clark thrives by blending fashion, humor, and beauty in a way that feels refreshingly unrehearsed. Her makeup tutorials often include candid commentary and viral challenges. Her posts play with filters, close-up shots, and expressive facial gestures, offering a mix of aesthetic appeal and relatability. She doesn’t chase trends—she bends them to fit her chaotic charm.

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Reachability & Partnerships

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Lola is highly reachable for brand partnerships, particularly in beauty and fashion, with repeated tags of major brands like YSL Beauty (21 times) and Dior (17 times). Her collaborations are integrated seamlessly into her regular content, often disguised within her chaotic humor rather than presented as overt ads.

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Her tone stays “Cheerful” and her platform is marked as “Very Safe,” making her a low-risk, high-reward partner for legacy and youth-driven brands. She rarely posts political or polarizing content, keeping her brand-safe while still maintaining a distinct, rebellious identity.

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Conclusion: Lola Clark is a Gen Z Powerhouse with Authentic Influence

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Lola Clark is not just a creator—she’s a cultural connector. Her approach to beauty content, rich in personality and self-expression, makes her one of the most dynamic influencers in the UK today. Her audience trusts her, brands love her safety and cheerfulness, and her growth—while currently plateauing—has already reached elite levels in terms of impact.

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