Who is DangMattSmith?

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DangMattSmith: Entertaining Millions with Reactions, Humor, and Online Trends

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DangMattSmith is a digital entertainer best known for his expressive reaction videos that turn odd internet clips into rapid-fire comedy. He built his audience by reacting to scary TikToks, mobile game fails, and awkward online moments, often adding exaggerated facial expressions and punchy edits. His channel grew by leaning into viewer-submitted content and YouTube trends. His catchphrases and consistent visual style have made his reactions instantly recognizable.

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He uploads almost daily on YouTube, often early in the morning, which helps him stay in front of his teen and young adult audience during peak viewing hours. His content avoids heavy editing tricks and focuses instead on his real-time reactions and unscripted humor. Many of his videos follow a “watch and comment” rhythm, with recurring formats that fans anticipate. His personality—loud, animated, and slightly sarcastic—drives the content more than the clips he reacts to.

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Matt’s TikTok account extends this formula to shorter formats, where he plays off bizarre or viral videos with facial reactions and quick jokes. He is selective with uploads on TikTok, usually posting once a week, but the engagement per video remains high. His humor appeals to a younger crowd that favors reaction-based content over scripted sketches. His face and voice carry most of the comedic weight, and he rarely shifts away from that style.

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He has worked with brands like Paramount Pictures and EveryPlate, inserting sponsored segments into videos without breaking tone or pacing. He keeps his content brand-safe by avoiding political or controversial commentary, which helps him secure recurring partnerships. Matt’s online presence is built around visibility, speed, and consistency, not reinvention. His ability to maintain a massive audience through a single, well-executed format makes him stand out in the reaction content space.

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An Influencer Active on Social Media

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DangMattSmith reaches a massive, mostly U.S.-based teen and young adult audience across YouTube, TikTok, Instagram, and X, with YouTube leading his total influence.

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DangMattSmith's Social Media Strategy Analysis

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YouTube: Fast-Paced Reaction Videos with a Mass Appeal

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DangMattSmith’s YouTube strategy revolves around high-frequency uploads that center on humorous reaction content. He posts nearly every day, averaging 29.8 videos per month, each following a consistent format that includes expressive commentary and edited clips from TikTok or animation compilations. His editing focuses on reaction zooms, fast cuts, and punchy subtitles that enhance his facial expressions. He rarely strays from this formula, which has helped him build a massive subscriber base of 15.1 million.

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Matt’s success on YouTube is built on volume and predictability rather than long-form depth or storytelling. Each video feels like an episode in an ongoing stream of content where viewers know exactly what they’re getting—humor, jump scares, and real-time commentary. The platform is also where he earned his Diamond Play Button, a milestone he celebrated publicly, thanking fans for over 10 million subscribers. This loyalty stems from consistency and staying close to the content that made him popular.

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His growth on YouTube is currently flat (0%), and while his engagement rate is just 0.01%, his views average 51.7K per upload. For a channel that posts daily, this level of retention signals a stable viewer base that continues to return, even without algorithmic boosts. The average engagement per post is 2.2K, suggesting that his audience is more focused on consumption than interaction—consistent with reaction-style entertainment.

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He posts at 7 PM EST, which keeps him visible in the morning cycle of YouTube recommendations, especially with a teen demographic that watches during school prep or breaks. His thumbnails often feature wide-eyed expressions or text bubbles, helping his videos stand out visually. The channel doesn’t shift topics often—most videos revolve around horror TikToks, funny fails, and challenges—but that’s what fans expect and return for. He’s made repetition part of his brand.

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• ‍Username: @DangMattSmith‍
• Influence Score: 85.1/100‍
• Followers: 15.1M‍
• Activity: 29.8 videos/month‍
• Engagement Rate: 0.01%‍
• Growth: 0%‍
• Average Engagement: 2.2K‍
• Posting Habits: Everyday at 7 PM EST

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TikTok: Skits, Reactions, and Short-Form Laughs

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Matt’s TikTok strategy mirrors his YouTube format but condenses it into quicker, bite-sized content designed for short attention spans. He uploads once a week on average, focusing on reactions to bizarre or extreme TikToks using his signature facial expressions and camera zooms. His strength on TikTok lies in how little he changes his style across platforms—his audience knows what to expect, even in shorter formats.

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He has 14.4 million followers and an engagement rate of 0.31%, with an average of 44.3K interactions per video. His content isn’t heavily captioned or scripted, instead relying on fast edits and well-timed visual exaggerations. While growth has stalled (0% over the past month), the consistent view count (296K avg. per post) shows that his content style remains effective for short-form platforms.

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Matt rarely participates in trending dances or effects; instead, he uses TikTok as a continuation of his YouTube presence. This gives his brand a unified identity across formats, keeping his humor and delivery recognizable no matter the length. He doesn’t collaborate often on TikTok, but when he does, it’s usually with creators from the horror or meme space.

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He posts at 8 PM EST, a slightly later slot than YouTube, possibly to catch users in their first scroll of the day. His lighting, framing, and expressions remain consistent across all videos, and he doesn’t use the platform for behind-the-scenes or personal updates. Everything is centered on entertainment value, with the same exaggerated delivery that drives his YouTube channel.

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• ‍Username: @dangmattsmith‍
• Influence Score: 86.8/100‍
• Followers: 14.4M‍
• Activity: 1.1 videos/week‍
• Engagement Rate: 0.31%‍
• Growth: 0%‍
• Average Engagement: 44.3K‍
• Posting Habits: Once a week at 8 PM EST

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Instagram: Personal Highlights and Casual Content

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Matt’s Instagram content is more limited in quantity but adds a personal touch to his brand. He posts about twice per month, often using the space for milestone announcements, product plugs, or personal photos. Unlike his video content, his Instagram posts show more of his life outside the screen—like receiving his Diamond Play Button or showing off new merch.

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He has 1.5 million followers and an engagement rate of 0.56%, which is higher than his video platforms despite the lower volume. Each post averages 8.5K interactions and 103.5K views, showing that his audience is still tuned in even with fewer updates. He posts at 9 PM EST, likely aiming to reach users in their mid-morning scroll after school or during breaks.

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The visual style is more polished than his YouTube thumbnails or TikToks. He often wears his own branded merch and uses captions that mix humor with gratitude or brief updates. His followers comment with memes and emojis that echo the tone of his video audience, keeping the platform aligned with his broader personality.

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Instagram isn’t used for regular storytelling or engagement-building, but for visual reinforcement of who Matt is beyond reactions. His posts tend to perform well because of their rarity and personal relevance—fans see it as a peek into the person behind the content. It’s a useful platform for maintaining visibility outside his daily video routine.

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• ‍Username: @dangmattsmith‍
• Influence Score: 85.7/100‍
• Followers: 1.5M‍
• Activity: 2 posts/month‍
• Engagement Rate: 0.56%‍
• Growth: +0.06%‍
• Average Engagement: 8.5K‍
• Posting Habits: Twice a month at 9 PM EST

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X (Twitter): Minimal Presence, Occasional Commentary

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X is Matt’s least active platform, with only 0.7 tweets per week and minimal interaction from followers. His tweets are often reposted videos or short one-liners, lacking the high-energy presence he brings to his videos. This channel does not contribute significantly to his brand growth or engagement, and the platform appears to be maintained more for completion than strategy.

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He has 91.8K followers and an influence score of 67.1/100, the lowest among all his platforms. Engagement is extremely low—an average of just 15 interactions and 4.4K views per post. His growth is slightly negative (-0.1%), and the content has not evolved in tone or format in recent months. Unlike YouTube or TikTok, there’s no real format or routine here.

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He posts late at night (around 8 AM EST), which may contribute to the lower visibility of his tweets. Posts typically consist of jokes or meme reactions that echo his video humor, but without visuals or context, the impact is weaker. He doesn’t reply to fans or retweet others, and his use of the platform is mostly one-way.

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Despite its inactivity, X remains a small extension of his brand presence. For brands evaluating a multi-platform campaign, this channel holds limited value unless revitalized. Its strength lies only in giving die-hard fans a passive update or repost of his content, rather than driving any meaningful interaction.

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• ‍Username: @dangmattsmith‍
• Influence Score: 67.1/100‍
• Followers: 91.8K‍
• Activity: 0.7 tweets/week‍
• Engagement Rate: 0.02%‍
• Growth: -0.1%‍
• Average Engagement: 15‍
• Posting Habits: Once a week at 8 AM EST

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DangMattSmith’s Social Media Influence Summary

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DangMattSmith holds a total influence score of 9,090 points, placing him in Tier 2. His YouTube and TikTok presence put him in the top 1% for Video Entertainment in the U.S. (#427) and top 3% on TikTok worldwide (#32,473). He also ranks #5,251 on TikTok U.S. and #2,287 globally for video entertainment.

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Learn more about the Favikon Methodology here

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Content Strategy: Fast, Funny, and Familiar

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Matt’s content is built on fast-paced editing, expressive reactions, and a tone that mixes sarcasm with absurd humor. He avoids politics and controversial topics entirely, sticking to material that’s universally entertaining for teens and young adults. His brand safety rating is high, and his content style is labeled “casual” with a strong emphasis on cheerful energy.

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Reachability and Partnerships

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DangMattSmith is reachable for campaigns that prioritize fast-paced, humor-driven placements aimed at teens and Gen Z. He has successfully integrated brand promotions with Paramount Pictures and EveryPlate into his regular YouTube uploads without disrupting tone or pacing. Sponsored content is often delivered mid-video using the same exaggerated delivery as his reactions, which helps maintain viewer attention. He favors scripted integrations over traditional ad reads, keeping the energy aligned with his usual content.

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His most effective partnership channels are YouTube and TikTok, where his audience expects entertainment with a consistent format. He avoids political or divisive themes, keeping all brand placements in a “very safe” content environment. His estimated rate is $10K per post, offering high-volume visibility backed by over 29 uploads a month on YouTube alone. For brands targeting a playful, meme-aware audience, Matt offers a direct, proven format that doesn’t require altering his natural tone.

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Conclusion: Dominating Digital Comedy with Consistency and Crowd-Pleasing Reactions

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DangMattSmith has carved out a unique space in online entertainment through consistent, fast-paced reaction content. With millions of followers and top-tier rankings in video entertainment, he continues to deliver humor to a wide audience without shifting away from his core format. For brands and viewers alike, his value lies in consistency, approachability, and a clear focus on light, cheerful content.

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