Who is Lizzy Howell?

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Lizzy Howell: Redefining Dance Culture Through Visibility, Power, and Purpose

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Lizzy Howell is a Los Angeles-based dancer and influencer whose platform has become synonymous with breaking stereotypes in the dance world. Her presence challenges outdated norms, offering representation for dancers of all sizes while remaining focused on professional growth and creative collaboration. She teaches, performs, and shares her journey online with conviction.

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Her content is vibrant, skillful, and packed with energy—featuring collaborations with top instructors and artists. With Bloc LA as a personal brand and regular partnerships with studios like Playground LA, Lizzy situates herself in the heart of the professional dance community while remaining accessible to online learners and supporters.

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What sets Lizzy apart is her dual role as both performer and advocate. While most creators post dance routines, she uses her platform to drive visibility for foster care, body-positive education, and inclusive choreography. Her advocacy is grounded in lived experience, not aesthetics.

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Lizzy’s influence goes beyond performance. She’s involved in charitable collaborations and often uses her platform to spotlight initiatives that uplift youth, especially through accessible dance education. Her feed is a rare blend of technical talent and heartfelt storytelling.

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An Influencer Active on Social Media

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Lizzy maintains strong presence across TikTok, Instagram, and YouTube, with her highest follower count on TikTok.

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Lizzy Howell's Social Media Strategy Analysis

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TikTok Strategy: Performance-Driven, Studio-Centered Choreography

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Lizzy Howell uses TikTok as her primary performance outlet, where she regularly showcases high-intensity choreography in professional studio settings. With over 2.1 million followers, her content emphasizes strength, precision, and rhythm, often featuring full-body movement set to pop and hip-hop tracks. She collaborates frequently with known dancers like Gabe De Guzman and Kelly Sweeney, reinforcing her credibility in the professional dance scene. Every video is high-energy and visually engaging, often incorporating synchronized group movement.

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She posts 2.3 times per week, typically at 4PM, optimizing for early engagement. Her video titles and hashtags remain focused on choreographer credit and track names, signaling appreciation for the craft and her collaborators. Popular videos like the one featuring Tate McRae's music easily surpass a million views, with one March post gaining 158K likes. She uses repetition of her signature style—head tosses, arm throws, floor work—to build familiarity with viewers.

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The overall aesthetic of her TikToks remains consistent: bright studio lighting, minimal cuts, and dramatic movement in sync with the beat. She avoids visual filters or dance gimmicks, focusing on technical execution. This lends her content a polished, authentic quality that aligns with her brand as both performer and educator.

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What distinguishes Lizzy's TikTok presence is its blend of entertainment and instruction. She occasionally posts previews of upcoming classes, giving followers insight into her work behind the scenes. This not only drives views but also acts as informal promotion for her offline dance programs and partnerships with studios like Playground LA.

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• Username: @lizzy_dances
• Influence Score: 84.2 / 100
• Followers: 2.1M
• Activity: 2.3 videos/week
• Engagement Rate: 0.65%
• Growth: 0%
• Average Engagement: 13.6K
• Posting Habits: Twice a week at 4 PM EST

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Instagram Strategy: Education, Class Promos, and Viral Reels

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On Instagram, Lizzy Howell amplifies her professional identity as a choreographer and educator, using Reels to repurpose her TikTok performances. With 711.5K followers, her page is a hybrid of visual portfolio and class calendar, frequently used to promote her in-person workshops. Her Reels regularly go viral—her April 20 Reel reached 1.1M views and 80.1K likes, mirroring the performance metrics of her best TikToks.

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She maintains a consistent rhythm of six posts per month, each tied to either a new class announcement or collaborative content. Lizzy’s community-oriented captions include encouragement, updates on scheduling, or shoutouts to fellow dancers. A Reel from March tagged both Playground LA and Nicki Minaj, bridging choreography, studio presence, and pop culture relevance.

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Instagram also offers a space where her advocacy is more visible. She occasionally shares snippets of her involvement with youth initiatives or partnerships with causes like A Sense of Home. Her audience is not just viewers but students, families, and industry peers. This creates a sense of mentorship that’s rare among dance influencers.

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Her visuals are consistently studio-based: red brick walls, branded lighting ("BLA" for Bloc LA), and high-energy expression. By keeping her aesthetic tight and familiar, Lizzy makes it easy for brands and studios to imagine themselves seamlessly integrated into her content.

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• Username: @lizzy.dances
• Influence Score: 87.1 / 100
• Followers: 711.5K
• Activity: 6 posts/month
• Engagement Rate: 0.63%
• Growth: +1.9%
• Average Engagement: 4.5K
• Posting Habits: Twice a week at 4 PM EST

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YouTube Strategy: Dance Shorts with Untapped Long-Form Potential

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Lizzy's YouTube channel, with 282K subscribers, currently features sporadic uploads—mostly YouTube Shorts—repurposed from TikTok. These bite-sized clips echo her performance-heavy identity, with high-velocity movements and group choreography under studio lighting. Her most viewed recent short (from March) had over 44.5K views, showing clear appetite even without a regular posting schedule.

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Despite her audience size, she hasn’t uploaded any new content in the past month, leading to a flat 0% growth and a 0% engagement rate. However, the videos that do exist consistently reflect her TikTok style, suggesting strong brand alignment. This consistency across platforms helps maintain recognizability.

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The Shorts feature similar choreography sequences, using fast-paced audio and text overlays to name collaborators or share light commentary. One post, “back in class with,” exemplifies her ability to make short-form content feel personal and routine—offering a glimpse into her world without over-editing.

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If Lizzy chose to explore longer formats, such as class breakdowns, choreography tutorials, or behind-the-scenes footage, she could easily convert YouTube into a monetized platform with added educational value. Given her large dance community following, this pivot could deepen her digital influence beyond social performance.

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• Username: @lizzy.dances
• Influence Score: 19.7 / 100
• Followers: 282K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Lizzy Howell's Social Media Influence Summary

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Lizzy Howell ranks in the Top 2% on Instagram and in Dance & Choreography Worldwide, reflecting her strong influence within both performance and advocacy circles.

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Content Strategy: Inclusive, Energetic, and Purpose-Driven

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Lizzy’s content is highly structured around dance studio settings, choreography sessions, and collaborations. Her visuals are consistent: LED-lit backdrops, dynamic group movement, and empowering postures. She prioritizes visibility—not just in the algorithmic sense, but for underrepresented bodies and voices in dance.

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Reachability and Partnerships

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Lizzy is actively engaged in partnerships with brands that align with her identity and mission. She regularly tags organizations like Playground LA (13 times), Bloc LA, and even sports institutions like the Atlanta Falcons. These alignments position her as a multidimensional creator.

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She is open to collaborations that center around dance, wellness, community, or education. Her ability to promote studio events and collaborations in a natural and enthusiastic tone makes her especially effective for local and mission-driven campaigns.

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Conclusion: Lizzy Howell Is Shaping the Future of Dance Content Through Representation and Skill

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Lizzy Howell represents more than just choreography—she symbolizes progress in dance culture. Her content reflects her commitment to inclusion, her technical strength, and her ability to unite performance with purpose.

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