Who is Kyle Exum?

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Kyle Exum: Fusing Comedy and Music to Captivate Gen Z Audiences

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Kyle Exum began his rise on YouTube by turning school life into satirical rap videos, quickly gaining traction with titles like “The Mom Rap” and “The Substitute Rap.” His comedic raps often feature recurring characters, exaggerated expressions, and fast-paced punchlines, all supported by original music production. These videos became staples in Gen Z internet culture, with fans quoting lines and replaying segments like songs. His polished production style and rhythmic timing distinguish his content from typical skits.

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Beyond parody, Kyle writes and performs all his own music, often turning relatable teen scenarios into catchy tracks that double as standalone songs. This self-contained format allows him to dominate both the video and music sides of content creation. He often drops music directly tied to his comedy sketches, turning laughs into Spotify streams and iTunes downloads. This cross-medium success has built a fanbase that follows him not just for entertainment, but also for original songs.

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Kyle’s animations and character designs—like exaggerated classroom teachers or clueless dads—have become iconic visual cues across his videos. These characters help him maintain continuity across uploads, giving fans a sense of familiarity even in brand-new content. He often voices all roles himself, showcasing a range of comedic tones and acting styles. This solo-driven model strengthens his brand as a creator with full creative control over every frame.

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While many creators stick to short-form content, Kyle has remained committed to long-form YouTube videos, often stretching past five minutes with rich narrative arcs. His upload pace is slow but deliberate, emphasizing quality and rewatch value over frequency. He rarely breaks character, and his thumbnails and video titles consistently reflect his comedic universe. Even without daily uploads, his content earns millions of views, proving that his audience shows up for the creator—not just the trend.

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An Influencer Active on Social Media

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Kyle Exum’s content spans music, comedy, and animation, with a massive YouTube following supported by strong TikTok reach and high engagement across youth-centered verticals.

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Kyle's Social Media Strategy Analysis

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YouTube: Where Parody Meets Production Value

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Kyle Exum’s YouTube content stands out for its high production value and tightly written parody songs that often exceed five minutes. He creates original music and characters, weaving them into themed sketches that reflect teen and college life. Each upload is treated like a major release, often accompanied by announcements and teasers across other platforms. Despite posting just 0.6 videos per month, he averages 464.3K views per upload, proving that his content has high replay and retention rates.

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He maintains a running cast of exaggerated personas—like strict teachers or over-the-top parents—that fans anticipate in each release. These characters are consistent in voice and look, building an interconnected comedic universe. Kyle also writes, performs, and mixes his own parody raps, adding a layer of authenticity and originality. His videos are paced with clear beats and choruses, making them catchy enough to be remembered like standalone songs.

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Rather than rushing to follow trends, Kyle waits until he has a complete concept, then executes it with a polished visual and audio style. This has cultivated a loyal audience that prefers quality storytelling over daily uploads. The content often blends real-life moments, like college flashbacks, with internet culture references, keeping it grounded and current. This hybrid of personal experience and meme-savvy humor defines his unique voice on the platform.

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His YouTube thumbnails use bold colors and expressive cartoon art to signal video themes, while titles often play off familiar scenarios like “first day of school” or “talking back to parents.” The approach increases discoverability among younger viewers searching for specific school-related entertainment. These tactics support his ranking in the Top 1% of U.S. video entertainment creators, driven entirely by recurring content formats that have been refined—not reinvented—over time.

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• Username: @KyleExum
• Influence Score: 79.3/100
• Followers: 6.4M
• Activity: 0.6 videos/month
• Engagement Rate: 0.24%
• Growth: 0%
• Average Engagement: 15.1K
• Posting Habits: Once a year at 7 PM EST

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TikTok: Short-Form Support for Long-Form Stardom

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Kyle uses TikTok to promote bite-sized versions of his YouTube content, delivering quick laughs through condensed skits and sound-based gags. He posts about 1.7 times per week, typically uploading in the morning to align with peak student scrolling hours. His most effective posts recycle familiar punchlines or character reactions from longer videos, keeping his audience looped into his comedic universe across platforms. He maintains a consistent tone by mirroring his parody-based humor in both visuals and audio.

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He often relies on original audio or remixed segments from his own songs, which distinguishes his videos from trend chasers. Rather than jumping on viral dances or challenges, Kyle focuses on storytelling within 15–30 seconds, often setting up a joke in the first two seconds and paying it off visually. The pacing mimics his YouTube cadence—just compressed into rapid beats and cuts. This approach builds familiarity even in short form.

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One of his strengths on TikTok is audience recall: viewers recognize specific characters or song lines from past content, encouraging interaction and comments like “I remember this from YouTube!” These nostalgic callbacks give even new TikToks a layer of depth, reinforcing his brand without feeling repetitive. It’s a clear case of vertical integration, using TikTok to echo and amplify his core video catalog.

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Though his TikTok engagement rate is modest at 0.07%, he still averages over 72K views per post. This suggests his reach is strong, even if his posts aren’t heavily comment-driven. The primary function of his TikTok strategy is to seed awareness and sustain top-of-mind recall, not to dominate daily feed trends. He’s optimized the platform for recognition, not experimentation.

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• Username: @kyleexum
• Influence Score: 83.2/100
• Followers: 8M
• Activity: 1.7 videos/week
• Engagement Rate: 0.07%
• Growth: 0%
• Average Engagement: 5.8K
• Posting Habits: Twice a week at 7 PM EST

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Instagram: Mid-Funnel Humor and Culture Highlights

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Kyle’s Instagram serves as a visual extension of his YouTube content, with 12 posts per month delivering teasers, memes, and reaction images. He often shares stills from his videos or polished selfies with comedic captions that reference his latest skits. Posting three times a week around 4 PM EST, he captures morning engagement cycles while keeping his feed aligned with his creator persona. The tone is casual but calculated, offering a mix of humor and behind-the-scenes presence.

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His Instagram Stories are used to promote video launches or re-share memes created by his fans, often tagging them to reinforce community loyalty. This crowd engagement style is less common among music-comedy creators and helps position Kyle as approachable and in touch. He also uses polls, countdowns, and question boxes for light engagement, especially when teasing new drops. These features contribute to a 0.42% engagement rate—his strongest among all platforms.

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Kyle’s captions are often stylized with emojis and personal jokes, staying true to his comedic rhythm. Unlike many creators, he doesn’t use lengthy storytelling in captions but instead focuses on quick, punchy setups—like screenshots of DMs or video punchlines. This keeps his page scroll-friendly while still feeling interactive. His tone mirrors the fast-cut humor of his videos but in static form.

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While Instagram isn’t his biggest platform in terms of reach, it supports deeper brand identity through polished visuals and fan connection. His Instagram feed has also hosted occasional promo shots for his merchandise and music links, framed in ways that match his humorous tone. It's where Kyle showcases the more lifestyle-focused side of his brand, but always with a nod to his skit roots.

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• Username: @kyleexum
• Influence Score: 84.2/100
• Followers: 503K
• Activity: 12 posts/month
• Engagement Rate: 0.42%
• Growth: +0.14%
• Average Engagement: 2.1K
• Posting Habits: 3 times a week at 4 PM EST

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X (Twitter): Dormant but Present

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Kyle Exum’s presence on X (formerly Twitter) is limited, with only 9.9K followers and no active tweets in the past three months. He does not currently use the platform to distribute content or engage with fans, and his profile score reflects this dormancy at 8.7/100. The account appears to be held more as a brand placeholder than an engagement tool. It has no engagement metrics or traffic impact on his other platforms.

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Historically, his X usage was occasional and focused on announcements or reposting video links. There are no recurring content formats or media-rich posts on the account. Unlike creators who use X for live commentary or cultural takes, Kyle has never leaned into its real-time format. His comedic content, which thrives on visuals and sound, doesn’t easily translate to X’s text-first environment.

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• Username: @kyleexum
• Influence Score: 8.7/100
• Followers: 9.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.27%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Kyle Exum's Social Media Influence Summary

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Kyle Exum holds a Favikon Influence Score of 8,995 points, ranking him in the Top 2% of creators worldwide. He sits at #611 in Video Entertainment U.S. and #3522 globally, placing him in the Top 1% for both categories. His strong Instagram performance—Top 5% in the U.S. and Top 4% worldwide—further reinforces his authority in youth-centered, video-driven content.

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Learn more about the Favikon Methodology here

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Content Strategy: Music, Memes, and Characters with Staying Power

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Kyle’s content is built on recurring formats that resonate with a Gen Z audience—animated characters, parody raps, and exaggerated school humor. His unique ability to produce original music that fits seamlessly into comedic storylines is a signature trait. He doesn’t just follow trends—he creates evergreen content that fans revisit and share years after release. His positivity and cheerful tone are constants across all platforms. He avoids political content, keeping his brand “very safe” and universally appealing to family-friendly advertisers. His YouTube videos, in particular, feel like sketches from a digital variety show—complete with hooks, punchlines, and catchy choruses. The consistency of his characters and comedic formulas has helped him remain relevant across algorithm shifts.

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Reachability and Partnerships

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Kyle Exum is highly reachable through his core platforms—YouTube, Instagram, and TikTok—where he maintains predictable posting schedules and a clear comedic identity. His most frequent uploads are on Instagram, where he posts three times a week at 4 PM EST, making it an ideal channel for time-sensitive product placements or announcements. Brands like Amazon Music and Fortnite have already collaborated with him, reflecting his alignment with entertainment, gaming, and youth-driven campaigns. He typically integrates sponsors into skits or parody lyrics rather than traditional ad formats, keeping engagement high and content authentic.

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Kyle’s consistent use of recurring characters and original music allows seamless brand integration into stories his audience already expects. He favors placements that support the narrative of his sketches, such as props, music features, or gaming references. His campaigns often include pre-launch teasers via Stories or short-form video hints, giving sponsors extra visibility. His fanbase—self-dubbed the "Exum family"—responds well to his casual tone and branded humor, making him an effective partner for repeat collaborations.

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Conclusion: Kyle Exum’s Comedy Blueprint for Lasting Youth Engagement

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Kyle Exum stands out as a content creator who has translated parody music into a scalable brand with strong youth appeal. His ability to blend humor, music, and animation into shareable digital episodes has earned him top-tier influence rankings across platforms. Whether dropping viral rap skits on YouTube or teasing moments on TikTok, Kyle’s consistency and originality continue to set him apart. For brands looking to connect with Gen Z in a way that feels genuine and entertaining, Kyle Exum remains one of the most compelling voices in digital youth entertainment.

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