Who is Leslie Quezada aka Les Do Makeup?

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Leslie Quezada aka Les Do Makeup: Redefining Beauty and Lifestyle Content with Authenticity

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Leslie Quezada, widely recognized as Les Do Makeup, is a celebrated content creator, entrepreneur, and CEO of her own beauty and lifestyle brand. Based in the United States, Leslie’s journey began with a passion for makeup and fashion, which she shared through social media. Over time, her natural charisma and relatability helped her amass millions of followers, turning her into a household name in the beauty community. Beyond her content, Leslie has built a thriving business empire, offering products like sunnies, makeup, and curated beauty collections, available both online and in select stores.

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Leslie’s ability to connect with her audience is rooted in her authenticity and dedication to showcasing her real-life moments. From celebrating milestones like her wedding to sharing everyday family life, Leslie has created a space where her followers feel like an integral part of her journey. Her social media platforms are more than just a hub for beauty tutorials—they serve as a diary of her life, where she openly shares her ups and downs. This genuine approach has endeared her to fans who appreciate her openness and honesty.

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A major strength of Leslie’s brand is her diverse range of content, which combines aspirational beauty tutorials with practical, relatable advice. She balances posts about makeup artistry and skincare with humorous and family-focused videos that highlight her personal life. This balance has allowed her to appeal to a broad audience, from young beauty enthusiasts to moms looking for relatable content. Her ability to blend professional expertise with personal connection is a key factor behind her immense popularity.

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As a businesswoman, Leslie has successfully leveraged her influence to launch collaborations with major brands like Shein, ELF, and Murad, cementing her place as a trusted name in the beauty industry. She has transformed her passion into a thriving career, inspiring others to pursue their own dreams with confidence. By staying true to her values and prioritizing authenticity, Leslie Quezada has solidified her reputation as not only a social media influencer but also a trailblazing entrepreneur and role model in the beauty and lifestyle space.

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An Influencer Active on Social Media

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Les Do Makeup boasts an impressive presence across TikTok, Instagram, YouTube, and other platforms. With a combined following of over 5.6 million across platforms, she engages audiences with a mix of beauty tutorials, lifestyle vlogs, and family-focused content. Her content resonates with diverse demographics, making her a top-tier influencer in the beauty niche.

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Leslie Quezada's Social Media Strategy Analysis

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TikTok: Engaging the Younger Audience with Viral Content

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TikTok has become a cornerstone of Leslie Quezada’s social media presence, where her 1.9 million followers flock to enjoy a mix of humor, family-oriented videos, and lifestyle snippets. Leslie effectively leverages TikTok’s short-form video format to create engaging and highly relatable content that resonates with younger audiences. From trending challenges to personal moments like her family’s costume adventures, her TikToks have garnered millions of views, showcasing her ability to stay culturally relevant.

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A major draw of Leslie’s TikTok strategy is her authenticity and humor, which shine through in every video. Her playful nature and willingness to share lighthearted, unscripted moments with her family give her audience a glimpse into her personal life. This approach allows followers to connect with her on a deeper level, fostering loyalty and trust. Her ability to capture everyday situations with a fun twist makes her content universally appealing.

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Consistency is a key component of Leslie’s TikTok growth. Posting an average of 5.9 videos per week, she ensures her content stays fresh and aligned with trending topics. Her timing—daily uploads at 12 AM—capitalizes on peak engagement periods, further amplifying her visibility. Videos featuring her family, such as the viral Minions costume video, not only entertain but also position Leslie as a relatable figure beyond the beauty niche.

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Leslie’s influence on TikTok is backed by an impressive engagement rate of 2.73%, which surpasses many creators in her category. With an average of 51.9K interactions per post, her content consistently drives conversations and shares. This platform has become a crucial tool in her strategy, enabling her to reach broader audiences while solidifying her brand as both entertaining and family-oriented.

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• Username: @lesdomakeup1
• Influence Score: 88.9/100
• Followers: 1.9M
• Activity: 5.9 videos/week
• Engagement Rate: 2.73%
• Growth: 0%
• Average Engagement: 51.9K
• Posting Habits: Everyday at 12 AM EST

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Instagram: A Visual Diary of Aspirational Beauty and Relatable Moments

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With 2 million followers, Instagram serves as Leslie Quezada’s primary platform for showcasing her professional expertise and personal milestones. Her content seamlessly blends beauty tutorials, lifestyle updates, and collaborations with major brands like ELF and Murad. From high-quality photos to engaging reels, Leslie’s Instagram is a testament to her ability to curate visually stunning yet relatable content.

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A standout aspect of Leslie’s Instagram strategy is her use of emotional storytelling. Recent posts highlighting her wedding, including heartfelt reels and glamorous portraits, captivated her audience and received millions of views. By sharing these intimate moments, she deepens her connection with her followers while celebrating key milestones. This emotional resonance elevates her brand beyond beauty, positioning her as a relatable influencer.

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Consistency and timing play a critical role in her Instagram success. Leslie averages three posts per week, often scheduled at 7 PM, aligning with peak activity periods. This regular posting cadence ensures her followers are consistently engaged, helping her maintain an impressive engagement rate of 3.56%. Her reels, which frequently highlight family moments and collaborations, further drive engagement by offering quick, captivating insights into her life.

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Leslie’s content strategy on Instagram emphasizes balance. While she delivers aspirational beauty content, she pairs it with posts that celebrate everyday life, such as family gatherings and humorous moments. This duality makes her brand approachable yet inspiring, drawing in a diverse audience of beauty enthusiasts and lifestyle followers.

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• Username: @lesdomakeup
• Influence Score: 85/100
• Followers: 2M
• Activity: 12 posts/month
• Engagement Rate: 3.56%
• Growth: -0.38%
• Average Engagement: 72.3K
• Posting Habits: 3 times a week at 7 PM EST

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YouTube: Long-Form Storytelling for Deeper Connections

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Leslie Quezada’s YouTube channel, with 1.3 million subscribers, offers a space for in-depth storytelling and long-form content. Unlike her short-form TikTok and Instagram posts, YouTube allows Leslie to explore her life’s key moments, such as her wedding series, in greater detail. Videos documenting her wedding preparations, vows, and reception provide fans with an intimate look into her personal life, strengthening their connection to her.

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A key strength of Leslie’s YouTube strategy is her focus on storytelling and authenticity. Her wedding series, for instance, combines cinematic visuals with heartfelt narration, allowing viewers to feel a part of her journey. This emotional depth differentiates her from other influencers, turning her content into more than just entertainment—it becomes an experience. Each video averages 296.9K views, showcasing her ability to maintain a loyal audience on the platform.

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Consistency in posting also drives Leslie’s success on YouTube. With 3.9 videos per month, she ensures her audience always has something to look forward to. Her uploads are timed at 8 PM, capturing early morning viewers who are more likely to engage with longer content. Videos highlighting key moments, such as her bridal preparation or family milestones, exemplify her skill in crafting meaningful narratives.

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Leslie’s YouTube channel also serves as a powerful branding tool, offering a platform for her product endorsements and collaborations. By integrating sponsored content into her personal stories, she maintains authenticity while providing value to her partners. This approach not only enhances her influence but also solidifies her position as a trusted voice in the beauty and lifestyle industries.

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• Username: @Lesdomakeup1
• Influence Score: 86.8/100
• Followers: 1.3M
• Activity: 3.9 videos/month
• Engagement Rate: 0.91%
• Growth: 0%
• Average Engagement: 11.6K
• Posting Habits: Once a week at 8 PM EST

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Twitter (X): A Legacy Audience for Longtime Followers

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While Twitter is not a priority platform for Leslie, her 442.2K followers reflect a legacy audience. Her last activity was two years ago, suggesting her focus has shifted to more visual and interactive platforms.

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• Username: @lesdomakeup
• Influence Score: 7.7/100
• Followers: 442.2K
• Activity: Inactive
• Engagement Rate: 0%
• Growth: -0.26%

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Leslie Quezada's Social Media Influence Summary

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Les Do Makeup holds a Favikon Authority Score of 9,238 points, ranking her among the top influencers in beauty blogging (#15 in the US). She excels in TikTok (Top 3%) and Instagram (Top 1%), reflecting her status as a leading voice in the beauty niche.

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Content Strategy: Blending Authenticity and Glamour for a Winning

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Leslie’s content strategy is rooted in relatability. She uses personal milestones, family moments, and humor to build connections, while her expertise in beauty ensures professional credibility. By focusing on trending topics, holidays, and authentic storytelling, she maintains a consistent engagement rate across platforms.

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Reachability and Partnerships

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Leslie Quezada’s reachability is considered “very difficult” due to her prominent status in the beauty and lifestyle space and her estimated sponsored post cost of $21,000. This exclusivity places her among the elite tier of influencers, attracting major brands while maintaining a selective approach to collaborations. Her ability to command such a significant fee reflects not only her influence but also the value she brings to brand campaigns through her loyal and engaged audience.

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Her partnerships with renowned brands like Shein, ELF, and Murad underscore her appeal to industry leaders. These collaborations often go beyond standard promotional content, involving well-integrated campaigns that align with Leslie’s authentic style. By seamlessly incorporating products into her everyday life and content, she delivers organic and genuine endorsements that resonate with her audience. This approach enhances her credibility and ensures successful brand partnerships.

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Despite the challenges of reachability, Leslie’s highly engaged community makes her an attractive partner for brands looking to tap into the beauty and lifestyle market. With engagement rates of 3.56% on Instagram and 2.73% on TikTok, her followers actively interact with her content, providing brands with substantial exposure and a strong return on investment. Her ability to influence purchasing decisions is a major draw for collaborations, as seen in the success of her past campaigns.

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Leslie’s exclusivity further elevates her brand’s reputation, making her a sought-after collaborator for premium campaigns. By maintaining a selective approach to partnerships, she ensures her endorsements remain impactful and aligned with her personal values. For brands aiming to collaborate with her, the high reachability cost is justified by the unique opportunity to connect with a deeply engaged and diverse audience that trusts her recommendations.

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Conclusion: A Trailblazer in Beauty and Lifestyle with Authentic Influence

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Leslie Quezada, aka Les Do Makeup, has established herself as a powerhouse in beauty and lifestyle content. Her ability to blend authenticity with professional branding sets her apart in a competitive space. From viral TikToks to emotionally resonant wedding videos, Leslie connects with her audience on multiple levels, making her a sought-after influencer for both followers and brands.

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