Who is Liza Baez?

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Liza Baez: Mastering Comedy and Creativity Across Platforms

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Liza Baez is a Mexican content creator known for her dry humor, subtle acting, and low-energy delivery that contrasts sharply with typical high-tempo social media styles. Her videos often reflect the perspective of an introvert trying to make sense of loud, awkward social situations. She rarely uses elaborate sets or filters—her facial expressions and timing are the core of her appeal. This minimalist approach has made her stand out in a crowded digital space.

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She frequently builds characters around real-life emotions like anxiety, discomfort, or indecision—without needing to say much. Many of her sketches are built on silence or pauses, using discomfort as comedy. These aren’t generic "relatable" moments—they feel taken from her own experience, especially as someone who openly identifies as reserved. Her fans connect with her because she doesn’t perform extroversion to go viral.

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Liza rarely breaks character, even in longer-form content. Whether she’s mocking overconfidence, social small talk, or forced positivity, her style stays consistent. This creates a recognizable brand, even across TikTok, YouTube, and Instagram. Her fans don’t follow her for trends—they follow her for tone, perspective, and a sense of calm in the chaos of fast content.

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She also communicates gratitude often, making sure her fans feel noticed without relying on parasocial hype. Her caption “Gracias por su apoyo... Los amo” reflects that honesty. She’s worked with major names like Netflix Latinoamérica and Duolingo Español, but her style doesn’t change under sponsorship. Brands trust her not because she adapts to them, but because she stays true to herself.

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An Influencer Active on Social Media

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Liza Baez is active across TikTok, YouTube, and Instagram. Her largest audience is on YouTube, followed by TikTok. Each platform has a distinct function in her strategy, with varied content formats and posting habits tailored to each.

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Liza's Social Media Strategy Analysis

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YouTube: The Platform Where Her Impact Is the Strongest

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Liza Baez’s YouTube channel is her biggest platform, with over 22.2 million subscribers, yet her posting is intentionally sparse—about 0.3 videos a month. Her YouTube strategy isn’t built on volume but on emotional storytelling and impactful releases. For example, when she received her Diamond Play Button for surpassing 10 million subscribers, she dedicated a full post to reflect on her creative journey. She framed the award as a symbol of trust and collaboration, not just numbers.

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What stands out is how she uses long captions to give real context. In her thank-you post, she didn’t just celebrate the milestone—she talked about failure, uncertainty, and the lessons she learned. That personal narrative is rare for creators her size. It signals that she sees YouTube as a place for reflection, not just visibility.

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Despite not uploading frequently, she still gains followers (+0.67% growth), showing the long-term value of her presence there. Her channel serves more as a permanent archive and fan landmark than a high-output feed. Even with a 0% engagement rate this month, the sustained growth shows that her audience still subscribes based on past content and brand strength.

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Liza treats YouTube like a long-form journal rather than a quick-hit feed. This gives her uploads weight and longevity, and it also protects her creative voice from being rushed by algorithm demands. When she does post, it’s framed as a personal moment rather than a content drop, which her followers deeply appreciate.

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• Username: @LizaBaez
• Influence Score: 94.9/100
• Followers: 22.2M
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: +0.67%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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TikTok: Where Comedy Meets Intuition

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Liza Baez’s TikTok account (@liiza.baez) has over 15.1 million followers, and her style there is unmistakably her own. She posts about 2.5 times per week, and her videos rarely rely on popular audios or trends. Instead, she leans into deadpan humor, eye contact, awkward timing, and character-driven sketches. These are often quiet and understated, in contrast to TikTok’s typical fast-paced energy.

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Her setup is usually minimal: a plain room, subtle costume changes, and her facial expressions carry the video. Liza often plays multiple characters in one scene without special effects or dramatic shifts. She uses pauses as punchlines and creates tension in silence, which few creators do well. This delivery style is what makes her scroll-stopping.

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She maintains a 1.99% engagement rate with nearly 300K average engagements per video. Despite not posting daily, her videos consistently reach 1.8 million views, which proves the power of her pacing. Her growth is also steady (+0.99%), showing that her format continues to attract new viewers even without algorithmic hacks.

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Her TikTok strategy prioritizes clarity and comfort over chaos. Fans know exactly what they’re getting—a moment of comedy that doesn’t scream at them, but still lands. She posts three times a week at 6 PM EST, likely a strategic choice for visibility in Mexico’s early scroll hours. It’s a simple routine, but it works.

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• Username: @liiza.baez
• Influence Score: 95.3/100
• Followers: 15.1M
• Activity: 2.5 videos/week
• Engagement Rate: 1.99%
• Growth: +0.99%
• Average Engagement: 299.8K
• Posting Habits: 3 times a week at 6 PM EST

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Instagram: A Visual Snapshot of Her Creative Life

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Liza’s Instagram (@liizabaez) is where her more polished side appears. With 1.8 million followers and an average of four posts per month, she uses this space for higher-quality portraits, brand campaigns, and milestone celebrations. Her tone remains casual, but the visuals are carefully chosen—like her glam shoot for hitting 20M on YouTube, where she held her Diamond Play Button in a metallic outfit. It’s clearly staged, but still feels authentic to her character.

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She often uses Instagram captions to open up emotionally, writing longer messages than on other platforms. These messages express thanks, reflect on career progress, or highlight collaborative efforts. For example, she credited YouTube LATAM and her photographer in a celebratory post, showing that she sees content creation as a shared effort.

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Her engagement rate here is 2.11%, with 38.5K average engagements and 396.8K average views. This makes Instagram her most visually impactful but lowest-volume channel. The consistency lies in her voice—she uses calm, soft visuals paired with direct messages that fans trust. She posts twice a week, early in the morning.

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Instagram supports her image as a creator who’s thoughtful and serious about her growth, but not performative. She doesn’t post filler content. Every upload on this platform serves a purpose: either to thank her audience, mark a win, or show a creative collaboration. That makes each post stand out.

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• Username: @liizabaez
• Influence Score: 90.8/100
• Followers: 1.8M
• Activity: 4 posts/month
• Engagement Rate: 2.11%
• Growth: +0.64%
• Average Engagement: 38.5K
• Posting Habits: Twice a week at 5 PM EST

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Liza Baez's Social Media Influence Summary

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Liza Baez holds a Favikon Influence Score of 9,608, placing her among the top-performing content creators in Mexico and globally. She ranks #82 on TikTok Mexico, #796 on TikTok Worldwide, and #19 in Video Entertainment Mexico, all within the top 1%. These rankings confirm her strong presence in video-driven comedy and lifestyle content, especially among Spanish-speaking audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Introverted Humor with High Resonance

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Liza’s content strategy blends expressive humor with moments of sincere connection. She doesn’t rely on loud visuals or fast-paced trends. Instead, she uses silence, facial nuance, and social awkwardness as comedic tools. Her audience returns for the feeling of familiarity her videos create—almost like watching a funny friend share an inner monologue. She also takes care not to overwhelm viewers with volume. Instead of flooding feeds, she delivers spaced-out, thoughtful uploads that feel intentional. This scarcity adds to her content’s impact. Her brand is rooted in authenticity, but not in over-sharing—she knows exactly how much to show. It’s a rhythm her audience appreciates.

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Reachability and Partnerships

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Liza Baez has partnered with major brands like Warner Bros. Pictures Mexico, Netflix Latinoamérica, and Duolingo Español, integrating them naturally into her content without disrupting her tone. Instead of product placement, she builds brand mentions into scripted narratives or thank-you messages. These appearances often align with personal milestones, like celebrating subscriber growth or launching new ideas. Her audience responds well because the branded content feels like part of her story, not an ad break.

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She is most consistent and reachable through TikTok and Instagram, where she posts multiple times per week and engages directly through comments and captions. On YouTube, though less active, she uses the platform to mark important career moments and long-form reflections. Her posting habits—early morning uploads, limited volume, and high emotional resonance—make her highly selective and intentional with collaborations. This approach appeals to brands looking for meaningful, long-term impact rather than fast impressions.

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Conclusion: Building a Career on Calm Humor and Strong Connection

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Liza Baez proves that you don’t need to be loud to be influential. Her smart humor, clear creative voice, and consistency have earned her a top-tier place in digital content. With millions of followers and strong engagement across platforms, she has created a sustainable path grounded in relatable comedy and subtle storytelling. Whether it’s a short skit or a quiet post thanking her fans, Liza continues to connect without compromising her tone.

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