Who is Larissa Tomásia?

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Larissa Tomásia: Energizing Brazilian Lifestyle and Fitness Content with Vibrancy

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Larissa Tomásia is a vibrant Brazilian content creator known for her work in the lifestyle and fitness space. With a dynamic presence on TikTok, Instagram, and X, she has built a loyal following through motivational storytelling, wellness routines, and high-energy videos. Her audience connects with her authenticity and joyful tone, often reflected in everyday fitness and beauty content.

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She rose to national recognition after participating in the reality show Big Brother Brasil, which further amplified her visibility. This exposure positioned her as a relatable yet aspirational voice in Brazilian digital media. Following the show, Larissa continued leveraging her platform to empower followers with self-care routines, body positivity, and resilience. Her transparency and vibrant style have become core to her public identity.

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Beyond entertainment, Larissa champions a consistent wellness message. As an ambassador for Lemonize and a recurring collaborator with A Fazenda and Record TV, she bridges mainstream exposure with daily content focused on self-discipline, routine, and joyful movement. Her background in fitness shines through practical videos that encourage healthy habits, without idealizing perfection.

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Today, Larissa represents a new generation of creators blending reality TV fame with long-term digital strategy. With multilingual reach and high activity levels, she stays at the forefront of Brazilian influencer culture. Whether promoting gym sessions, trending audio skits, or positive affirmations, she connects with audiences through energy, encouragement, and a grounded, consistent presence.

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An Influencer Active on Social Media

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Larissa Tomásia connects with a wide Brazilian audience through highly active Instagram, TikTok, and X profiles, focusing on fitness, beauty, wellness, and lifestyle.

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Larissa Tomásia's Social Media Strategy Analysis

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Instagram Strategy: A Balanced Mix of Beauty, Wellness, and Pop Culture

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On Instagram (@larissatomasia), Larissa engages a slightly broader audience of 1.6M with 17 posts per month, often mixing fitness, beauty routines, and TV-related content. Despite a lower engagement rate (0.03%), she maintains strong visibility through Reels that tie into her everyday life and major media appearances. The platform allows her to show more polished visuals and aesthetic collaborations.

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Her feed features a mix of branded partnerships, lifestyle snapshots, and influencer networking—especially with other reality TV stars. Larissa often highlights her personal transformations, meal prep, gym fashion, and behind-the-scenes moments, building a well-rounded image. These glimpses into her real life allow followers to feel connected beyond surface-level visuals.

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Reels such as her “before-and-after” moments and brand campaigns with A Fazenda and Lemonize solidify her crossover appeal. While the average engagement is lower than on TikTok (397), the platform works as a reputation builder—showcasing her as a fitness and reality media hybrid. Her daily 7 PM posting keeps her top-of-feed for loyal audiences in Brazil.

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Additionally, Instagram supports her long-term brand relationships. With consistent brand tagging, especially in wellness and television, it becomes a trusted space for her commercial presence. It’s where she reinforces credibility and amplifies her public image through strategic visuals and polished storytelling.

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• Username: @larissatomasia
• Influence Score: 71.8/100
• Followers: 1.6M
• Activity: 17 posts/month
• Engagement Rate: 0.03%
• Growth: -0.27% over 30 days
• Average Engagement: 397
• Posting Habits: Every day at 7 PM EST

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‍TikTok Strategy: Fitness Focus Meets Viral Energy

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Larissa Tomásia’s TikTok (@larissatomassia) is her most engaged platform, where she posts 4.2 videos per week to 1.3M followers. Her content centers on high-energy fitness routines, humorous workout commentary, and wellness partnerships, making her relatable and aspirational. With 3.3K average engagements and standout videos reaching 4.1M views, she leverages strong visual storytelling. Her use of trending audio and product integration helps sustain virality while maintaining a clear health-first brand.

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She consistently blends workout tutorials with light lifestyle humor, allowing viewers to see both the aspirational and accessible sides of her fitness journey. Her videos often feature branded content that feels natural—especially through partnerships with Brazilian health brands like Cenoura & Bronze and Neston. These posts show her credibility in promoting functional wellness products while engaging with a younger, fitness-savvy audience.

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The engagement rate of 0.25% is modest relative to her follower size, but the consistency of interaction, particularly on health routines, demonstrates her niche appeal. Regular uploads build community expectations, while her gym-focused clips reinforce her identity as a strong, disciplined creator. She posts daily around 3 PM, ensuring her content is fresh each day for early risers and fitness enthusiasts.

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Larissa’s TikTok has also become a space for cultural commentary—occasionally blending gym humor with trending topics and regional identity. This localized strategy strengthens community connection. By showing both structure (workout routines) and play (trends, reactions), she maintains a versatile feed that promotes wellness without losing engagement momentum.

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• Username: @larissatomasia
• Influence Score: 83.9/100
• Followers: 1.3M
• Activity: 4.2 videos/week
• Engagement Rate: 0.25%
• Growth: 0%
• Average Engagement: 3.3K
• Posting Habits: Every day at 3 PM EST

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X (Twitter) Strategy: Conversational and Culture-Centric

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Larissa’s X presence (@larissatomasia) may be her smallest audience (77.7K followers), but she leverages it to post 11.7 tweets weekly with spontaneous, humorous updates. Her content here includes quick gym thoughts, reactions to pop culture, and retweets from her reality TV days. Despite a lower engagement rate (0.21%), her average engagement per tweet (161) reflects steady interaction with her core fans.

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She uses the platform to humanize her brand—posting unfiltered opinions, workout banter, and motivational quotes. This adds depth to her public persona, portraying her as both an athlete and everyday woman. Tweets like “+1 -1 ✨” with gym mirror selfies tie her fitness focus into light, casual commentary.

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X also functions as a bridge between her influencer life and her entertainment background. She interacts with TV fans, tweets about show moments, and sometimes uses humor to weigh in on cultural events. This helps her retain visibility among Brazilian pop culture communities who value real-time interaction.

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Posting twice a day at 10PM, Larissa maximizes visibility during peak engagement windows for Brazilian audiences. X might not be her highest-performing channel numerically, but it plays a crucial role in shaping her voice—one that’s direct, funny, and deeply local.

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• Username: @larissatomasia
• Influence Score: 83.2/100
• Followers: 77.7K
• Activity: 11.7 tweets/week
• Engagement Rate: 0.21%
• Growth: +0.25%
• Average Engagement: 161
• Posting Habits: Twice a day at 10 PM EST

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Larissa Tomásia's Social Media Influence Summary

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Larissa Tomásia ranks in the top 1% for Fitness for Women in Brazil and maintains a strong presence in the top 6% of TikTok creators nationwide.

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Learn more about the Favikon Methodology here

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Content Strategy Analysis: Energizing Wellness and Beauty Culture with Consistency

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Larissa’s content strategy is deeply rooted in motivating self-care, fitness achievements, and vibrant lifestyle storytelling. She uses a combination of sponsored partnerships, everyday fitness updates, and cultural relevance to build a well-rounded narrative.

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Reachability and Partnerships

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Larissa is highly reachable for brand partnerships, particularly those in fitness, wellness, beauty, and lifestyle sectors. Her safe brand image, frequent posting habits, and casual but motivating tone make her an ideal partner for product launches, sponsored content, and cultural campaigns.

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She already collaborates successfully with multiple Brazilian entertainment and health brands and shows a strong openness to partnerships that align with health, wellness, or personal empowerment themes.

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Conclusion: Larissa Tomásia: Motivating Wellness and Cultural Pride in Brazil's Digital Space

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Larissa Tomásia stands out as a leading figure promoting fitness, self-care, and cultural pride in Brazil's digital landscape. With her vibrant personality and authentic storytelling, she continues to inspire a growing community across Instagram, TikTok, and X, while offering strong partnership potential for wellness, beauty, and lifestyle brands.

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