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Who is Kyra aka Kiply?
Kyra, known online as Kiply, has carved out a strong niche in the Minecraft creator scene with her animated personality and horror-themed gameplay. Best recognized for her suspense-filled Minecraft mods and playful commentary, Kiply balances jump scares with humor, building an audience that thrives on her energy.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Kiply: The Energetic Minecraft Horror Creator Dominating YouTube
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Kyra, better known as Kiply, built her following by turning Minecraft horror challenges into storytelling episodes filled with suspense and comedy. She isn’t just reacting to gameplay—she creates custom narratives using mods, often inventing creatures and plotlines that don’t exist in vanilla Minecraft. Her videos regularly feature her loud reactions and fast editing cuts, enhancing the theatrical feel of each scenario.
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Her on-camera presence is defined by high energy, constant commentary, and comedic timing. Instead of calm gameplay, Kiply thrives in chaos—whether she’s being chased by monsters or trapped in a haunted village mod. She often uses a recurring cast of friends and characters in her videos, creating continuity that keeps fans engaged episode after episode.
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Kiply rarely shares personal lifestyle content or real-world updates. Her focus is entirely in-game, which keeps her brand cleanly defined and immersive. This also makes her stand out from many Minecraft creators who branch into IRL vlogs or multi-game streaming—Kiply stays in the Minecraft world, with full commitment to the “block game.”
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Her visual identity is bold and playful, with thumbnails and channel art that mirror her animated personality. Quotes like “I’m loud, I laugh a lot, and I love the block game” summarize her unapologetic approach. This consistent tone, paired with her horror-comedy niche, has helped her build a loyal audience that expects jump scares with a punchline.
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An Influencer Active on Social Media
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Kiply’s presence is strongest on YouTube, with smaller footprints on TikTok, X, and Instagram. While she holds accounts across platforms, YouTube is where her active engagement and content strategy live.
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Kyra's Social Media Strategy Analysis
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YouTube: Minecraft Mayhem and Horror Done Right
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Kiply’s YouTube channel (@Kiply) is the core of her content empire, with 2.8M subscribers and a strong Influence Score of 86.8/100. She’s best known for her horror-themed Minecraft challenges that combine suspense, mods, and unexpected twists. Her most popular videos often feature eerie maps and custom skins that heighten the tension while keeping a comedic tone.
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She posts around 3.9 videos per month, typically on Fridays at 7 PMÂ EST, maintaining consistent storytelling and strong pacing. Her average view count is 367.2K, and her engagement rate is 0.18%, which is notable given her large audience size. Her content is highly edited and structured around cliffhangers, keeping viewers hooked through a full episode.
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Instead of generic gameplay, Kiply focuses on mod-driven narratives, including creepypasta-inspired plots like haunted houses and possessed mobs. Her editing style includes reaction cams, sound cues, and jump scares—making the experience more immersive. These creative decisions allow her content to stand out in the crowded Minecraft genre.
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She’s also built a strong feedback loop through her community tab and pinned comments, where viewers suggest myths to explore. This two-way dynamic has helped her grow by +23.8K subscribers in 30 days (+0.86%). Her horror niche is what makes her a go-to creator for fans who want more than basic survival playthroughs.
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- Username: @Kiply
- Influence Score: 86.8/100
- Followers: 2.8M
- Activity: 3.9 videos/month
- Engagement Rate: 0.18%
- Growth (30 days): +0.86%
- Average Engagement: 5K
- Posting Habits: Once a week at 7 PMÂ EST
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TikTok: A Dormant Channel with Untapped Energy
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Kiply’s TikTok account (@okiply) hasn’t seen new content in over a year, yet it still gained +237 followers in the past 30 days. This growth is entirely passive, driven by her active YouTube fanbase rather than TikTok-native content. Her TikToks typically featured edited jump scares, in-game pranks, and quick reactions—not stand-alone skits or trends. These clips served more as YouTube highlights than original short-form content.
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Unlike her horror-driven YouTube storytelling, her TikTok lacked continuity and was never treated as a narrative tool. With an engagement rate of 0% and no posts in the last 30 days, the account functions as a secondary touchpoint, not a driver of community. There’s no evidence of using trends, filters, or duets—features central to native TikTok growth. The strategy was limited, and without consistent uploads, the platform has faded from her active content mix.
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- Username: @okiply
- Influence Score: 8.2/100
- Followers: 22.3K
- Activity: 0 videos/week
- Engagement Rate: 0%
- Growth (30 days): +1.08%
- Average Engagement: 0
- Posting Habits: Once a year at 8 PMÂ EST
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Instagram: A Personal Archive, Not a Content Hub
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Kiply’s Instagram (@kyrakiply) hasn’t been updated in over three years, with her last post showing a beach photo alongside two friends, captioned “my favorites.” This type of content reflected her pre-YouTube identity and focused on personal friendships rather than gaming. None of her posts mention Minecraft or horror content, which separates the feed entirely from her current creator persona. The aesthetic is casual and friendly, but disconnected from her now-primary audience.
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Despite complete inactivity, her profile still gained +83 followers this month, likely from fans searching for behind-the-scenes content. However, her 0% engagement rate and "once a year" posting habit confirm she has no intent to reactivate the account. This page remains a static time capsule of her early online presence rather than an active part of her brand strategy.
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- Username: @kyrakiply
- Influence Score: 7.2/100
- Followers: 6.4K
- Activity: 0 posts/month
- Engagement Rate: 0%
- Growth (30 days): +1.31%
- Average Engagement: 0
- Posting Habits: Once a year at 5 PMÂ EST
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X: No Longer a Priority
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Kiply’s X account (@kyrakiply) remains mostly inactive, with her last post dated four months ago and no weekly tweet activity. Her presence on the platform has always been quiet—focused more on retweeting others or replying sparingly rather than sharing her own thoughts or gaming updates. There are no threads, no commentary on her videos, and no effort to build dialogue with fans. This passivity has resulted in a 0% engagement rate despite 6.6K followers.
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Interestingly, she still gained +73 followers in the past month, suggesting that her YouTube audience occasionally seeks her out across platforms. However, the lack of original posts means new followers won’t find content that adds value or context to her creator journey. Without consistent activity or a clear use case, X functions as a dormant extension of her brand rather than a communication tool.
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- Username: @kyrakiply
- Influence Score: 13.3/100
- Followers: 6.6K
- Activity: 0 tweets/week
- Engagement Rate: 0%
- Growth (30 days): +1.13%
- Average Engagement: 0
- Posting Habits: Once a year at 4 PMÂ EST
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Twitch: Community-Ready but Unused
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Kiply’s Twitch channel (@kiply) is where her community truly thrives. With 49.5K followers and an Influence Score of 62.6/100, Twitch is the only platform where she posts consistently—streaming 4 times a week, typically around 4 PM EST. Her content focuses heavily on Minecraft horror mods, with a loyal audience returning for her dramatic reactions and long-form playthroughs. Her average stream engagement reaches 146 interactions, built around an active and niche fanbase.
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Her Twitch is responsible for most of her recurring visibility, functioning as the central hub for gameplay, personality, and fan interaction. Despite the early morning stream schedule, Kiply has built a rhythm that resonates with her audience. The engagement rate of 0.29% confirms that while her community is modest in size, it’s active and consistent.
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- ‍Username: @kiply‍
- Influence Score: 62.6/100‍
- Followers: 49.5K‍
- Activity: 4 streams/week‍
- Engagement Rate: 0.29%‍
- Growth (30 days): +0.59%‍
- Average Engagement: 146‍
- Posting Habits: 4 times a week at 4 PMÂ EST
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Kiply’s Social Media Influence Summary
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With an Favikon Influence Score of 8,669 points, Kiply ranks in the Top 1% on YouTube U.S. and Worldwide, and in the Top 2% for Minecraft creators in the United States. Her sharp growth and audience retention across YouTube are the key drivers behind this ranking.
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Content Strategy: Loud, Scary, and Fun
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Kiply’s content is instantly recognizable. Every episode has a clear setup, whether it’s surviving a Minecraft myth, hunting down monsters, or building suspenseful traps. Her exaggerated reactions and vibrant edits make the content ideal for younger viewers who enjoy fast-paced gameplay. She blends jump scares with meme humor, creating a unique balance that few creators pull off consistently.
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Reachability and Partnerships
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Kiply is currently a low-reach creator, with only 1 accessible contact across her five tracked platforms. She doesn’t list a business email, nor does she provide a direct link to sponsorship or collab inquiries on any of her social bios. The lack of a Linktree or portfolio link limits her visibility to potential partners. Most of her growth is organic and not tied to brand-driven interactions.
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Her Twitch and YouTube descriptions focus solely on content, with no prompts for PR or brand contact. Kiply doesn’t post shoutouts, affiliate links, or discount codes, which suggests she hasn’t yet leaned into monetized partnerships. This makes her harder to reach compared to other gaming creators of similar size. However, her dedicated horror gaming audience could be an untapped opportunity for niche collabs.
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Conclusion: Owns the Minecraft Horror Lane
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Kiply isn’t trying to be everywhere—she’s focused, consistent, and highly effective on YouTube. While other platforms show little to no activity, her growth on YouTube proves that her audience prefers long-form, themed gaming content. Her style is distinct: loud, funny, scary, and always engaging. For brands in the gaming space, particularly those targeting younger players, Kiply offers a top-tier opportunity. And while she could activate other platforms for expansion, her current strategy of dominating one lane works. She’s not just a Minecraft creator—she’s made horror inside the block game her signature.
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Also See đź‘€
‍DANGMATTSMITH - COMPLETE SOCIAL MEDIA ANALYSIS‍KAYLEIGH BURSCH - COMPLETE SOCIAL MEDIA ANALYSIS
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