Who is Lisandra Barcelos?

‍

‍

Lisa Barcelos: Mastering Beauty Storytelling through Playful Transformation and Brazilian Flair

‍

‍

Lisa Barcelos launched her digital career by infusing her love of makeup with a strong sense of identity and storytelling, which quickly set her apart. Her content became especially popular during Halloween seasons, when her skill in visual transformations met her knack for viral trends. She didn’t limit herself to tutorials—Lisa intertwined makeup with character play, pop culture references, and emotionally resonant performances.

‍

Her rise was strongly anchored in TikTok, where her high-frequency posting and visually stunning transitions drew millions. This virality spread to Instagram, where she built a beauty-centric profile through Reels and brand collaborations. Lisa’s content consistently reflects her deep understanding of her audience—teen and young adult women in Brazil—who seek expressive, bold beauty routines.

‍

‍

Beyond technique, Lisa’s videos showcase humor and confidence, making her more than just a makeup creator. She plays with formats: ASMR, trends, side-by-side comparisons, and vintage glam moments all punctuate her work. Her signature phrase, “oi amigaas!! 💋,” has become a catchphrase that defines her girl-powered, emotionally open brand.

‍

Today, Lisa continues to expand her influence, working with top beauty brands like L'Oréal and Glambox, while maintaining strong connections within Brazil’s creator network. Her place in the top 1% of beauty influencers in the country is earned through consistency, vision, and a clear voice rooted in community and cultural authenticity.

‍

‍

An Influencer Active on Social Media

‍

‍

Lisa Barcelos combines makeup artistry with emotional storytelling to engage over 20 million followers across platforms, with TikTok as her central powerhouse.

‍

‍

Lisandra Barcelos' Social Media Strategy Analysis

‍

‍

TikTok: Theatrical Beauty with Viral Precision

‍

‍

Lisa’s TikTok profile is her main engine for growth, where she delivers high-impact makeup transformations with theatrical flair. With over 12.2M followers, she ranks in the top 1% of creators in Brazil and globally. Her posting cadence of 3.1 videos/week keeps her audience constantly engaged and expecting innovation. Strategic timing—7 PM posts—optimizes visibility across local trends.

‍

She embraces a narrative format, turning each video into a mini performance through transition effects, pop culture characters, and seasonal horror motifs. Her Halloween-inspired looks and nostalgic throwbacks (like “makeup 2002”) highlight her skill in visual storytelling. Her best videos average between 5M to 7M views, showing strong viewer retention. This performance positions her well for sponsored campaigns with theatrical product placements.

‍

‍

Her engagement rate on TikTok stands at 1.28%, supported by an average of 155.7K interactions per video. This includes a mix of likes, comments, and shares—proving not only passive viewing but active community interaction. Lisa’s visual signature often involves latex, yarn, or experimental product applications. Her creative risks reward her with consistent algorithm traction.

‍

Lisa’s brand work on TikTok includes Glambox and L'Oréal, often tagged in high-performing content. She integrates these brands naturally into her storytelling without disrupting the viewer experience. TikTok remains the most valuable platform for her conversion potential, especially with Gen Z. Her sustained momentum and upward growth of +1.24% indicate continued dominance.

‍

• Username: @lisabarcelox
• Influence Score: 95/100
• Followers: 12.2M
• Activity: 3.1 videos/week
• Engagement Rate: 1.28%
• Growth: +1.24%
• Average Engagement: 155.7K
• Posting Habits: 3 times a week at 7 PM EST

‍

‍

Instagram: Editorial Reels and Polish with Personality

‍

‍

Instagram is Lisa’s second core platform, where she boasts 7.1M followers and delivers sleek, high-production Reels. The platform acts as an extension of her TikTok personality but leans more into editorial and visual polish. Her posting frequency is 8/month, with content dropped twice weekly, also at 7 PM. This rhythm keeps her presence relevant in Instagram’s algorithm-driven feed.

‍

Her Reels perform impressively, regularly crossing 4M to 7M views—even outperforming some of her TikToks. She often reuses successful TikTok visuals on Instagram but edits them to match IG's aesthetic and pacing. This cross-platform adaptation reflects a deep understanding of audience behavior and content reusability. With a 2.91% engagement rate, she surpasses many peers in the same niche.

‍

‍

Lisa’s content on Instagram includes branded collaborations, viral filters, close-up transitions, and ASMR-inspired moments. She leverages visual hooks—like masked reveals and face transformations—to retain attention in the first 3 seconds. Her style is vibrant but clean, often using one-color backdrops and sharp focus. Reels featuring crochet and yarn removal garnered up to 7M views, confirming viewer fascination with tactile visuals.

‍

Despite a minor growth dip of -0.42%, Instagram remains her top platform for visual storytelling and brand positioning. Brands like L'Oréal Paris and Glambox benefit from Lisa’s enthusiastic, stylized mentions. Her feed is also a key place for product tutorials and GRWM breakdowns. With high post reach and safe content classification, she remains a top-tier partner.

‍

• Username: @lisabarcelox
• Influence Score: 87.3/100
• Followers: 7.1M
• Activity: 8 posts/month
• Engagement Rate: 2.91%
• Growth: -0.42%
• Average Engagement: 206K
• Posting Habits: Twice a week at 7 PM EST

‍

‍

YouTube: Long-Form Commentary for Beauty Fans

‍

‍

Lisa’s YouTube channel, with 2.7M subscribers, reflects a different approach—more informal and commentary-driven. Unlike TikTok or Instagram, the tone here is laid-back, focusing on product reviews and casual “maquia e fofoca” sessions. Despite limited activity—just 1.2 videos/month—Lisa still maintains a consistent voice. Her most engaged video recently reached just over 50K views.

‍

Her long-form content dives into beauty battles, affordable vs. luxury product comparisons, and emotional check-ins. These segments allow followers to see Lisa without heavy makeup or theatrical elements. Engagement is low at 0.12%, with an average of 3.1K interactions. Still, YouTube serves as a format where Lisa deepens parasocial bonds with loyal fans.

‍

‍

Lisa’s posting habit here is rare—once a year at 8 PM, according to tracking data—suggesting deprioritization. However, this leaves room for a comeback strategy via compilation edits or commentary vlogs. She could convert TikToks into themed reviews, or GRWM reactions, which align well with YouTube’s longer attention span. This would also diversify her monetization model through ad revenue.

‍

YouTube also holds potential for future partnerships, especially with brands aiming for deeper product analysis. A tutorial series or Q&A session format could appeal to more mature beauty lovers. With structured playlists and thumbnail optimization, Lisa could revitalize the channel. This platform, although underutilized, still adds dimension to her creator brand.

‍

• Username: @lisabarcelox
• Influence Score: 69.2/100
• Followers: 2.7M
• Activity: 1.2 videos/month
• Engagement Rate: 0.12%
• Growth: 0%
• Average Engagement: 3.1K
• Posting Habits: Once a year at 8 PM EST

‍

‍

Twitter (X): Low Priority and Personal Commentary

‍

‍

Lisa’s Twitter/X account is the weakest performer among her platforms, with 367.9K followers and low overall impact. She posts around once a year, and her last tweet was 14 days ago. Tweets are personal reflections or humorous quips—like reactions to Anitta’s doc or nightlife habits. However, this content sees little traction, with 0% engagement.

‍

Her average tweet views fall under 10K, with likes and replies barely reaching double digits. This suggests either algorithmic suppression or audience misalignment with the platform. X does not support Lisa’s visual storytelling strengths, making it a poor match for her makeup-focused style. There is no visible brand activity or conversion value tied to her posts here.

‍

‍

Lisa’s tone on X is casual, often introspective, but lacks the production value her audience expects. Without visuals or structured threads, it’s difficult for fans to engage meaningfully. While she occasionally joins viral conversations, she does not leverage hashtags or trends systematically. Her time investment in this channel remains minimal.

‍

Given her success elsewhere, Lisa has little incentive to scale her X strategy unless it becomes necessary for PR or community-building. The platform could serve for announcements or cross-posting links but won’t drive reach. Brands focused on storytelling or product visuals will find greater value on TikTok or Instagram. As it stands, X is the least strategic asset in her portfolio.

‍

• Username: @lisabarcelox
• Influence Score: 10.7/100
• Followers: 367.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.06%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

‍

‍

Lisandra Barcelos' Social Media Influence Summary

‍

‍

Lisa Barcelos ranks in the Top 1% across all major platforms, holding #91 on TikTok Brazil, #4 in Makeup Brazil, and #19 in Makeup Worldwide, confirming her elite status in the global beauty creator space.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Playful, Expressive, and Seasonal

‍

Lisa Barcelos’ content blends makeup artistry with expressive storytelling and trend participation. She thrives in transformation formats—crochet masks, spooky effects, and nostalgic recreations (like 2002 makeup)—all designed to surprise and entertain. Her content is rated very safe, with a cheerful tone and no political involvement, making her highly appealing for beauty brands.

‍

‍

Reachability and Partnerships

‍

‍

Lisa is very accessible to brands, especially those targeting Gen Z and Millennial women in Brazil. She already collaborates with Glambox, L’Oréal Paris, and L’Oréal USA, often tagging these partners in playful, conversion-friendly content. Her high engagement on TikTok and Instagram make her an ideal pick for campaign activations and seasonal launches.

‍

‍

Her influencer network includes top beauty creators like Emerson Damascena and industry players such as Glambox and Brasileira. She is likely to accept sponsored collaborations, with a post rate estimated between $10K–$40K.

‍

‍

Conclusion: Lisa Barcelos and the Art of Brazilian Beauty Expression

‍

Lisa Barcelos redefines what it means to be a beauty influencer in Brazil: expressive, trend-savvy, and emotionally tuned to her audience. Her creative transitions, vibrant visuals, and cheerful tone position her as a standout collaborator for beauty brands worldwide. With unmatched TikTok dominance and a strong secondary presence on Instagram, Lisa continues to shape the narrative around makeup, identity, and storytelling.

‍

‍

View the AI-powered profile