Who is Kylie Perkins?

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Kylie Perkins: Inspiring Personal Growth Through Action and Accountability

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Kylie Perkins is a U.S.-based lifestyle creator known for her tough-love motivational content that challenges followers to take immediate action. Her tagline, “You were not built to do nothing, so get up & fight back,” reflects the direct, no-excuses tone of her content. She centers her message around discipline, personal growth, and daily routines. Her videos focus on decluttering both spaces and mindsets.

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Unlike creators who focus on aesthetics or trends, Kylie’s approach is grounded in habit-building and mental resilience. She routinely posts videos urging viewers to clean their rooms, restructure their day, and stop “being lazy.” Her community follows her for her blunt delivery and practical advice, not curated perfection. Her feed feels more like a motivational boot camp than a lifestyle highlight reel.

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She built her core audience on TikTok, where her 2.3M followers regularly engage with her fast-paced videos that blend real talk with home organization. With average views nearing 683K and daily uploads, Kylie positions herself as a reliable motivator. Her use of capitalized, text-overlay slogans adds urgency to her message. It’s this consistent tone that keeps her content immediately recognizable.

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Kylie has worked with brands like Target, ACTA™, and Tarte Cosmetics, but only on campaigns that align with her action-first philosophy. She avoids scripted promotions and instead integrates brand mentions into her daily advice. Her collaborations center around self-improvement tools—whether it's organizing bins or productivity planners. Every post, branded or not, delivers one message: do the work.

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An Influencer Active on Social Media

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Kylie Perkins is most active on TikTok and Instagram, where she shares tough-love motivational content focused on lifestyle improvements and personal development.

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Kylie's Social Media Strategy Analysis

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TikTok: Decluttering Mindsets, One Video at a Time

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Kylie’s TikTok content centers around blunt motivation, using slogans like “GET UP & FIGHT BACK” in capital text overlays to demand action. Her approach is not gentle—she uses direct speech to confront laziness, procrastination, and mental clutter. This tough-love messaging resonates deeply with viewers seeking accountability, not comfort. She frames discipline as the key to personal freedom.

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She averages 7.2 videos per week and posts consistently at midnight, aligning with a mindset-reset timing for many followers. The daily cadence makes her feed feel like a wake-up call—each video pushing viewers to clean, move, or reflect. She rarely deviates from her focus, keeping her messaging tight around productivity and order. There’s no fluff or trending dances—just voiceover-driven urgency.

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Kylie integrates brand mentions by embedding them in her calls to action—whether organizing a drawer using a specific container or planning her day with a sponsor’s product. She’s tagged Target five times in videos that show practical utility over aesthetic placement. Her audience trusts her endorsements because they’re always framed as tools to take action. She never posts passive brand mentions.

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Despite a -14.78% follower drop, she maintains an 84.5/100 Influence Score, proving that consistency and message clarity sustain impact. Her average engagement sits at 27.3K per post, with 683K average views, reinforcing her strength in reach. She ranks in the top 7% on TikTok U.S. and top 5% globally. Even with volatility, her voice cuts through the noise and commands attention.

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• ‍Username: @sociallykylie‍
• Influence Score: 84.5/100‍
• Followers: 2.3M‍
• Activity: 7.2 videos/week‍
• Engagement Rate: 1.19%‍
• Growth: -14.78%‍
• Average Engagement: 27.3K‍
• Posting Habits: Everyday at 11 PM EST

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Instagram: Motivation Meets Aesthetic

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Kylie uses Instagram to reinforce her TikTok messaging with high-contrast visuals, personal moments, and home transformation posts. Her aesthetic is clean but unpolished—prioritizing authenticity over curated perfection. She posts motivational quotes as text graphics, often styled to match her assertive tone. Each post feels like a visual push to get moving.

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She posts 12 times per month, typically around 5 PM EST, targeting users just starting their day. These early drops serve as soft nudges, visually reminding followers of their goals. She also shares family-centered posts to connect emotionally without softening her tone. Her captions remain instructional or deeply grateful—never neutral.

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With 91.9K followers and a 0.76% engagement rate, Instagram plays a supportive but consistent role in her ecosystem. Her 698 average engagements per post reflect a core group of loyal viewers. Instagram gives Kylie room to slow down, show moments of gratitude, and build emotional equity beyond directives. Yet, her feed still drives one theme: act now.

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Kylie’s Instagram also shows strategic tagging behavior—brand mentions like ACTA™ are integrated into lifestyle shots that reflect her practical use. The content isn’t editorial—it’s real-world use embedded in motivational language. This reinforces her core message: tools are only valuable if you put them to work.

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• ‍Username: @sociallykylie‍
• Influence Score: 79.3/100‍
• Followers: 91.9K‍
• Activity: 12 posts/month‍
• Engagement Rate: 0.76%‍
• Growth: 0%‍
• Average Engagement: 698‍
• Posting Habits: Everyday at 5 PM EST

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YouTube: Minimal Presence, Maximum Intent

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YouTube is Kylie’s least active platform, with only one video posted per month, but it plays a role in housing long-form, high-impact content. Her videos here offer deeper dives into home organization projects and personal growth reflections. These are not fast-paced clips—they are narrative-driven, often capturing full transformations. She uses voiceovers to tell the story of effort and change.

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Despite having just 18.9K subscribers, her engagement rate is the highest at 2.19%, showing that her most committed audience engages here. The 414 average engagements per video confirm that her subscribers show up with intent. Her long-form content is viewed as a reference—people come back to rewatch cleaning routines or hear her mindset shifts again.

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Her tone on YouTube is identical to TikTok, but with more breathing room. There’s no music trend or background fluff—just focused transformation and sharp language. She doesn’t use YouTube for vlogging or casual check-ins. Every video serves as a case study in taking responsibility, structured change, and finishing what you start.

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While YouTube shows 0% growth and scores lower at 56.4/100, it remains a strategic content bank. Kylie could expand this platform to host mini-courses or branded challenges without compromising her tone. It’s not for daily reach—but for depth and action documentation, it fits her voice perfectly.

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• ‍Username: @sociallykylie‍
• Influence Score: 56.4/100‍
• Followers: 18.9K‍
• Activity: 1 video/month‍
• Engagement Rate: 2.19%‍
• Growth: 0%‍
• Average Engagement: 414‍
• Posting Habits: Once a year at 7 PM EST

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Kylie Perkins' Social Media Influence Summary

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Kylie Perkins holds a total Favikon Influence Score of 8,937 points and ranks #3 in the lifestyle creator space. In the DIY & Home Improvement category, she ranks in the top 1% both in the United States (#20) and globally (#58). On TikTok, she holds a top 7% ranking in the U.S. and top 5% worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Action, Accountability, and Aesthetics

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Kylie’s content is built around the principle of tough love. She encourages her audience to stop waiting and start acting—with no frills or fluff. Whether she’s showcasing a drawer reorganization or calling out laziness, her voice is consistent and energizing. She avoids polished influencer clichés and instead leans into real, impactful dialogue. Visually, her content maintains a consistent palette and aesthetic—bright, clean, and energizing. She often uses caption overlays with capitalized motivational statements. Her feed becomes a visual wall of calls to action, guiding followers into practical change.

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Reachability and Partnerships

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Kylie is represented by Digital Brand Architects and typically accepts brand deals that align with productivity, home organization, or personal growth tools. Her past collaborations include ACTA™ (tagged 4x), Target (tagged 5x), and Tarte Cosmetics (tagged 6x), indicating a strong preference for brands that serve practical, habit-focused routines. She avoids overly aesthetic or novelty campaigns and favors those with clear function. Her estimated post rate ranges between $5K and $10K.

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She is most responsive on TikTok and Instagram, where she maintains daily posting habits and incorporates brand mentions organically into her lifestyle challenges. She’s unlikely to support one-off posts without relevance to her messaging. Brands aiming to collaborate should propose campaigns that empower action—whether through tools, systems, or routines. Her tone demands value-first integration, not surface-level promotion.

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Conclusion: Driving Discipline and Daily Change Through Unfiltered Motivation

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Kylie Perkins stands out as a motivational powerhouse in the lifestyle content space. Her direct, energetic tone has earned her a top-tier position in the DIY and personal development niche. While she’s most dominant on TikTok, her presence on Instagram and YouTube supports a well-rounded, mission-focused brand. Her steady collaborations with brands like Target and ACTA™, combined with a committed audience, make her one of the most impactful voices for audiences ready to change.

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