Who is Rafael Gomes?

‍

‍

Rafael Gomes: Celebrating Rural Humor with Digital Impact

‍

‍

Rafael Gomes is a Brazilian content creator celebrated for his rural-themed humor that blends satire with cultural commentary. His signature style often includes cowboy hats, rustic settings, and catchphrases like “Trem bom e coisa boa,” creating an instantly recognizable character. Unlike polished lifestyle influencers, Rafael leans into raw and comedic portrayals of everyday country life. This distinctive tone has earned him a loyal audience across Brazil’s interior and beyond.

‍

His content centers on the quirks of rural Brazilian culture—highlighting food habits, speech patterns, and family dynamics with exaggerated, comedic flair. Rafael’s humor reflects not only his background but also the experiences of his followers, many of whom see their own stories in his skits. By staying close to regional identity, he has cultivated strong emotional resonance within his niche. This authenticity is a key factor behind his consistent TikTok and Instagram engagement.

‍

‍

Rafael is known for high-frequency posting, particularly short videos that match the fast-paced rhythm of Brazilian meme culture. He favors late-night uploads on TikTok, often drawing views from younger users who scroll before bedtime. His strategic timing, combined with localized humor, allows him to reach viewers others might overlook. Rafael rarely uses trending formats without adapting them through a rural lens, ensuring every piece reflects his comedic voice.

‍

Collaboratively, Rafael is embedded in a tight-knit creator network that includes humorists like Wagner Victor and Rafael Fioti. His brand partnerships—such as with Rossi Airguns and Invictus Tactical—lean into masculine, outdoor, or adventurous themes that resonate with his character-driven persona. This brand alignment, paired with cultural specificity, positions Rafael as one of Brazil’s leading rural comedy voices online.

‍

‍

An Influencer Active on Social Media

‍

‍

Rafael maintains a strong presence on TikTok and Instagram, where he consistently produces engaging short-form content about rural life, humor, and relatable situations. His network includes top Brazilian humorists and influencers, boosting his visibility and engagement across platforms.

‍

‍

Rafael's Social Media Strategy Analysis

‍

‍

TikTok: Rural Laughter at Scale

‍

‍

Rafael Gomes uses TikTok as his primary stage to spotlight Brazil’s rural culture with humor. His videos consistently feature countryside scenarios, food habits, and comedic commentary that resonates deeply with regional audiences. Instead of high-budget production, his charm lies in raw storytelling and charismatic delivery. The audience is drawn to his spontaneous persona and cultural relatability.

‍

He posts around 8.4 videos per week, maintaining 3 million followers, but what stands out is how his humor remains consistent without trending dependency. Many clips highlight life in rural Goiás or Minas Gerais, helping build a localized loyal following. His skits often use common Brazilian slang and symbols, giving each post a strong sense of place. It’s less about virality and more about familiarity.

‍

‍

His engagement rate sits at 1.65%, which is notable considering his high posting frequency. The average views per video reach 391.5K, proving that his humorous bits consistently perform. Gomes rarely strays from his rural tone, which gives his TikTok a strong, identifiable niche. Even branded content aligns seamlessly with his style, such as collaborations with outdoor or tactical brands.

‍

Instead of flashy challenges or scripted trends, Rafael relies on his wit and relatable topics. It’s this grounded approach that makes him stand out in Brazil’s TikTok space. He has essentially become a comedic voice for young rural Brazilians online. His routine uploads at 10 AM EST daily establish a predictable and dependable rhythm for his followers.

‍

• ‍Username: @faelgomess‍
• Influence Score: 89.3/100‍
• Followers: 3M‍
• Activity: 8.4 videos/week‍
• Engagement Rate: 1.65%‍
• Growth: 0%‍
• Average Engagement: 49.6K‍
• Posting Habits: Every day at 10 AM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: A Visual Journal of Relatable Comedy

‍

‍

Instagram serves as Rafael’s interactive space where he blends lifestyle updates with strong community engagement tactics. He balances photo carousels, giveaway announcements, and humorous reels, all steeped in cowboy aesthetics. His visuals are saturated with rural motifs—cowboy hats, boots, and pickup trucks—forming a clear identity. A standout post recently featured a truck giveaway, sparking thousands of comments.

‍

With 1.7 million followers, Rafael actively posts 10 times per month, achieving an impressive 4.06% engagement rate. His content is well-paced and personal—each caption invites comments or community feedback. This is visible in how his giveaway strategy doesn’t feel corporate; it feels tied to his life. The rural backdrop serves as a lifestyle rather than a set piece.

‍

‍

His Instagram reels and static posts generate high traction, with an average of 1.3M views and 67.4K engagements per month. Rather than being overly promotional, his approach remains audience-first. He often asks his community to participate in choices, such as voting for giveaway winners or sharing opinions in the comments. This interactivity helps build trust.

‍

He typically posts 3 times a week at 4 PM EST, which aligns with rural audiences who start their day early. Rafael is strategic about timing but informal in tone. Instagram functions as a place where his audience doesn’t just observe him—they influence his content. His integration of humor, giveaways, and lifestyle visuals creates a strong sense of belonging.

‍

• ‍Username: @faelgomeess‍
• Influence Score: 93.2/100‍
• Followers: 1.7M‍
• Activity: 10 posts/month‍
• Engagement Rate: 4.06%‍
• Growth: +1.73%‍
• Average Engagement: 67.4K‍
• Posting Habits: 3 times a week at 4 PM EST

‍

‍

X: Minimal Activity, Legacy Presence

‍

‍

Rafael’s X presence, under the handle @ofaelgomess, shows little recent activity, having gone silent for over two years. Despite 110.8K followers, there have been 0 tweets/week and no notable growth or interaction metrics. The platform now serves more as an archive or potential revival channel rather than a strategic outlet. His content strategy clearly prioritizes TikTok and Instagram.

‍

Previously, X may have been used for meme reposts or quick community reactions, but that role has shifted entirely to Instagram stories and TikTok captions. His follower base here hasn’t grown and currently reflects a decline of -0.17% over the past month. There’s also no brand safety activity or visible partnerships on this platform.

‍

• ‍Username: @ofaelgomess‍
• Influence Score: 7.7/100‍
• Followers: 110.8K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.17%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

‍

‍

Rafael Gomes’ Social Media Influence Summary

‍

‍

Rafael Gomes holds an impressive Influence Score of 9,158 points, placing him in the Top 1% of creators in Brazil. He ranks #478 on Instagram Brazil and #43 in Lifestyle & Reality TV Brazil, highlighting his dominance in rural humor and lifestyle content. His consistency, loyal audience, and strong network of local collaborators solidify his role as a key figure in Brazil’s entertainment creator space.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor Rooted in Culture

‍

Rafael’s content revolves around playful reenactments of rural Brazilian life—poking fun at customs, accent quirks, and local habits. His videos often feature cowboy hats, country slang, and everyday scenarios exaggerated for comedic effect. This cultural specificity makes his humor distinct and deeply resonant with his audience. He also uses humor to address broader lifestyle themes—friendship, work, and family—keeping his tone light but relevant. His style is defined as casual, cheerful, and safe, with minimal political content, making him highly brand-friendly across categories like food, fashion, and entertainment.

‍

‍

Reachability and Partnerships

‍

‍

Rafael Gomes is highly reachable through TikTok and Instagram, where he maintains weekly activity with consistent engagement. On TikTok, he posts 8.4 videos per week at 10 AM EST, drawing over 391.5K average views and showcasing a mix of comedic skits and branded content. His Instagram is equally strong, with 10 posts per month, a 4.06% engagement rate, and an average of 1.3M views. This regularity and volume make Rafael a reliable partner for brands aiming to connect with Brazil’s rural and youth-driven demographics.

‍

‍

He actively engages in brand partnerships, having worked with names like Rossi Airguns Airsoft, ForHonor, and Invictus Tactical, which align with his rugged, masculine audience. His content frequently integrates product placements into narrative-driven videos, creating natural brand exposure. Rafael is part of a robust creator network including Wagner Victor and Rafael Fioti, amplifying campaign reach through collaborative traction. His openness to sponsored posts and giveaways strengthens his appeal for direct consumer impact.

‍

‍

‍

Conclusion: Rafael Gomes and the Power of Rural Comedy

‍

Rafael Gomes has carved out a distinctive niche as a rural humorist, bringing countryside charm to the digital space with wit and relatability. With millions of loyal followers and strong platform performance, Rafael offers brands a way to connect with Brazilian audiences through culturally rich, engaging content. By keeping his tone cheerful and his visuals authentic, Rafael stands out not just as a digital comedian—but as a cultural storyteller who knows how to connect and convert.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍TAINA LIMA - COMPLETE SOCIAL MEDIA ANALYSIS‍GIOVANNA CARDONI - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE